Just now, according to the exact news brought by The Athletic, Manchester United has officially reached a sponsorship deal with Qualcomm Snapdragon. The two parties will sign a three-year contract, and Qualcomm Snapdragon will officially become Manchester United's chest advertising sponsor. The Red Devils also make a lot of money on this contract, and they can receive $75 million a year in sponsorship. I have to say, that's a staggering number.
It is reported that Manchester United's hierarchy has been looking to generate further revenue for the club this summer. As one of the most important sources of revenue for the club, Manchester United has always wanted to reach an agreement with a strong sponsor. The emergence of Snapdragon, a subsidiary of the American technology company Qualcomm, has made the situation smooth. They came up with sponsorship fees that far exceeded those of other advertisers, which made Manchester United very satisfied. As a result, negotiations between the two sides have progressed rapidly. After all, how many teams can resist the temptation of $75 million a year?
Objectively speaking, this price is already very generous. In the same period, the $75 million a year spent on chest advertising was able to firmly rank in the top two in football. Manchester United surpassed Barcelona in terms of revenue from advertising space in front of the chest with this contract, second only to Real Madrid, which is not easy. Although Manchester United is huge, the team has both heritage and influence. But after all, the overall performance in recent years is still a little worse, and it is really good to be able to get such a high contract sponsorship fee at this stage. What's more, according to The Athletic, Manchester United also proposed to add a floating clause to this agreement during the negotiations, and Qualcomm Snapdragon agreed.
This means that Manchester United's annual chest advertising space revenue could theoretically exceed $80 million, which will further enrich the team's finances. So far, Qualcomm Snapdragon has successfully become Manchester United's second largest sponsor through their big spending, second only to Adidas. In the 2024~25 season, Manchester United's jersey will have a new look. It is worth mentioning that the Manchester United women's football jersey will be changed a lot, and the sponsors will add more details, which seems to be quite sincere.
Judging from the renderings of the new season's jersey released on the official website of Manchester United Club, the Qualcomm Snapdragon logo is quite suitable for Manchester United's current jersey, and it doesn't look obtrusive at all. There are even many foreign tennis fans who commented that the Qualcomm Snapdragon logo appeared on the advertising space on Manchester United's chest, and even gave people the feeling that the two sides have been working together for many years. The stencil of the shirt looks like it was from the past few years, when Manchester United was at its peak. I wonder if the Red Devils have any hope of rebounding in their results after changing this shirt in the new season.
It is worth mentioning that the cooperation between the two sides does not stop there. Snapdragon CEO McGuire said they had agreed with Manchester United to travel to the United for a few warm-up games this summer. In addition to the match against Real Betis at the Snapdragon Stadium in San Diego, the Snapdragon side also pulled two other commercial matches for Manchester United. The income obtained by both parties shall be divided according to the agreed proportion. Both McGuire and United would love to see that happen, after all, it's always good to be able to generate revenue. In addition to this, due to the instigation of the main sponsor Adidas. Manchester United will have more close ties with the US football market in the coming seasons, and with the fact that the owner of the American League favourite Miami International is Manchester United legend David Beckham, there may be a commercial match between the two sides in the future.
With the efforts of companies such as Adidas and Snapdragon, the club will further develop the football market in the Americas. They have already used Messi's influence to develop many businesses, and now with Snapdragon's sponsorship of Manchester United, more European clubs will travel to the United States to play commercial matches and develop football businesses in the future. In addition to allowing all parties to obtain sufficient commercial income, it is more important to plan for the US-Canada-Mexico World Cup in advance, which may be an important reason why Snapdragon decided to sponsor Manchester United. What do you think about this?