Recently, the pickup truck leader Great Wall Cannon has reached a new peak in the entrepreneurial industry, and the 600,000th vehicle rolled off the assembly line at the Great Wall Jingmen Smart Factory, becoming the first Chinese high-end pickup truck brand to exceed 600,000, creating a new "Great Wall Cannon Speed". From 0 to 600,000 units, it is a new achievement of China's pickup truck created by Great Wall Gun, a milestone in the development of globalization, and a brilliant achievement created by Great Wall Cannon and global users, which will accelerate the expansion of the domestic pickup truck market and open a new chapter in the global intelligent luxury pickup truck.
For every two pickup trucks sold in China, one is the Great Wall. Great Wall pickup trucks have been the No. 1 seller for 26 consecutive years, with cumulative global sales exceeding 2.6 million units. From January to June this year, the Great Wall pickup truck sold a total of 91,916 vehicles, accounting for nearly 50% of the domestic terminal market, and exported a total of 24,200 vehicles, a year-on-year increase of 7.3%; The Great Wall Cannon has sold more than 10,000 units in 45 months, and has been the champion in pickup truck sales.
The large-scale high-performance luxury pickup Shanhai Cannon performance version off the assembly line is a category innovation masterpiece of the Great Wall Cannon brand 2.0 era, born for the outdoors, for the ultimate, the perfect integration of hard-core off-road and intelligent luxury, bigger, stronger, more luxurious, more fun, is the real king of the outdoors, to meet the user's yearning for outdoor life, mountains and seas.
4 years and 10 months to reach 600,000 Great Wall artillery "new speed" to achieve "new height"
In 2019, China's first global pickup truck brand, the Great Wall Cannon, was born, and it took less than 100 days to roll off the assembly line from the first to the 10,000th Great Wall Cannon. On the first anniversary of the brand's establishment, the 100,000th vehicle rolled off the assembly line; On the second anniversary, sales exceeded 200,000 units; In 2 years and 8 months, sales exceeded 300,000 units; On the fourth anniversary of the brand, the 500,000th vehicle rolled off the assembly line; Now, in 4 years and 10 months, the 600,000th vehicle will roll off the assembly line, with the new "Great Wall Cannon Speed", once again refresh the industry record and create a new height of China's high-end pickup trucks.
The achievement of 600,000 sales of the Great Wall Cannon is not only a new milestone for the Great Wall Gun, but also a witness to the upward and positive development of China's pickup truck brand, which will inject strong impetus into the development of the industry. In fact, as an industry leader, Great Wall Cannon has always been brave in social responsibility, and after years of hard work with the China Automobile Association and various friends, it finally realized the definition of pickup truck in 2022, so that pickup trucks have an independent identity from then on; Promote the formal establishment of the pickup branch of the China Association of Automobile Manufacturers, and Great Wall Motors was elected as the first chairman unit of the pickup branch, fully uniting all forces to promote the policy icebreaking. At the 2024 Pickup Industry Development Conference held in April this year, Great Wall Cannon joined forces with various brands to launch the first joint declaration to unite the strength of China's pickup trucks, serve thousands of industries, and jointly promote policy icebreaking, category value icebreaking, cognitive icebreaking, and globalization icebreaking.
At present, with the implementation of the pickup ban policy, category innovation and the spread of pickup culture, the pickup market, especially the mid-to-high-end pickup market, has ushered in spring and become a blue ocean with high expectations. According to the data, from January to May 2024, the mid-to-high-end pickup truck market of 10-150,000 yuan and more than 150,000 yuan grew significantly, accounting for 55.7% and 18.8% of the market respectively; The AT rate of pickup trucks continued to increase to 46.5%, and the pickup truck industry is leaping forward in the direction of high-end, passenger and new energy, with broad prospects and great promise.
Adhere to category innovation to boost market expansion and the value of pickup trucks
As a leader in pickup trucks, Great Wall Cannon has always adhered to category innovation, built a category brand with category leadership, and made the brand a representative of the category. So far, the Great Wall Cannon has formed two major categories: fashionable commercial and passenger leisure, and launched high-value pickup trucks that accurately adapt to different scenarios such as passenger, commercial, and off-road, and has achieved a full lineup of 10-300,000 price bands and full-scene product coverage.
Over the past four years, the Great Wall Cannon has made full efforts in the two major categories of passenger leisure and fashion commercial, empowering thousands of industries with high-value pickup products, and activating new business formats for people's livelihood and wealth creation; With the advantages of pickup trucks in all scenarios, it has changed the way of outdoor travel and created huge social value and people's livelihood value.
The performance version of the Shanhai Cannon that came off the assembly line this time is based on the world's leading intelligent professional off-road tank platform, and is equipped with the strongest domestic 3.0T+9AT power combination; Equipped with 18-inch off-road AT tires, K-MAN nitrogen shock absorption, 12,500-pound T-MAX winch and other million-level off-road equipment, allowing users to cross mountains and seas and do willfully; The performance version of the Shanhai Cannon can be called the most luxurious pickup truck within a million, with a standard 12.3-inch instrument + 14.6-inch suspended central control screen, 8155 chips, L2 intelligent driving and other intelligent configurations, standard leather seats, and the first rear electric sliding, backrest angle of 33 degrees, is the only pickup truck in the domestic pickup market that can take your family to travel comfortably.
In order to meet the differentiated needs of users, the 2.4T Great Wall Cannon, a masterpiece of Great Wall Cannon category innovation, was officially launched, and the model embodies the wisdom of the king of pickup trucks and the world's reputation, and strongly leads the value of the pickup truck category to jump. The 2.4T Great Wall Cannon is equipped with China's strongest 2.4T diesel + 9AT powertrain, with a maximum net engine power of 135kW, a peak torque of 480N·m, and a maximum torque output of 1500 rpm. The new car is not only a power upgrade, but also a comprehensive leap in performance, through the use of VGT supercharger, AGM large-capacity battery, 850W high-performance fan and other advanced technologies and configurations, it can calmly cope with the needs of extreme environments such as plateau, high cold, high temperature, etc. In addition, the 2.4T Great Wall Cannon is equipped with L2 intelligent driving assistance, a new generation of Internet of Vehicles, electric leather seats, 50W mobile phone wireless fast charging and other intelligent luxury configurations, which are comfortably comparable to SUVs of the same level, and help users have a better business and a better life with the three core advantages of being strong, economical and reliable.
In addition, relying on the blessing of Hi4-T technology, at this year's Beijing Auto Show, the "high-end luxury off-road new energy pickup" - Shanhai Cannon Hi4-T was officially unveiled, leading the trend of new energy pickup trucks with high performance, ultra-luxury and super fun.
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Hi4-T is the best choice for the off-road new energy era, using a longitudinal parallel hybrid architecture, from the off-road architecture layout, oil and electricity strategy and management, energy matching and recovery and other technical dimensions, to meet the needs of strong off-road all scenarios, so that off-road "to be energetic, to have electricity, to save energy", to achieve all working conditions calmly controlled. With the support of Hi4-T off-road new energy technology, Great Wall Cannon will continue to lead China's pickup truck "4.0 full-scene intelligent new energy era".
Deepen user co-creation and empower the pickup culture with Chinese characteristics
Great Wall Cannon is not only the leader of the pickup truck industry, but also the leader of pickup culture and the leader of user co-creation. In the era of brand 2.0, the Great Wall Cannon has been comprehensively TOC, and the user operation system has been comprehensively advanced, forming a mountain and sea culture system of mountain and sea camps, mountains and seas, and good things in mountains and seas, and fully empowering users to cross mountains and seas.
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Behind the glory of 600,000 vehicles is the life attitude and life story of 600,000 users. Online, the first exclusive APP in the pickup truck industry was created, with 1.22 million fans; Offline, the first domestic pickup truck friends association artillery alliance was created, with a scale of 49,000 people, and the establishment of Shanhai battalion, artillery team exclusive model organization, the formation of the artillery alliance women's column, so that the off-road circle can see the "her" power of the artillery alliance. Comprehensively upgrade the pickup academy, integrate the six interest circles and the mountain and sea culture co-creation system, and realize dual-drive empowerment.
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Great Wall Cannon adheres to the quality of car manufacturing, has responsibility in practicing public welfare, fights the epidemic with users, fights floods, and helps earthquake-stricken areas, and practices corporate social responsibility. A few days ago, Longyan, Fujian suffered from floods, and the Fujian Brigade of the Artillery Alliance once again rushed to the front line of rescue and disaster relief, sending relief materials to the disaster area as soon as possible; Last year, when the strong typhoon "Dusuri" raged, Great Wall Motor donated 20 million yuan to the Red Cross Society to help the people in the disaster area and overcome the danger together. In addition, the Great Wall Cannon also went into the ethnic minority villages in Yunnan and donated to Hope Primary School; Walk into Ali and build the "Great Wall of Heart" to aid Tibet.
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At the 2024 Annual Meeting of the Artillery Alliance, the exclusive IP "In Action" for public welfare rescue of the Artillery Alliance was officially released, fully empowering users to make public welfare rescue professional, standardized and sustainable.
Accelerate the global layout and make Chinese pickup trucks popular in the world
Great Wall cannon, global cannon! Since its establishment in 2019, the Great Wall Cannon has adhered to the development strategy of passengerization, high-end, and globalization, and comprehensively benchmarked passenger cars in terms of product performance, quality standards, and aesthetic appeals, making the Great Wall Cannon a leading product in the domestic pickup truck market and competing with international mainstream pickup products in the global market.
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The Great Wall Cannon has been listed in more than 50 countries on four continents around the world, and won the Best Pickup Truck of the Year Award in Australia, South America and South Africa in one fell swoop! And it has become a Chinese brand that has obtained a five-star safety rating under the new Australian ANCAP standard. Great Wall Cannon deeply cultivates the localization development strategy, and by taking root in overseas local culture, it helps the world's top surfing events, Australian triathlon, South Africa's New Beach one-mile beach run, etc., tailor-made new ways to play pickup trucks for the local area, and integrates the Chinese pickup culture of full scene, cross-circle, and user co-creation, bringing a strong "cannon" boom of breaking the circle.
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At this year's Bangkok Motor Show, Shanhai Cannon HEV won the Best Commercial HEV Model Award 2024 at the Bangkok Motor Show, and will continue to enter the high-potential pickup truck markets such as ASEAN and South Africa to boost the global pickup truck new energy process. Recently, Great Wall Cannon has landed in the Mexican market strongly, and continues to consolidate the leading edge of the existing market with strong product strength.
Standing on the new level of 600,000, Great Wall Cannon will continue to adhere to category innovation and user co-creation, promote policy icebreaking, cognitive icebreaking, category value icebreaking, and globalization icebreaking, create a new world of pickup trucks with global users, and make Chinese pickup trucks popular in the world.