Marketing skills: If you want to do a good job in sales, you have to jump out of your own position and become your own person for customers
In the eyes of the customer, the moment you appear, when he knows your salesman identity, he already has such a stereotype in his heart: this is a person who wants to sell something to me, a person who wants to make money from me, he loves to brag and fool people, so you must keep your eyes open, don't believe him, and be prepared to prevent being fooled by him......
Let's think about it, this is not the normal mentality of the vast majority of customers in the face of salesmen, if you communicate on such an occasion, what will be the effect of communication, what you say, can he listen, even if he listens carefully, how much do you think he will believe, not to mention, he seems to be listening, in fact, he doesn't know what he is thinking.
So how can you get the customer to be wary and make him believe in you, and how can you deal with this situation and change the customer's perception of you?
Quite simply, learn to step outside of your own position and say things that you shouldn't say as a character. Many people throughout their lives, the reason why they can't do good sales is that they don't understand their positioning, positioning determines your status, positioning is set, it will naturally shorten the distance between customers and customers, positioning is not set, you will be like the vast majority of salesmen, customers think you are selling things, you are here to make my money, positioning is set, will let the other party see your value, see that you are here to help him, as the so-called: where the focus is, the result will be presented.
This is what we often call altruism, the core of altruism, is to stand in the other party's position to think about the problem, make recommendations, give solutions, and let the other party feel. In the process of communicating with customers, if you just stand on your own position, stand on the company's position, on behalf of the company, say how good the company's brand is, how high-quality the service is, the purpose is to let the customer stand on their own position, to understand how good their recommendation is, to understand their own good intentions, do you say that the customer will do it, will your idea be realized, it is impossible.
So how to change, you have to jump out of the original position, become a middleman, what is a middleman, is to build a bridge between the customer and the company, this role, is the most accurate positioning of the salesman, on the one hand, to push out the company's products, can not let the company sell at a loss, on the other hand, can not let customers buy expensive, buy wrong, find a balance between the two sides, so that both parties are satisfied, this is the most perfect sales.
In this process, you have to let the client see your professionalism, see your sincerity, see that you put yourself in his shoes, and even do it as your own thing. "Mr. Wang, you see, my heart is inclined to you, no matter how good the company is, I can't do it for a lifetime, we have to get along with each other for a lifetime, and I hope to get more help and guidance from you in the future, right?"
If you want to do a good job in sales, you must first figure out your own positioning, your positioning is not opposed to the customer, nor is it on behalf of the company, but between the customer and the company to be a mediator, the middleman, the positioning is set, naturally it will not be standing in the position of the salesman to think, to say, the role of the change, the words in the mouth will naturally be different, so that the customer is not the original opposing position, but their own people, is on the same front.
Life is full of knowledge, learn a little every day, accumulate a little, you can be on the road of daily life, less detours, I hope my original information can help you, thank you for your attention!
The picture comes from the Internet