Text/Leju Finance Yang Kaiyue
If you bloom, the breeze will come.
When China's space technology stands on top of the world, all countries take the initiative to seek cooperation. Such a "virtuous circle" also occurs in the House of Actually Things.
When the digital achievements of the home are becoming more and more significant, its digital level is more and more widely used in the development of smart home, promoting the intelligent application level of the whole industry, and driving the upgrading of services and products in the whole industry.
On June 21, HarmonyOSNEXT officially launched the beta version for developers and pioneer users, which is the long-awaited "Pure-Blood HarmonyOSNEXT", realizing full-stack self-development from the inside out.
Only after the past 4 days of the conference, the home furnishing industry's leading company, once again at the forefront of the industry, officially signed a cooperation agreement with Huawei, announcing that its design home, cave, and smart home, 3 APPs will be based on the pure-blooded Hongmeng's full-scene seamless circulation, native intelligence and other innovative development of native applications, and fully promote the development process of Hongmeng native applications.
Insight into opportunities, stand on the new outlet
Choosing to cooperate with Hongmeng and jointly promote the Hongmeng ecosystem has become a common choice for leading enterprises in various industries. According to public data, in November 2023 alone, five large Internet companies, including Meituan, Bilibili, Qunar, Sina, and DingTalk, announced that they would cooperate with Huawei to launch the research and development of the HarmonyOS application ecosystem.
The deepening of the cooperation with "pure-blooded Hongmeng" is an important decision for the family to have a forward-looking vision and once again walk in the forefront of the pan-home furnishing industry. "Reaching a strategic cooperation with Huawei, a leading national brand, is not a gimmick casually engaged in by the house, but after half a year of in-depth negotiations and preparations," Wang Linpeng said with joy at a symposium.
Full-scenario, intelligent, and open cooperation are not only the keywords of "pure-blooded Hongmeng", but also the keywords of the digital transformation of the home. The three major platforms of Actually Designer, Dongwo, and Wisdom Home, which have launched a comprehensive cooperation between the home and Hongmeng, are all based on such advantages and characteristics. The two sides have a high degree of compatibility in the development concept, so there is today's close cooperation.
By focusing on the three core businesses of digital empowerment in the upstream and downstream of the industrial chain, online and offline integrated full-scene retail, and cross-border e-commerce, Dongwo empowers brand factories, distributors and stores in the whole link to reconstruct the business relationship of value synergy. By the end of 2023, there will be 934 home furnishing stores, more than 100,000 merchants, more than 8 million SPUs of goods, 25.29 million registered users and 4 million monthly active users on the platform, and 2 overseas sub-stations in Singapore and Cambodia will be opened.
By the end of 2023, there are more than 200 smart home interconnection cooperation brands, more than 20,000 access devices, and 117 stores have been opened in 15 provinces and cities across the country, with an operating income of 4.4 billion yuan in 2023, an increase of 58% over the previous year.
Driven by AI, 3D, big data and other underlying technologies, Homestyler is committed to providing AI design tools for global home decoration designers and DIY customers, while providing digital solutions and precision marketing services such as live broadcast of scenery changes, studio shooting of explosive products, and AIGC for pan-home merchants. By the end of 2023, there will be 14.77 million registered users on the Designer platform, including 12.82 million overseas users and 1.95 million domestic users.
Strong alliances, breakthrough growth
As early as 2017, the home was keenly aware of the consumption trend of the whole house intelligence, and established the predecessor of the smart home. Two years later, in 2019, the home began to join hands with Huawei, a leading domestic smart device "expert", to jointly explore the field of whole-house intelligence. In 2023, the cooperation between the two parties will be comprehensively upgraded, and a strategic cooperation agreement will be signed to jointly discuss deepening the supply of intelligent experience based on the smart home, and jointly explore the development of digital home and break the growth situation.
With the official release of "Pure-Blood HarmonyOS", the home will adapt to the three APPs of Actually Designer, Dongwo, and Actually Smart Home based on innovative features such as full scene, native intelligence, and native security, and start to develop native applications, further integrate AI capabilities, and build, co-create, and share a new HarmonyOS ecosystem with Huawei, so as to promote the intelligent application level of the whole industry and drive the upgrading of services and products in the whole industry.
At the offline business level, the company relies on national chain stores to actively implement the sales scenarios of terminal products such as Huawei mobile phones and smart cars, bringing consumers a new concept of smart life that integrates people, cars and homes.
"Through the strategic cooperation with the home, Huawei's mobile phones and smart cars have directly entered the national stores of the smart home, and the home has more than 400 home furnishing stores in 29 provinces, autonomous regions and cities in China, and has successfully opened up the Southeast Asian market, providing a rich home life scene for Huawei smart home." Wang Linpeng revealed, "Huawei's 'Renchejia' intelligent consumption scenario launched in recent years is highly compatible with the new 'Renchejia' scenario created by Easyhome, which coincides with Easyhome, which is an important reason why our two sides can reach a strategic cooperation." ”
The strategy is firm, and the goal of 10 billion yuan is just around the corner
Behind the promising prospects, the house may have more ambitious plans and "ambitions". "After reaching a strategic cooperation with Huawei and plugging in the Hongmeng 'core', not only will our business be fully intelligent, but the brand will also be changed to a smart home." At a symposium at the end of June 2024, Wang Linpeng, chairman and CEO of Actually Home, publicly stated.
Behind the difference from the "smart" home to the "smart" home, there is an absolute confidence in its own digital and intelligent development, as well as a firm strategic goal for future planning.
According to the financial report of the house, the sales of the smart home were 1.728 billion yuan, 2.79 billion yuan and 4.4 billion yuan respectively, with a year-on-year growth rate of more than 50%. Fang Yuzhi predicts that the sales revenue of Wisdom Home will reach 7 billion yuan in 2024, and 500 stores will be opened nationwide in 2025, and the sales revenue will exceed 10 billion yuan.
With the new positioning of "smart home brick-and-mortar retailer", Huawei has launched a strategic cooperation, and its slogan has been upgraded to "digital intelligence empowerment, building a full life cycle solution for decoration and home services", emphasizing digitalization and intelligence, and further breaking through the limitations and shackles of traditional home furnishing stores, and promoting the comprehensive leap forward of the home furnishing to digital and intelligent transformation.
Industry insiders said: "The digital transformation of the home continues to be at the forefront of the industry, and this time it is a favorable move to lead its own brand to stride forward in the direction of internationalization and digital intelligence."
At the same time, at the beginning of this month, Tianfeng Securities released a research report, giving the home a "buy" rating, Tianfeng Securities said that the home is a leading enterprise in the pan-home service ecology, the main business is breaking the growth of the situation, and digitalization is creating a new growth curve; In addition, the organizational structure continues to be transformed in accordance with the S2B2C model and the refined marketing model is implemented, and the results of business adjustment are expected to gradually appear.