Luckin Coffee's co-branded "Havoc in Heaven" VS Starbucks co-branded "Havoc in Heaven", which design is good?

In July 2024, Luckin Coffee will join hands with the classic animation "Havoc in Heaven" to bring a limited new product "Triumph Mai Mai Series" to the grand event at the end of July!

Be sure to collect a whole set of peripherals! Your athletic monkey brother is here~

The new skin of the Tiangong co-branded is here, and the stamp sticker is debuting!

I just saw the packaging, and said that why did Nantianmen become a triumphal arch? After watching the promotional video, I realized that this is to rub the traffic of the Paris Olympics, and this can be the coffee to watch the Olympic Games!

July is here, and we're going to "make trouble".

Reveal it soon! !️

The trailer poster co-branded by Luckin uses the silhouette of the Great Sage to stimulate discussion and speculation among netizens!

In January 2024, Starbucks China co-branded "Havoc in the Heavenly Palace"

"Let's let my grandson see what kind of treasure it is!"

Make trouble in the heavenly palace and stir up time and space! Teaser poster

The particularity of this collaboration lies in the fact that in the past, Starbucks' co-branding often stopped at cups and coffee peripheral products, but this time it has specially launched a new co-branded product "Frozen Latte", as well as peripherals customized around Monkey King's IP. The user transforms the straw into a golden hoop stick, and can also combine the shape pendant with the demeanor of the great sage and the straw, and by pressing, the pendant will swing the hat wings, light up the fiery eyes, and will also send out the classic line "eat my grandson's stick".

Born for delivery#Special Star Sending Time and Space Series#

Season 2 Frozen ™ latte

#大闹天宫, stir up space-time # @上影元

PS: On June 14, the 2024 "Tide Rise and Symbiosis" Shanghai Film Partner Conference was held in Shanghai Film City SHO. Well-known brands such as Master Kong, a partner of Shangyingyuan, attended the event and shared their expectations for "IP+" exploration.

　　It is worth noting that Shanghai Film Group's big IP development strategy, Shangying Yuan, officially announced the latest partner Master Kong in 24 years at this conference. Deng Yong, director of the brand headquarters of Master Kong's instant noodle business, attended the conference as a representative, and unveiled the cooperation IP of Master Kong's Laotan sauerkraut beef noodles for the first time at the conference site - "Havoc in Heaven".