There are many driving forces in the TV market,Display technology、Intelligent experience、Appearance design, etc.,All have their own characteristics,If you have to pick one"most",The author thinks that the most fascinating thing for consumers is the word"big"。 From more than a dozen inches, to dozens of inches, so far75Inch and even 98Inch products have been launched, which is not only a jump in screen size, but also a perceptual upgrade that is getting closer and closer to the real vision for users.
Taking the 2023 TV market data statistics released by Qunzhi Consulting as an example, in 2023, the global 75"+ large-size TV shipments will be 5.53 million units, a year-on-year increase of 69.3%; It is expected to grow steadily to 7.68 million units in 2024, a year-on-year increase of 38.9%. The overall scale of the global TV industry has bid farewell to the growth cycle and entered the stock era, but the 75"+ large-size TV market has shown strong growth.
As the sales champion of the global TV industry for 18 consecutive years, Samsung has always been at the forefront of large-screen TVs, maintaining the advantages of a large number of large-size products, a full range of categories, and a good experience.
For users,Large-size TV means that within the same viewing distance,The picture content forms a more perfect"Package"Experience,That is, immersion,Whether it is watching movies or games,It can give users better visual substitution,Buying TV and choosing large size has become the choice of more and more consumers。
On the other hand,The growth of screen size will also put forward higher requirements for the TV hardware itself,Such as higher resolution,Better picture quality,Faster data processing speed,Higher screen refresh rate, etc.,Among these known hardware upgrade needs,Samsung's answers are almost all high scores。
Take Samsung's large-screen TV in the 8K field as an example,The screen resolution has been upgraded from4K to8K,It means that the number of pixels on a screen is growing exponentially,The visual effect will be qualitatively improved, and it will also put forward more demanding and exaggerated requirements for chip computing power and algorithms。 How to ensure that large-size TVs are upgraded in picture quality,The viewing experience is also on a higher level,Higher requirements are put forward for the processor design and manufacturing capabilities of TV manufacturers。
Samsung, as the world's top semiconductor manufacturer, is undoubtedly the most vocal, let's explain how Samsung uses leading AI smart chips to capture consumers. Taking Samsung's new flagship model 85-inch Neo QLED 8K QN900D this year as an example, the neural processing unit (NPU) of the NQ8 AI Gen3 chip is twice as fast as its predecessor, and the number of neural networks has increased from 64 to 512.
As an 8K-level processor, the powerful computing power of the NQ8 AI Gen3 chip not only makes the original 8K ultra-high-definition content perfectly displayed, but also through the AI image enhancement Pro optimization algorithm, so that the more popular 4K content and 1080P content can be presented to users with a clarity level close to 8K.
In the eyes of ordinary consumers, the description of the term "large-size" is only a change in the size of the screen, while in the eyes of industry insiders, large-size products benefit thousands of users and need to match the "big picture" of the brand itself. It is very unreliable to eat the large-size market with 1 or 2 large-size "hot models", and it is necessary to start from the comprehensive user needs and promote large-size market segments with various positioning and grades, so as to create a large-size industry trend. Samsung has always been at the forefront of consumer demand, with strong scientific and technological strength and deep industry insight, deeply cultivating the large-size TV product matrix, and continuing to broaden the sensory boundaries of users.
Samsung's top-of-the-line 4K product, the QN90D, launched this year, covers the 98-inch size segment, adding a new addition to Samsung's ultra-large size family. On the basis of continuing the integration advantages of Samsung TV picture quality, sound effect and system, the product is also equipped with NQ4 AI Gen2 chip to achieve multi-dimensional improvement, quantum dot matrix technology can accurately control Samsung quantum dot Mini LED, and ultra-fine light control technology can show rich details. As the most comprehensive performance experience, 4K TV is like bringing a home theater into the home, creating an all-round, high-quality audio-visual experience for users.
Samsung's 98-inch Crystal UHD TV, which was launched not long ago, also creates immersive viewing and entertainment enjoyment with a shocking star and shadow giant screen, allowing consumers to enjoy an immersive experience brought by the surging vision. The product is equipped with a product design scheme for exclusive large-screen scenes, and uses AI technology to create a large-screen image quality enhancement algorithm through a large-screen image intensifier to achieve image quality optimization. At the same time, it also adds beauty to the living room environment with a new generation of slim design, and the double impact of "big" and "thin" not only makes the vision effect more shocking, but also becomes a symbol of consumer taste and style.
Choose a larger-size TV,Improve the viewing and game experience,It has become the consumption willingness of high-end user groups,At present, there are many large-size TVs in the market,But the quality is uneven,"Large screen and small core"The embarrassing situation emerges one after another,Technology first,Experience-oriented,Focus on the real needs of large-screen users,Protect users' enthusiasm for large-size,In order to make the size bigger at the same time,Make the market bigger。 With technological innovation and product structure optimization as the endogenous driving force of the brand, Samsung continues to launch many large-size products through forward-looking layout and in-depth exploration of subdivided scenarios, and at the same time accelerates the empowerment of artificial intelligence technology for display devices, adding new impetus to the breakthrough of the TV industry, highlighting the advantages of high-end, and demonstrating the stable long-term value.