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sequence
Tesla's sales in China are still very impressive, and it also has a large group of car enthusiasts.
Therefore, the experience of Chinese customers is also very important to Musk.
References:
Xiaoxiang Morning News, July 1, 2024 - A Chinese little girl exposed Tesla's painting function problems and shouted to Musk, and Musk responded with "Sure"
On July 1, a video on the Internet also sparked a discussion about "how entrepreneurs and users communicate".
In the video, a little girl sits in a Tesla and speaks in English.
The girl's name is Jasmine, and at only seven years old, she has no stage fright when facing the camera.
Jasmine's parents are Tesla owners, and Jasmine also likes to paint on Tesla's own car screen.
However, in the process of drawing, Jasmine discovers a bug: when she puts down the brush, the previous brushstrokes will disappear on their own.
Jasmine was also very confused by this, so with the encouragement of her parents, Jasmine recorded this video.
In the video, Jasmine also describes the "obstacles" she encountered when drawing in English while demonstrating.
The little girl was also the first to report to her home, indicating that she was from China.
Then she began to demonstrate the bug she found.
It can be seen very intuitively that under Jasmine's demonstration, the brushstrokes that have appeared on the screen before are disappearing one by one.
At the end of the video, Jasmine asks Musk if he can fix the problem, and politely says thank you.
After this video was recorded by Jasmine's parents, it was also posted on domestic social platforms.
Unexpectedly, after some netizens saw this video, they also moved the video to the Internet and Aite Musk.
However, what is surprising is that Musk saw the video and replied to the "fix" question raised by the little girl.
The phrase "sure" also caused an uproar on the Internet, and it was praised by many riders after it spread to China.
This kind of "persuasion" entrepreneur has also aroused widespread discussion.
Musk, as the founder of Tesla, has a lot of lace news.
But after having such wealth, you can still choose to listen to the opinions of the Lord, which is also precious for entrepreneurs.
Especially a seven-year-old girl who can't be considered a car owner.
"Listen to persuasion" entrepreneurs are sought after
As a result, whether enterprises should "listen to persuasion" and whether entrepreneurs should take this people-friendly route has also become a topic of debate among netizens.
When it comes to down-to-earth entrepreneurs in China, I believe that the first thing that comes to mind in many people's minds is Lei Jun.
Since the advent of Xiaomi Automobile, Lei Jun has also been the boss of sales, and all kinds of "marketing models" have also dazzled netizens.
Especially at the delivery site of the first batch of Xiaomi cars, Lei Jun personally came to the delivery site to open the door for the car owners.
At that time, netizens also ridiculed the bosses of other car companies, and they definitely couldn't imagine that Mr. Lei could have so many tricks.
But there are only things that netizens can't think of, and there is nothing that Lei always can't do.
In order to get closer to consumers, Mr. Lei has also made a lot of attempts, and he is also very good at listening to the opinions of netizens in terms of marketing model.
Especially after shooting a video of myself driving to work some time ago, I was ridiculed by netizens and immediately turned the means of transportation into a bicycle.
Of course, such a people-friendly and down-to-earth entrepreneur has brought countless product users to himself.
In fact, when it comes to listening to consumer suggestions, an umbrella factory in Zhejiang can be said to have achieved the ultimate.
When entering the video platform, this umbrella factory was also facing the crisis of unsalable goods.
But the boss has opened up another track for himself on the short video platform - using his comment area as a wishing pool.
This boss is also the originator of the persuasion class, and all kinds of strange umbrellas written by netizens in the comment area have been put into practice by the boss.
References:
China Daily, August 3, 2023 - "Fancy" umbrella sales attracted 1.84 million fans, and Douyin e-commerce "looking for companions" helped small and medium-sized businesses emerge
The comment area under the video account has become the design department of this factory.
At the same time, it also saves the boss a lot of difficulties caused by design.
Click on the boss's video account, and you can see that there will be no extra "nonsense" in each video.
Instead, it is to show the performance of these umbrellas with actions, and the whole video is dry goods.
In addition to the quality and performance of the umbrella, the shape design of the umbrella also attracts the attention of many people.
After all, for enterprises, the demands of consumers are the most important thing to understand.
On the line, a netizen proposed that he hoped that the merchant could design a reflective umbrella, so that it was also very convenient to walk at night.
After seeing this comment, the boss also quickly took action, and it sold out as soon as it was put on the shelves.
But like the boss said, not all designs can catch fire.
But they are willing to experiment, and maybe any type of umbrella will win the hearts of customers.
From difficulties to inability to operate to the full firepower of the enterprise, the boss's "persuasion" saved himself and the company.
What's more important is to get the respect of consumers and win a large number of loyal customer bases.
With the emergence of e-commerce platforms, there are more and more competitors for merchants.
So in order to be able to "get a piece of the pie" on the platform, all kinds of merchants have also done their best.
There are more and more businesses walking on the track of "listening to persuasion".
This is a very good thing for consumers, after all, under such an "involution", there are more and more products that echo the habits of consumers.
In the eyes of many people, the inherent impression of entrepreneurs is that they are high above and invincible.
But this kind of entrepreneur image seems to be no longer popular, and people are beginning to like companies that are willing to listen to customers.
Therefore, it can be seen that more and more entrepreneurs are beginning to choose to "go down" and talk to consumers face-to-face.
It can be seen from the Beijing Auto Show that the enterprise level occupies half of the sky at the auto show.
It can be seen from Musk's reply to the little Chinese girl that if entrepreneurs want to establish a good image among consumers,
The first thing you need to do is to be friends with consumers and actively listen to their suggestions.
As the richest man in the world, Musk can be said to have almost no shelves on his body, and he is a role model for many entrepreneurs in terms of communicating with consumers.
epilogue
After getting Musk's reply this time, a seed of hope must have been planted in the hearts of Jasmine's children.
I hope that more and more entrepreneurs will be able to listen to consumers' business and make more good products in the future.
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