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A chicken foot sells for ten dollars? Chicken feet that are more expensive than beef, who is buying

author:TOP Dining Strategy

If you list the delicacies in the night market one by one, at this moment, all kinds of boneless chicken feet are definitely at the top of the list. It is no exaggeration to say that it is also a little difficult for young people to realize the freedom of chicken feet nowadays, for no other reason, it is too expensive. Some time ago, I even saw the news that someone bought 2 chicken feet for 27.4 yuan, and now the happiness of gnawing chicken feet is really not something that can be achieved casually.

A chicken foot sells for ten dollars? Chicken feet that are more expensive than beef, who is buying

Although in the minds of many consumers, chicken feet still seem to be not very high-end ingredients, but it is not denied that the price of chicken feet is now comparable to beef. The price of frozen chicken feet in some community supermarkets has even been sold to 29.9 yuan a catty, which is far higher than that of ordinary pork and close to the price of beef. The price of braised chicken feet has also reached about 40 yuan per catty, and even the price of boneless chicken feet, which is the favorite of many consumers, has reached 70 or 80 yuan a catty. This expensive price can't help but make consumers start to sigh: chicken feet have become assassins, and they can no longer afford to eat chicken feet.

A chicken foot sells for ten dollars? Chicken feet that are more expensive than beef, who is buying

01.

Where are chicken feet expensive?

The first thing to know is that the price of chicken feet is most affected by the supply and demand relationship in the market. Globally, chicken feet are mainly consumed in China, while production is spread all over the world, including the United States, Brazil and other countries. Due to cultural differences, the inhabitants of these countries have little interest in chicken feet, so most of the chicken feet are exported to China, and this imbalance between supply and demand has led to the scarcity of chicken feet in the domestic market, which has pushed up the price. At the same time, data show that in 2022, a total of 9.82 billion domestic broilers will be slaughtered, a decrease of 7.7% from 2021, and the overall import volume will also decrease by 1.5% compared with 2021.

Secondly, the processing process of chicken feet is also a large expense. Compared with other parts of chicken, the processing of chicken feet is more cumbersome, and multiple processes result in higher labor costs. In addition, in order to ensure the safety and taste of chicken feet, some big brands will choose better chicken feet ingredients and more complex cooking techniques, which will ultimately be reflected in the price of chicken feet.

A chicken foot sells for ten dollars? Chicken feet that are more expensive than beef, who is buying

02.

The drainage effect is good

In fact, although the small chicken feet look inconspicuous, they are indeed the main drainage products of many restaurants. For example, the tiger skin chicken feet that are very popular among consumers in hot pot restaurants are like this, and many consumers who love lo-mei hot pot will always regard tiger skin chicken feet as their must-choose dishes, and even Haidilao's tiger skin chicken feet are listed as one of the dishes that many consumers cannot miss. At the same time, some braised chicken feet and tiger skin chicken feet are also very popular snacks in fast food restaurants such as snail noodles and potato noodles, which can play a good role in draining traffic as snacks.

And now, chicken feet, a former drainage product, have gradually developed into an Internet celebrity brand, and the Ah Rui roasted chicken feet, the fat brothers' chicken feet pot, and even Wang Xiaolu, who mainly featured tiger skin chicken feet, are also very popular with consumers. For young consumers, the category of chicken feet is delicious and casual, so almost no young consumers can refuse chicken feet.

03.

The main category of stall entrepreneurship

Chicken feet can be used as a drainage snack in a high-end restaurant, and they can also become the king of stalls. Nowadays, it is not difficult to see more and more posts on social media platforms such as Xiaohongshu and Douyin where young people gather, "boneless chicken feet stall recipe" and "quit their jobs to sell chicken feet", and chicken feet are the preferred target of many young people who want to set up a stall and start a business. First of all, the production method of these chicken feet is not very complicated, and secondly, the popularity is high, so setting up a stall to sell chicken feet has also become a good business in the eyes of many young people.

A chicken foot sells for ten dollars? Chicken feet that are more expensive than beef, who is buying

However, it can be seen that although there are many stalls selling chicken feet, the price of chicken feet bought by consumers is still not cheap. This has a lot to do with the fact that the raw materials for chicken feet are expensive, and in addition, the deboning technology consumes a lot of time and costs, so it presents consumers with a situation that is expensive no matter where they go to buy chicken feet. But in any case, it is already a general trend for chicken feet to become more expensive, and it is still unknown when consumers will be able to realize the freedom of chicken feet.

· Some of the pictures in the article are from the Internet, and the copyright belongs to the original author