As a well-known chain frog-themed restaurant in China, Frog Laida recently held a strategic signing ceremony with Lingzhi Digital, and successfully carried out the project kick-off meeting, comprehensively upgraded its digital services, and is committed to bringing consumers a more convenient and intelligent dining experience. This initiative not only demonstrates Froglaida's positive attitude towards technological innovation, but also shows its firm determination to create a new benchmark for smart catering.
With this system upgrade, Frog plans to implement a comprehensive digital transformation
For the C-side, the plan involves and improves a number of key business processes, including dine-in ordering, takeaway services, customer queue management, and cash register systems, including not only ordering and payment systems, but also extending to queue solutions.
For the B-end market, after the system upgrade, Frog will fully realize digital management support. The upgrade will include an advanced membership management system, customer service mini-programs, marketing tools, an order processing platform, a data middle platform, and a robust technical architecture, aiming to build a complete digital catering service system for Frog Laida.
With the help of the Robam Data Kanban Mini Program, store managers can get a comprehensive overview of business data in real time, covering key indicators such as turnover, actual receipt, discount details, order statistics, per capita consumption, store performance, member consumption records, and menu sales rankings.
In addition, the program provides a variety of aggregate analysis data, such as business data consolidated by time dimension, member data analysis, and detailed data trend and fluctuation analysis reports. The integration and display of these multi-dimensional data aims to assist decision-makers to make more accurate judgments, thereby achieving efficient store management and significant improvement in response speed.
This move will provide solid technical support for franchisees to ensure brand consistency and continuous improvement of service quality.
The relevant person in charge of Frog Laida said that the digital upgrade of Frog Laida aims to significantly improve the operational efficiency of the store, realize real-time monitoring and management of business processes, ensure the smoothness and efficiency of various service links, further enhance customer satisfaction and loyalty, and optimize the dining experience of customers. At the same time, through accurate data analysis, we can provide customers with more personalized services and lay a solid foundation for the long-term development of the brand.
Embracing science and technology, bold innovation, frogs come to think of "young people"
Since 2009, Frog has been deeply involved in the field of bullfrog food, and now has more than 500 contracted stores in more than 100 cities across the country, forming a large-scale brand influence. The brand has always adhered to the concept of innovation, and has continuously launched a variety of bullfrog food flavors to meet the needs of a wide range of consumers. This digital upgrade also once again reflects its brand concept of insisting on innovation and being brave in innovation.
For a long time, Frog has paid great attention to the upgrading and rejuvenation of the brand image, and these measures have indeed effectively attracted the attention and love of young consumer groups. On the road of digital transformation, the forward-looking and innovative spirit shown by Frog Laida coincides with the consumption characteristics of young people pursuing new things and new experiences. It will undoubtedly give young people more new consumption experience and further gain the "heart" of young people.
By continuously exploring the application of digital tools in physical store (in-store) business optimization, online store (home-to-home) business enhancement, supply chain management improvement, etc., and making full use of catering big data to assist business decision-making, so as to achieve more efficient and accurate operation. In terms of digitalization, Frog will achieve a comprehensive improvement from front-end customer experience to back-end management efficiency, leading the innovation trend of smart catering services. The future is worth looking forward to!