This year, with the increasingly fierce competition in the auto market, price wars seem to have become a common means for major car companies to compete for market share. However, in the current automotive market, volume prices are not a long-term solution. There is an old Chinese saying that "if you gain something, you will lose it with profit." "The volume of the price has undoubtedly laid the groundwork for the manufacturers to cut corners, and as a benefit to the Chinese auto market, it should be the volume of service, volume value, volume conscience, here Dongfeng Peugeot new 408 Lang Lang model made a good start.
The new Dongfeng Peugeot 408 model launched this year is itself a cost-effective model, and has been highly praised as a Peugeot model, especially in terms of driving experience, because of Peugeot's track experience, each Peugeot model focuses on driving pleasure. After entering China, while ensuring driving pleasure, Peugeot models have also adjusted their vehicles for the Chinese market to make their models more in line with the needs of Chinese consumers.
Taking the new 408 model as an example, the body size is 4750*1820*1488 mm in length, width and height, and the wheelbase is 2730 mm. Equipped with the fourth-generation 360THP engine, the maximum output is 173 horsepower, the peak torque is 255 Nm, the transmission system is matched with a 6-speed manual automatic transmission, and the acceleration of 100 kilometers is 8.2 seconds, I remember that when this car was launched, the speed of 221km/h at the high ring full load fully illustrates the performance of this car. The official fuel consumption is 6.1 liters / 100 kilometers, which is well reflected in power and fuel economy, plus "Cezanne White", "Monet Gray" and "Degas Black" and other car colors to meet the individual needs of different users, combined with the price of 109,700-125,700 yuan, there is indeed a volume of power in value.
But personally, I think that the new 408 is not only about value, but also about conscience and service.
The embodiment of conscience lies first and foremost in its emphasis on environmental protection – the new 408 has been carefully crafted with a green, healthy cockpit and the use of environmentally friendly materials to reduce its impact on the environment. In addition, the new 408 model is also equipped with a child-first intelligent air purification system, which has passed the evaluation of "high-quality air in the car", "baby-grade materials" and "electromagnetic radiation safety" with high scores in the rigorous test of the CERI's children's priority (green cockpit) certification, becoming the first 100,000-level family car to pass the children's priority (green cockpit) certification, which undoubtedly provides a healthier and safer driving environment for family users.
In addition, the new 408 model also uses a large number of skin-friendly leather materials with low odor and low VOC characteristics, and gives priority to the use of environmentally friendly water-based adhesives and hot-melt adhesives in the use of glue to control and reduce the use of solvent-based glue. In order to verify the environmental performance of the cockpit, Dongfeng Peugeot conducted a high-temperature exposure test on the new 408 model to ensure that the air quality in the car is still up to standard in a high-temperature environment. These details make the new 408 a true green car.
In addition to environmental protection, conscience is the foundation of a car. The safety performance of the new 408 is also impeccable. It adopts the top ten body design, and the proportion of high-strength steel is more than 70%, which provides a strong safety barrier for the driver and passengers. In order to verify the safety performance of the new 408, Dongfeng Peugeot also deliberately conducted a "large slingshot" test.
In this test, the new 408 was ejected by a set of giant slingshots converted from two cranes, which underwent the test of "heaven". At extremely high speeds, with extreme shocks to the body and chassis, the new 408 successfully passed the Grand Slingshot challenge. Such a test is a serious challenge for any car, but it is an honor for the new 408. Not only has it stood the test, but it has also won praise from the professionals involved in the testing for its excellent performance and stability.
What's more worth mentioning is that the new 408 model has also won two awards at the China Automotive Safety Conference with its excellent hard-core quality strength: "2022 China's Top Ten Body" and "Zui Best Material". In addition, the new 408 model is also equipped with a number of active safety technologies, such as cruise control + speed limiter, blind spot monitoring, etc., which effectively reduces the occurrence of traffic accidents.
Of course, in today's automobile market competition, it is more necessary to roll up the service, which can have repeat customers, in order to satisfy consumers, Shenlong Automobile launched the "Five Hearts Guardian Action 2.0" service, once again demonstrating its innovation and persistence in the field of automobile services. In the current increasingly competitive environment of the automobile market, it is difficult to meet the increasingly diverse needs of consumers by relying only on the performance of the product itself, so the upgrading and improvement of services has become an important part of the competitiveness of major car companies.
The various service policies in the "Five Hearts Guardian Action 2.0" not only reflect the deep concern for consumers, but also demonstrate the great importance it attaches to service quality. From the "lifetime warranty of original spare parts" to "lifetime free rescue" and then to "free door-to-door pick-up and delivery", each service is closely focused on the actual needs of consumers, aiming to provide consumers with a more convenient, efficient and reassuring car experience.
These service policies are undoubtedly a great boon for consumers of the new 408 models. This means that after buying a car, they can not only enjoy high-quality vehicle performance, but also get a full range of services without dead ends in the process of using the car. This kind of "buy a car with confidence, use the car with peace of mind, intimate service, happy car change, all the way together" full life cycle service, will undoubtedly greatly enhance consumers' sense of identity and loyalty to the Dongfeng Peugeot brand.
Written after zui:
Therefore, the automobile market should be developed, and the price of the volume is undoubtedly to quench the thirst, and only the business philosophy of the value of the volume, the conscience and the service emphasizes the integrity of the business. In the automobile market, integrity management is the foundation of an enterprise. At present, the terminal preferential price of Dongfeng Peugeot's new 408 model starts at 79,700 yuan, as well as benefits such as the summer lighting ceremony and the glowing lion brand, which has won the trust and reputation of consumers by providing high-quality products and services, which is the core reason why the new 408 model is well received. This way of operation can not only win the recognition of consumers, but also establish a good corporate image and enhance the competitiveness of enterprises.
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