Qifei Insight: 2024 618 E-commerce Trend Inventory and Industry Insight Report

618 e-commerce platform overview and performance - core gameplay:

Taotian: Return to the original intention, firmly practice the "user first" strategy, and optimize the user experience on the basis of "low price".

JD.com: Shorten the war period, cancel the "routine", return to low prices, concentrate resources, improve basic services, and focus on user experience

Pinduoduo: Increase subsidies and seize the low-price mentality

Douyin: Increase low-cost and good things in an all-round way to create a "low-price" user mind

Kuaishou: Super long promotion period, simple and direct, so that Lao Tie can buy low-cost and good things

Full report: 49 pages

The report reads in part:

Official account: "BR Xingyan Society"