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"Hundreds of millions of dollars in 3 hours", who is paying?

author:Convergence Media Magazine

From June 28, the Guangdong college entrance examination voluntary filling work will be opened, and this year will be divided into two time periods.

"Hundreds of millions of dollars in 3 hours", who is paying?

"Do a good job of volunteering to fill in the application, win at the starting point of employment", "It is better to report well than to report well in the exam"...... The slogan of the voluntary filling agency has made many candidates and parents more anxious, and they are terrified in the face of the choice of "deciding their fate", and even spend a lot of money.

A few days ago, Zhang Xuefeng, a "famous Internet celebrity teacher", became the focus of heated discussions with topics such as "hundreds of millions of dollars in 3 hours in the live broadcast room", behind which is a "new exam question" for tens of millions of candidates' parents.

01

Voluntary reporting services have spawned a market of nearly 1 billion

In recent years, during the college entrance examination season, Zhang Xuefeng has always become a hot topic frequently, and the college entrance examination volunteer filling service has also been known by more and more people. According to iiMedia Consulting, the scale of payment in China's college entrance examination voluntary filling market in 2023 will reach 950 million yuan, 7.3 times that of 2016. The college entrance examination voluntary filling service has gradually sunk from the first-tier cities to the third- and fourth-tier cities and even county seats.

"Hundreds of millions of dollars in 3 hours", who is paying?

It is understood that Zhang Xuefeng launched the college entrance examination voluntary filling service, the price is 11,999 yuan and 17,999 yuan respectively for the dream card and the dream card, surprisingly, within the 3-hour live broadcast time, the service card worth 200 million yuan was bought short by parents and candidates. "The live broadcast room received hundreds of millions of dollars in 3 hours" once appeared on the hot search.

"The college entrance examination is a big deal, and I always feel unsafe when I report casually, no matter what the result is, spend money to buy peace of mind." A college entrance examination candidate's comments on the Internet resonated with many people.

In the face of the college entrance examination voluntary filling, candidates do not want to waste their scores, but they do not have a clear future plan, and they also lack the awareness of careers, parents do not understand the rules of filling in, and they are worried about affecting their children's future. It is these confusions and anxieties that boost the enthusiasm of the college entrance examination voluntary filling industry.

At the same time, in recent years, the number of enterprise registrations regarding the voluntary filling of the college entrance examination has increased year by year.

Tianyancha data shows that by searching for "voluntary filling" as the keyword, 2,646 related enterprises with a status of being in business, existing, moving in, and moving out can be found, of which more than half of the enterprises were established within 5 years.

"Hundreds of millions of dollars in 3 hours", who is paying?

Even Tencent, Alibaba, Baidu and other large manufacturers have begun to "test the waters" of AI voluntary filling services. AI intelligent scoring, AI college entrance examination files, AI volunteer assistants, AI comparative analysis...... The use of big data to match majors and schools has become a new selling point.

"Hundreds of millions of dollars in 3 hours", who is paying?

An AI volunteer assistant is answering a candidate's question

Cai Zhijun found that most of the apps and applets related to AI volunteer filling have basic college entrance examination database services, but if users want to use AI intelligent filling, export volunteer forms and other functions, they need to pay or purchase memberships, which range from a few yuan to nearly 1,000 yuan. However, some users reported that for the same candidate information, the volunteer results of different AI products are quite different.

02

Is the "high newspaper teacher" reliable?

Under the hot college entrance examination voluntary filling service market, the college entrance examination voluntary filling planner (college entrance examination teacher) who "gives advice" for candidates has been heated, and the fee is not low, ranging from a few hundred yuan to several thousand yuan, or even tens of thousands of yuan, which has become a "fragrant and sweet" industry in the eyes of many people.

"Hundreds of millions of dollars in 3 hours", who is paying?

A candidate's parent (first from right) consulted at the Fujian Provincial High Recruitment Volunteer Consultation Meeting / Source: Xinhua News Agency

People in this industry say that Gao Bao is a very complex and systematic project. In the early stage of communication, the senior reporter will understand what the candidate's interests are, and will also let the candidate do a personality test to understand his personality characteristics, and see which professions can be matched, such as having children who are very extroverted and social, and are more suitable for some jobs that deal with people such as education.

But for candidates and parents, gritting their teeth and spending thousands or even tens of thousands of yuan to buy consulting services, I am afraid that everything will not be fine.

"Hundreds of millions of dollars in 3 hours", who is paying?

Participants at the scene are exchanging volunteer applications for the college entrance examination / Source: Xinhua News Agency

The reporter of the Rule of Law Daily found that there are many college entrance examination voluntary filling service agencies under the banner of "one-to-one" and charge a lot of money, but the quality of their trainers is uneven, and many training institutions have played "0 foundation, 0 threshold, starting from 0 to learn to master the college entrance examination application" and "21 days to become a college entrance examination planner" recruitment advertisements, the so-called "senior" teachers, "college entrance examination volunteer planners" are actually many of them are fast.

"Hundreds of millions of dollars in 3 hours", who is paying?

Photo of the certificate provided by a training institution / Source: Red Star News

You must know that in the "National Vocational Qualification Catalogue (2021 Edition)" published by the Ministry of Human Resources and Social Security, "college entrance examination volunteer planners" and "college entrance examination volunteer planners" are not among them. When answering a reporter's question on the publication of the "Catalogue", the responsible comrades of the relevant departments and bureaus of the Ministry of Human Resources and Social Security once said that the "Catalogue" should be strictly implemented, and no professional qualifications shall be licensed or recognized outside the catalogue.

This also means that the profession of high school reporter and its certification certificate have not been recognized by the state, and the so-called high report teacher certificate is just organized and issued by the education and training institutions themselves, which is easy to mix.

In response to some "high-priced" voluntary filling guidance services in the society in recent years, the Ministry of Education recently issued a reminder: the majority of candidates and parents need to be cautious about all kinds of voluntary filling guidance services on the market, and do not believe in "high-priced" guidance and consultation, so as to avoid unnecessary economic losses and voluntary filling risks.

"Hundreds of millions of dollars in 3 hours", who is paying?

Photo by Guangzhou Daily New Flower City reporter Chen Youzi

Cai Zhijun noticed that in the "2024 College Entrance Examination Voluntary Filling Ten Questions and Ten Answers" released by the Ministry of Education not long ago, it was mentioned that the Sunshine Volunteer Information Service System was launched on the "Sunshine College Entrance Examination Platform" for the first time this year, and it was open to tens of millions of candidates for free. This system not only has a professional aptitude assessment, but also a psychological assessment module, which invites domestic authoritative psychological experts to conduct research and development, so that candidates can evaluate their interests, values, subject tendencies, etc.

"Hundreds of millions of dollars in 3 hours", who is paying?

03

Find the right way to be your own "high-level reporter"

It can be seen that similar voluntary filling services may not be reliable, and the majority of candidates and parents should be cautious, and do not believe in the so-called "high-priced" guidance and consultation, so as to avoid unnecessary economic losses and risks of voluntary filling. In fact, as long as you find the right information channel, most of the college entrance examination volunteers fill in, and candidates can solve it themselves.

When volunteering to fill in, the interested professional groups can be placed in different echelons according to the strategy of "rushing-stabilizing-guaranteeing" to improve the chances of admission.

Fully consider the needs of the country and society, combine personal aspirations, hobbies, strengths, career planning and other factors, understand the advantages of the school, strong disciplines, and rationally choose volunteers.

Through public service platforms, such as the Sunshine College Entrance Examination website, the official website of colleges and universities and other official channels, we can fully understand the information and provide reference for voluntary filling.

Each provincial admissions examination agency will release the statistics of the college entrance examination results of the current year and the admission scores of each university in recent years, and the scores and rankings of the admission of each university in previous years will also be published on the official website and other platforms. In addition, many colleges and universities have their own microblogs and WeChat public accounts, so that you can learn about the campus environment, cultural atmosphere, daily activities, etc.

In the choice of major, there is no need to be biased by relevant public opinion on the Internet, and you should consider and choose rationally based on your college entrance examination results, interests, future aspirations and other factors. With the rapid development of society and changing needs, only "the right education is the best education".

Of course, if you have elders you know or senior brothers and sisters from the target university, politely consulting them about the school and professional volunteer application is also a way to gain indirect experience.

Finally, although the college entrance examination is important and volunteering is important, it is not important enough to limit the possibilities of your life.

The scenery should be long-sighted. The road of life has just begun, and I wish all students a fulfilling, happy and rewarding university time.

Source: WeChat public account "Nanfeng Window"

Editor: Deng Rumeng, Zheng Shuxian

[Disclaimer: This account is a theoretical and practical platform for integration and innovation in the field of propaganda and media, and is an official public welfare account, and this article is reprinted for the purpose of conveying more information. If there is a source label error or other inaccuracies, please contact us. We will correct it in a timely manner. Thank you]