In June, the approval of the game version number was announced, with a total of 104 models
On June 25, the National Press and Publication Administration announced the approval information for the version number of domestic online games in June 2024, and a total of 104 games have passed the review this time, including "Douluo Continent: Soul Hunting World", "The Legend of Mortal Immortals: Flying in the Star Sea" and other adapted IPs, as well as Tencent's "Rock Kingdom: World", Lingxi Mutual Entertainment's "Like Kite" (codename: Kite) and other works that have attracted high attention before.
The Game Museum of the China Audio and Digital Association will open soon
China's first large-scale professional video game museum, the Game Museum of the China Audio and Digital Association, will open its doors in Xuhui, Shanghai, in late July.
It is understood that the museum covers an area of 2,000 square meters and has a collection of more than 5,000 precious games, covering all stages from the early arcade to home consoles, computer games, and then to the development of Chinese games. More than 1,000 core exhibits will be displayed in four thematic exhibition areas, leading visitors to review the history of video games and experience the unique charm of games.
Perfect World's large-scale layoffs: two buildings were nearly vacated, and employees angrily denounced the leadership
Recently, Perfect World was exposed to large-scale layoffs, involving more than 1,000 people, two of the three office buildings are almost empty, and only one building still has employees. According to internal employees, the scale of the layoffs is unprecedented, many projects have been suspended, some R&D department personnel have been sharply reduced, and there is no one in the middle office.
In the face of the company's big moves, the atmosphere of the company is tense, conflicts between colleagues are frequent, and even more, a female employee who is about to leave has a fierce quarrel with the leader, angrily reprimanding the leader, bluntly saying that "there is no need to endure the anger that I endured before".
It is reported that Perfect World's performance has continued to decline since 2021, and its net profit in 2023 will drop by more than 60% year-on-year. In the first quarter of this year, Perfect World suffered a loss of nearly 30 million yuan, and the layoffs may be just a helpless move.
In response to this incident, Perfect World has responded to the outside world: "In order to actively adapt to the rapid changes in the external market environment, the company continues to carry out innovative exploration, transformation and upgrading, but it is true that some products have performed less than expected. In order to cope with the challenges, the company took the initiative to sort out and adjust, and adopted a series of solutions, including optimizing resource allocation, focusing on core projects, optimizing necessary personnel, and intensifying office space, so that resources can be more concentrated on core advantageous businesses. "
miHoYo, Bilibili and SenseTime jointly established a private equity fund, with a capital contribution of about 512 million yuan
Tianyancha App shows that recently, Shanghai Yuanchuang Future Private Equity Fund Partnership (Limited Partnership) was established, and the executive partners are Shanghai Linfang Equity Investment Management Co., Ltd. and Shanghai Futeng Private Equity Fund Management Co., Ltd., with a capital contribution of about 512 million yuan, and its business scope is to engage in equity investment, investment management, asset management and other activities with private equity funds.
According to the partner information, the fund is jointly funded by 11 partners, including Shanghai Huijie Culture Communication Co., Ltd., a subsidiary of Bilibili, Shanghai miHoYo Tianming Technology Co., Ltd., Ningbo Shangyi Software Co., Ltd., a subsidiary of SenseTime, and Shanghai Lingang Economic Development Group Investment Management Co., Ltd., a subsidiary of Shanghai Lingang.
"It's over! I'm surrounded by beautiful women! >> Mobile games are coming
News on June 29, "It's Over! I'm surrounded by beautiful women! The mobile game will be officially launched in the third quarter of this year, and the game will open a limited edition of 20,000 Android test qualifications at 19:00 on June 28.
It is reported that the mobile game version has perfectly ported the content of the Steam version, and will be optimized exclusively on the mobile terminal, striving to bring players an original interactive experience. At the same time, the DLC "Heartbeat in the Room" will also be available to players.
60% of those in the industry believe that the industry environment is bad
Recently, a survey of more than 600 game practitioners by Gamedeveloper showed that as many as 59% of respondents believe that the game industry is in a bad or very bad state, and nearly half of developers expect the industry to not improve in the next six months.
Developers blame the current predicament on investors, poor management, increased competition in the industry, soaring development costs, and a lack of innovation.
2024 Global Mobile Game Ad Trend Insights: MONOPOLY GO! Attracts Over $2.8 Billion in Global Revenue
On June 27, Sensor Tower released the "2024 Global Mobile Game Advertising Trend Insights" report, which reported that popular games performed well in terms of advertising exposure (SOV), and different types of games also have their own preferences in the choice of advertising platforms.
Platforms like AppLovin are preferred for light casual games, while platforms like YouTube are preferred for medium and hardcore games. "MONOPOLYGO!" spent a lot of advertising money and got 22 times the ROI. "I'm Upgrading Alone: Arise" and "School Idol Master" also shined in the Japanese and Korean markets with their successful advertising strategies.
永劫无间手游定档July 25
Naraka: Bladepoint mobile game is scheduled to be officially open beta on July 25, and after more than two years of polishing after the first exposure, the number of reservations on the whole network has exceeded 30 million.
The World of Warcraft national server is set for August 1
"World of Warcraft" Wrath of the Lich King is back strongly, and the official server is scheduled to be released on August 1, and "Battle for the Center of the Earth" will be launched globally on August 27!
At the mana crystal face-to-face meeting held on June 27, NetEase answered the schedule questions that players were most concerned about, and also brought a generous return compensation: all players can get the exclusive mount of the national server Yingfu Giant Bear for free.
Bubble Mart's "Dream Home" topped the iOS free list
On June 27, Bubble Mart's first self-developed mobile game "Dream Home" was officially launched, and the game quickly topped the iOS free list after its launch. Before the open beta, the game had more than 5 million pre-orders across the network. In addition, this year, the transaction value of the 618 Bubble Mart Tmall flagship store increased by more than 120% year-on-year, and it topped the list of 618 toys announced by Tmall and JD.com.
Cyber Agent宣布收购刀剑乱舞开发商
On June 26, Cyber Agent announced the acquisition of NITROPLUS, and NITROPLUS officially announced that it will join the CyberAgent group from July 1, 2024.
After the acquisition, Takashi Kosaka (Takaki Kosaka) will continue to be the president, and Kosaka also said in a statement from NITROPLUS that through this acquisition, it is expected that the organization will be further strengthened and a system focused on content production will be established, which will enable projects that have previously remained in the creative stage to be realized, and the quality of content that has been abandoned halfway due to lack of resources will also be improved. In addition, all employees, including Vice President Gen Kubuchi, will remain in office.
Elden Ring's parent company suffered a cyberattack
The Kadokawa Group, the parent company of gaming company From Software, confirmed on June 27 that it had suffered a "major cyberattack" and said it was currently looking for "solutions and workarounds."
It is reported that From Software, the developer of "Elden Ring", Niconico, a well-known Japanese video platform, and the RPG Maker series are all companies or products of the Kadokawa Group.
Kadokawa said its popular video platform, Niconico, one of the most vulnerable websites from cyberattacks, had all services suspended since June 8. The company has not announced whether From Software and Elden Ring will be affected.
Frostpunk 2 bounces
Developer 11bit Studios recently announced that in order to ensure the quality of the game, its urban survival game "Frostpunk 2" will be postponed to September 20. The game was originally scheduled to be released on July 25 for PC and PCGamePass. The game will also be coming to consoles at a later date with the addition of XGP.
Officially, according to the reviews of test players, the average rating of the beta version of the game is 8 out of 10.
Elden Ring DLC sales exceeded 5 million
On June 27, following the milestone of 25 million copies of Elden Ring's cumulative global sales, the new DLC Elden Ring Golden Tree Shadow also exceeded 5 million copies within 3 days of its release!
Unity executives are leaving one after another, and restructuring pains continue
Following the resignation of Chief Product and Technology Officer Marc Whitten on June 1, Unity SVP and Chief Marketing Officer Carol Carpenter will also leave on June 30.
In January, Unity announced a 25% layoff and a restructuring of its business in an effort to reverse the decline in performance. However, Unity's loss in the first quarter of 2024 widened further to $291 million.
Nintendo Miyamoto Shigeru: 30 million sales are considered a big hit!
Recently, an interview with Shigeru Miyamoto, a famous producer of Nintendo, sparked heated discussions. In the interview, Shigeru Miyamoto said that in his opinion, only games that have sold more than 30 million copies can be called "big hits".
"If you can have one of these works every three to five years, that's fine." Shigeru Miyamoto believes that not all games have to be hits, but Nintendo needs to continue to produce works that have a huge impact.
Jedi Trooper 2 Steam player loss of 90%
The number of Steam online users in "Jedi Submarine 2" has recently fallen off a cliff. According to SteamDB data, the game's current peak number of players is only 42,293, a drop of 90% compared to the highest peak of 458709.
According to foreign media analysis, the reason for the large loss of players may be related to the forced binding of PSN accounts and poor updates in the game. Previously, "Helldiver 2" officially said that it would slow down the frequency of updates to ensure quality, which may also cause some players to choose to leave temporarily.
Gameloft, a well-known mobile game developer, has laid off a large number of employees
Recently, the Toronto studio of Gameloft, a well-known mobile game developer, has carried out large-scale layoffs, and most of its employees have been affected. It is reported that the layoffs only retain the departments of human resources, information technology and management, while the development of the hit game "Disney Fantasy Kingdom", launched in 2016, will be transferred to the Kharkiv studio in Ukraine.
According to reports, this is the third layoff at Gameloft's Toronto studio this year. Gameloft officially responded that the layoffs are necessary adjustments to cope with changes in the game market, and the company regrets the affected employees and will properly handle the follow-up matters.