According to the authoritative data of CTR Media Intelligence, the advertising market as a whole showed a steady growth trend in the first quarter of 2024, with a year-on-year increase of 5.5%. This growth has been driven by the positive impact of the economic recovery, a steady increase in consumer confidence, and a significant increase in the demand for branding. Together, these factors have contributed to the prosperity and development of the advertising market, demonstrating the resilience and vitality of the market.
Urban public transport media has become an important choice for brands to advertise because of its unique competitive advantage in outdoor advertising media. In the process of brand communication, urban public transport media can achieve the role of enhancing brand awareness, strengthening brand image, expanding product sales, and seizing the minds of target consumers.
City Bus Media + Branding
Efficacy: 1+1>2
Photo: Nantong Wenhua Advertising Media Co., Ltd
CTR Media Intelligence 2024 Q1 outdoor advertising data shows that alcohol brands are active in outdoor advertising, with a double-digit year-on-year increase. As an important customer group of outdoor advertising, the brand building and communication of the liquor industry are also inseparable from the support of outdoor advertising media.
Photo: Nantong Wenhua Advertising Media Co., Ltd
In the context of the increasingly fierce competition in the current beverage market, both established and emerging brands are competing to seek outdoor advertising as an effective way to promote their brands, so as to attract consumers' attention, consolidate and enhance the brand's position in the hearts of users, and create a unique and deeply rooted brand image.
Photo: Nantong Wenhua Advertising Media Co., Ltd
Bus body ads for alcohol brands often use eye-catching colors, catchy designs, and simple and clear slogans to quickly capture consumers' attention. At the same time, in conjunction with holidays, special events or promotional periods, alcohol brands will increase advertising efforts to attract consumers to buy through limited-time offers, giveaways, etc.
Photo: Nantong Wenhua Advertising Media Co., Ltd
As a representative liquor brand in Jiangsu, Sujiu was published in Nantong Wenhua Advertising Media Co., Ltd. in the body advertisement, and the body color echoed the color of the Sujiu brand to enhance brand recognition; With the scenery of Jiangsu's water towns as the background, it shows the historical and cultural heritage of Sujiu. In the center of the picture, a bottle of exquisite Su wine sits on the lawn, and the aroma of the wine is overflowing, complementing the surrounding landscape. The font design of the main body of the advertisement adopts traditional calligraphy fonts, reflecting the cultural connotation of Sujiu.
Photo: Nantong Wenhua Advertising Media Co., Ltd
The advertising slogan "Sujiu Tianxiu" and "Drinking Sujiu in Jiangsu" is greatly displayed in the bus body advertisement, which not only highlights the brand name, conveys the integration of Jiangsu's regional characteristics and Sujiu brand culture, but also enhances the regional identity of the advertisement and enhances the audience's closeness to the Sujiu brand.
Efficient delivery of the brand
Seize the minds of consumers
Picture: Yangquan City Bus Advertising Media Co., Ltd
Liquor brands are very strong in outdoor advertising, and more and more liquor brands are inclined to offline media channels to achieve wide dissemination and potential energy detonation of brands. Urban bus media can effectively concentrate in one area, improve brand exposure through high-frequency and repeated advertising contact rate, and achieve the purpose of brand communication.
Picture: Yangquan City Bus Advertising Media Co., Ltd
Brands rely on agile marketing and authenticity to meet human needs, while encouraging deeper consumer engagement. Yanghe Blue Classic has embarked on a new path in the advertising image of liquor, expanding the legend of a brand with a unique blue culture, and has been widely recognized in the market.
Photo: Dalian Traffic Advertising Co., Ltd
The brand appeal of Yanghe Tianzhilan Baijiu stands on the point of "men's feelings", which is a state of mind with feelings and an attitude towards all things. It is in line with the brand connotation of "Sky Blue", and it is also in line with the cultural demands of "Sky Blue" consumers.
Picture: Yangquan City Bus Advertising Media Co., Ltd
Yangquan Bus Advertising Media Co., Ltd. sky blue body advertising design and blue body completely integrated, advertising screen bright color, impact, night body LOGO and advertising slogan using new luminous materials, with dynamic luminous flashing font presentation, and the perfect combination of urban night economy, become the most beautiful scenery in the night sky.
Picture: Yangquan City Bus Advertising Media Co., Ltd
Urban public transport media advertising can not only accurately convey brand information, enhance brand image, but also attract consumers' attention, arouse their interest and favorability, establish a brand image in the hearts of consumers, and enhance consumers' awareness and loyalty to the brand.
Seasonal marketing
Strengthen your brand image
Picture: Chengdu Classic Sight Advertising Media Co., Ltd
The colorful and innovative bus body advertising is not only an important means to promote urban construction, but also a movable landscape of the city. Classic sight not only helps brand promotion, strengthens brand image, quickly reaches the audience, but also injects vitality and vitality into the city.
Picture: Chengdu Classic Sight Advertising Media Co., Ltd
In summer, the climate is hot, the summer humidity is transpiring, the human body is susceptible to the summer humidity and the evil time, and because it likes to enjoy the cool and drink the cold, the summer humidity in the body is curbed by the wind and cold, and the discharge is blocked. Huoxiang Zhengqi liquid has the effect of detoxifying dampness, regulating qi and neutralization, non-alcoholic, easy to absorb, suitable for all ages.
Picture: Chengdu Classic Sight Advertising Media Co., Ltd
This time, we joined hands with Chengdu Classic Sight Advertising Media Co., Ltd. to convey a good way for people to relieve the heat in summer. The main color of the body advertisement is fresh green, which symbolizes coolness, vitality and vitality. In the heat of summer, such shades can bring a touch of coolness and comfort.
Picture: Chengdu Classic Sight Advertising Media Co., Ltd
The concise and clear slogan of "get rid of heat and dampness, come to a bottle" highlights the core selling point of the product. On the advertising screen, the cartoon image of the bottle and the front display of the product box enhance the visual effect of the advertisement, and further emphasize the cooling and heat-relieving properties of the product.
Picture: Chengdu Classic Sight Advertising Media Co., Ltd
This green-themed bus advertisement shuttles through the streets and alleys of Chengdu and has become a beautiful scenery in the city. Many citizens will be attracted by this advertisement when they take the bus, and then learn about and buy Huoxiang Zhengqi liquid. According to statistics, since the release of the advertisement, the sales of Huoxiang Zhengqi liquid have increased significantly.
Precision marketing
Long-term transmission
Picture: Luoyang New Vision Advertising Co., Ltd
According to the CODC database, snacks, condiments and meat occupy the top three positions in January 2024, accounting for 57% of the total investment in the food industry. Compared with 2023, the launch pattern of various categories in the food industry in January 2024 is very different, with snacks steadily climbing to the top spot, condiments and meat more than tripling year-on-year, and the proportion of delivery expanding significantly.
Picture: Luoyang New Vision Advertising Co., Ltd
Luoyang New Vision Advertising Co., Ltd. creates an advertising screen that fits the body for the brand according to its own unique body shape. Totole tends to choose efficient and accurate marketing methods in brand promotion. The characteristics of high information density determine that urban public transport media can quickly spread brand information in the life circle of the target audience, deepen the audience's impression of the brand, and enhance the audience's memory of the brand.
Picture: Luoyang New Vision Advertising Co., Ltd
By placing advertising screens in prominent locations on the vehicle body, such as doors, rear, etc., it is possible to ensure that advertisements attract the attention of passing pedestrians and passengers in the vehicle. Significantly enhance the brand's popularity and reputation, and attract more consumers' attention and purchases.
Picture: Luoyang New Vision Advertising Co., Ltd
Urban bus media can allow the brand to appear directly in front of the target group and effectively disseminate the brand message. At the same time, the expression of urban public transport media is more intuitive and visually impactful, which can more intuitively stimulate the visual nerves of consumers.
Picture: Luoyang New Vision Advertising Co., Ltd
Advertising in urban bus media is a sure way to make a profit. It can not only enhance brand awareness and enhance consumer awareness, but also accurately target the target audience and achieve long-term communication results.