In the first half of 2024, the new energy market has experienced an unprecedented "volume", and various car companies have made full efforts in products and services in order to win the "hearts" of consumers. In the second half of the year, ZEEKR was the first to open the "pet fan" mode. At the press conference of the 25 ZEEKR X on July 1, ZEEKR also specially unveiled an easter egg about ZEEKR 007 for the audience.
To meet the user's call for a new color scheme, the interstellar purple body and contrasting roof came into being
ZEEKR 007 is the first mid-size luxury sedan of the ZEEKR brand, the appearance is specially designed by the Stefan Sielaff team, and it is a minimalist luxury appearance style of Hidden Energy, plus the industry's first ZEEKR STARGATE integrated through the light curtain, which looks very stylish and handsome, and has won the attention of a large number of car enthusiasts as soon as it was launched.
As the audience of ZEEKR 007 becomes wider and wider, there are also some voices on the Internet about the color of ZEEKR 007 being too "straight men", and some users even ran to the comment area of ZEEKR executives on Weibo and shouted "add color". As a user-oriented car company, Zeekrypton is of course responsive to such user needs. Dr. Zhu Ling, the manager of ZEEKR products, posted an online blog to solicit color and top appeals, and the results of the collection showed that everyone's demand for purple was extremely high. Then ZEEKR quickly landed, bringing the interstellar purple body and contrasting roof version of ZEEKR 007 at the press conference.
It is reported that the new color of ZEEKR 007 is inspired by the universe, reflecting the brilliant body light years away, giving people a mysterious sense of trend and intelligent imagination, and echoing with STARGATE, full of urban trend. The contrasting roof is available in black or silver, which visually gives a stronger sense of sportiness and power.
ZEEKR 007 OS 6.1 MAKES DRIVING SMARTER AND PAMPERING FANS TO THE END
In addition to the handsome appearance, intelligent driving is also an important reason for ZEEKR 007 to attract consumers. After upgrading ZEEKR 007 OS 6.1 in May, NZP has taken a step further and now covers 20+ types of different types of ramps on highways and urban expressways across the country, with the pass rate of ramps in the tested sections increasing to 98.9% and less than 1% invalid lane changes. The system also adds TLA traffic light reminder, SGW forward start reminder, CMSR rear collision mitigation and ELKA emergency lane departure assist to make urban traffic safer by actively identifying and avoiding risks.
ZEEKR 007 OS 6.1 has improved the parking capacity of the vehicle again, and the industry's first mass-produced automatic parking of mechanical parking spaces supports ultra-narrow parking spaces, broken road parking spaces, front parking, and other complex scenarios such as intelligent offset of 30cm in the side car line. Fingertip parking has completely changed the limitations of traditional parking methods, supporting the width of the car left and right +20cm through, and old, broken, and narrow areas can also enter and exit freely. Even on the ground where there is no marking, the owner only needs to create a temporary parking space by dragging the vehicle icon on the display screen, and ZEEKR 007 can accurately park the vehicle in the designated position.
In addition, ZEEKR is also a fan of the end this time, and at the press conference, it also announced the rights and interests of buying cars in July, including not only ZEEKR 007, but also ZEEKR 001 and the newly launched 2025 ZEEKR X.
Among them, the rights and interests of ZEEKR 007 include the NZP high-speed autonomous navigation assistance system for all models for life, as well as the rights and interests of up to 36,000 yuan for a limited time to buy a car, from July 1 to December 31, users who are determined to enjoy ZEEKR 007 can enjoy this right and interest, and all old users can enjoy it, and the policies such as exterior reduction and ternary lithium battery pack are also given.
Then before July 31, users who place an order for the 2025 Extreme Krypton X can choose a triple temperature-controlled island refrigerator for free, and the exterior colors of Paris brown rice, Hangzhou green green, Su Mo gray, and Miami orange are also reduced by 5,000 yuan for a limited time, in addition to home charging, financial interest rates and after-sales service gift package discount policies, bringing up to 40,005 limited-time car purchase benefits in total.
Finally, there is ZEEKR 001, which can enjoy up to 35,000 yuan of limited-time car purchase rights, including large-size wheels, exterior car color, hunting and camping suits during the event, free selection, ZAD complete intelligent driving assistance system lifetime functional experience, and the whole system of 7kW smart home charging pile package, financial policy and after-sales worry-free service package.
In the current new energy market, many car companies are claiming to be the "king of volumes", but in order to reduce prices, reduce configurations or backstab old users, the behavior is endless. Only ZEEKR truly makes sincere concessions for the high-quality equal rights experience of more users, and I would like to call it the "king of volumes" of new energy vehicles.