Oriental selection is out of infighting again! Dunton publicly expressed his dissatisfaction with the company's management, which led to widespread discussion in the industry

In the boom of live broadcasting, Dongfang Selection has attracted wide attention because of its unique charm, especially the host of the "Beautiful Life" live broadcast room-Dun Dun. Still, there are people who fail to notice the presence of the star streamer. His dissatisfaction is not an outlet for personal feelings, but reveals the shortcomings of Dongfang Selection in management.

The popularity of the live broadcast room and the indifference of the company

With its excellent performance, Dunton has accumulated more than 4 million followers in the "Beautiful Life" live broadcast room, and has advanced to the second most popular live broadcast room of Dongfang Selection brand. Despite this, this impressive performance has not won the full recognition of the company. The deeper meaning of the dissatisfaction expressed in the live broadcast is not only a protest against personal circumstances, but also a helpless accusation against the corporate leadership. This can't help but make people deeply question, whether Dongfang Selection can really make good use of and cherish its own rich resource advantages?

The silence of the PR department and the self-PR of Dunton

In today's Internet world, public opinion management is very important for enterprises. However, Dongfang Selection seems to be quite low-key in terms of defending against negative voices. Dunton was forced to step up and take on the PR work that should have been the responsibility of the company. Although he is well aware of what works and what doesn't, transferring the pressure that should be the responsibility of the company to the individual undoubtedly adds additional psychological pressure to him. The company's public relations dereliction of duty made Dunton fight alone in the frenzy of public opinion, and the mood was probably chilling.

The company's treatment and management dilemma

There is no doubt that the remuneration guaranteed by Oriental Selection for Dunton is extremely generous, but from a management point of view, the efficiency shown by the company is not satisfactory. The pressure and negativity in his heart reveal that there are obvious loopholes in corporate management. Clearly, the company's management has not been able to adapt to its rapid expansion in a timely manner, and although the communication mechanism is useless, it has become a key failure. This serious management lag not only has a direct impact on Dunton's work motivation, but is more likely to affect the morale of the entire team.

The lessons and warnings of Dong Yuhui's essay incident

After experiencing the turmoil of "Dong Yuhui's Little Composition", Dongfang Selection failed to fully learn from it. If the dispute could have been resolved through effective communication within the company at that time, it would not have attracted widespread attention from the whole society. This incident undoubtedly had a negative impact on the company's reputation, and made well-known anchors such as Dunton suspicious of the company. In this case, Dongfang Selection needs to think carefully and explore how to achieve the stability and efficiency of the company's internal management in the process of rapid development.

The challenges of the apparel industry and the pressure of the live broadcast room

The apparel industry is a field full of uncertainties, with a high demand for aesthetic and fashion insight in product selection, and a high return rate that causes problems for merchants. Each of Dunton's live streams is challenging and innovative, testing both its own capabilities and the industry's moving forward. However, it is debatable whether companies are providing effective support and understanding in addressing these challenges. In addition, the pressure on Dunton is not only due to the industry environment, but also to the uncertainty within the company.

The autonomy of the anchor and the decision-making of the company

In live streaming platforms, the autonomy of the host plays a decisive role in the quality of the live broadcast. However, Dunton said that he has not yet fully controlled this. It is also unknown whether the company will adequately incorporate the moderator's input to make important decisions. This made him feel helpless and helpless. Undoubtedly, as the core figure of the live broadcast economy, the host's views and experience should be rigorously valued and respected.

The accusations of public opinion and the response of the company

In the face of public criticism many times, Dongfang Selection is still some distance from the actual situation, which is extremely disappointing. The company's slowness in responding to such issues chills and cast doubt on its PR capabilities. In the face of negative comments, we should respond quickly and make every effort to maintain the image of the anchor and the corporate image, but the performance of Dongfang Selection seems to have not improved, which is undoubtedly a reflection of its insufficient public opinion management.

The metaphysics of traffic and the fate of anchors

In the field of online live broadcasting, traffic distribution is like a mysterious "probability game", with a high degree of randomness, resulting in some anchors becoming popular out of thin air, while others lack the power to break through difficult bottlenecks. In the face of such troubles, how should enterprises provide strong support and assistance to anchors? The success or failure of the anchor lies in the guidance and cultivation of the enterprise, so the enterprise should cherish the cultivation and growth of the anchor more.

Reflections on management and future prospects

In the process of expansion, Dongfang Selection has exposed management shortcomings that need to be paid attention to. The company urgently needs to think about strengthening internal governance and improving communication efficiency while sustainable development. The Dunton incident should be regarded as a good opportunity for enterprises to transform and upgrade. Looking forward to the future, we look forward to Dongfang Selection's advancement to a more humane and efficient management team.

Conclusion: Dunton's voice and the challenge of Oriental selection

The dissatisfaction and protests reflected by employees not only reflect the catharsis of personal feelings, but also reflect the potential crisis faced by Dongfang Selection. In the face of this grim reality, Dongfang Selection must pay more attention to housekeeping, improve communication and coordination skills, and provide solid backing for front-line anchors. Dunton's voice should be highly concerned by the whole company, and promoting the future development of Oriental Selection requires the concerted efforts of all members.