The rapid development of the new energy MPV market has caused many car companies to rush to the beach. On June 25th, the L380, known as the "king of space" under LEVC Yizhen Automobile, was officially unveiled, and Li Shufu, Chairman of Geely Holding Group, Ding Lei, CEO of NetEase, Li Donghui, CEO of Geely Holding Group, and Nan Shengliang, CEO of LEVC, all came to the scene to attract popularity for the launch of the new car.
This time, a total of four models were launched: 100-degree 6-seat Air version, 116-degree 6-seat Pro version, 140-degree 8-seat four-wheel drive Max version and 140-degree 6-seat four-wheel drive Ultra version, with the official guide price between 379,900 yuan and 479,900 yuan.
For the first 3,000 customers who purchased L380 before July 31, Yizhen Auto specially gave a time-limited transaction price of 349,900 yuan to 449,900 yuan. Users can enjoy a cash gift of 40,000 yuan, a car delivery gift worth 10,000 yuan, a service gift worth 20,000 yuan, and a three-"0" financial gift of 10,000 yuan.
LEVC has also created the "buy a car and get a tree" right, and when purchasing LEVC's L380 model, when it is delivered, it will give a "gold in the wood" - Hainan Huanghuali tree, which can be used for real estate ownership certificates.
As the first strategic product of the LEVC brand 3.0's global strategic transformation, the L380 is derived from the world's first space-oriented pure electric architecture "SOA", and the large space category is their feature.
The domestic high-end MPVD market is small but growing rapidly, showing a trend of independence, new energy and high-end. A few years ago, when it came to high-end MPVs, perhaps in addition to the GL8, it was the Toyota Alpha.
But today's MPV market is undergoing unprecedented change. First of all, in the past 2023, the overall MPV market grew by 17.8%, far outpacing the growth of the SUV and sedan categories.
As LEVC CEO Nan Shengliang expressed his opinion, with the advancement of intelligent electrification technology, the product boundary between MPVs and multi-seat urban SUVs is gradually blurred, and the trend of MPVs replacing multi-seat urban SUVs will become increasingly strong. And with the relaxation of policies, the absolute number of "multi-child families" will increase year-on-year, which will also promote the growth of high-end MPVs.
The most critical thing is that the penetration rate of the new energy market of MPVs has hovered around 10% in the past two years, far lower than the penetration rate of nearly half of the overall new energy market.
In addition, most of the MPV products launched in the past one or two years have a starting price of more than 300,000 yuan, and the top price has touched the range of more than 600,000 yuan. Many manufacturers just take a fancy to this lucrative cake.
And what is the current market status of high-end MPVs? It is serious involution and homogenization. The MPV track is flooded with many competitors in an instant, and it is inevitable that there will be fierce competition.
Put aside the propaganda ppt, look at its essence, and find that everyone is competing for nothing more than who has more screens, whose chips are stronger, whose battery life is long, whose configuration is high, and whose discounts are big, all of which are not wrong.
Choosing L380 to enter the game at this time, LEVC's innovation and winning formula is "space".
Why Space? LEVC has its own considerations. With the increase in the proportion of multi-child families in China and the change of life scenes, cars are no longer just point-to-point transportation, and people need a multi-seat model to carry multiple people or a variety of living equipment to camp, self-driving, and outdoor sports.
The iteration of new technologies can release more interior space, and the multi-purpose attributes of MPVs and multi-seat SUVs have a trend of cross-border integration. That's why LEVC chose to focus on space.
Geely has been acquiring LEVC for 18 years, and LEVC has rapidly leapfrogged from 0 to 1 by maximizing resources and reducing investment in weight reduction, all thanks to Geely's strong global technology system. LEVC is developing the world's first space-oriented all-electric architecture "SOA".
So, what exactly does the "SOA" architecture give to L380? Just look at a set of numbers. The L380 has an effective interior length of 3974mm and a space utilization rate of 75%. With the same body of more than 5 meters, the L380 releases nearly half a meter more space for the car, and the overall third row space reaches 940mm, so there is no need to worry about who will sit in the third row when traveling.
In addition to achieving equality between the second and third rows, the L380 also offers freedom of entry and exit, with 890 mm of opening for the side sliding doors, 481 mm of side access for the second-row seats and 200 mm of the second-row center tunnel, making it easy for all sizes to enter and exit, and even from the tailgate luggage compartment to the passenger compartment.
With the third row occupied, the L380 still has a 1,100-litre luggage compartment that can easily fit nine 24-inch suitcases, and thanks to the sunken floor design at the rear, the fourth row can be hidden under the baggage compartment, can be flipped forward for ride, and can also be flipped back to watch the sea with the family.
L380 will be playing the space card. The size of the first row is 790mm, the size of the second row is 1000mm, and the size of the third row is 940mm. The most important thing is that it has a fourth row, which is the only one in the industry.
In addition to the spaciousness, the SOA architecture makes the L380's floor flat, triparted, 1.93-meter-long slide rails and intelligent electrification, and the L380 creates 6 cabin layouts "one-button switching", which can be operated by the car machine with one button.
The MPV focuses on comfort, the L380 is equipped with a sofa seat, the backrest is designed with a 10-layer structure, the seat cushion is designed with an 8-layer structure, the sponge layer is designed with a three-layer "golden partner" structure, and the fabric used for the seat skin layer is super soft aniline leather, with 10 million micropores per square meter, and excellent air permeability. All seats are equipped with heating and ventilation, and the seat ventilation adopts suction convection to dissipate heat.
In terms of passive safety and active safety, the L380 is also "stacked". It has 28 sensing components, 10 intelligent sensing capabilities, and 24 intelligent execution capabilities to build a super-perception defense circle. The NVS infrared night vision system has a recognition distance of up to 300m, and the 19.8-inch large-size AR-HUD innovatively integrates A-pillar blind spot monitoring and night vision image display.
In terms of passive safety, the body structure is designed rigorously and meticulously to protect the safety of core areas such as the cockpit and power battery. 11. The airbag configuration is the first in the same class, and the only two or three rows of exclusive side airbags in the same level realize safety equality, the safety management of key components of high and low voltage, and the triple measures of information encryption, data isolation and monitoring and intrusion ensure the safety of information input.
In the intelligent interaction of the cockpit, it uses 1 5G Ethernet, 2 Dragon Eagle 1, 3 wireless transmissions, 6 sound zones and 9 screens to achieve advanced hardware. In terms of software, the Flyme Auto For LEVC OS cockpit operating system has precise voice control, simple and smooth operation, and realizes a comprehensive translation of the operation habits from the mobile phone to the car machine.
The L380 also has its own language and ideas when it comes to design. It is said that its styling is inspired by the Airbus aircraft, breaking through the traditional MPV's big mouth shape and bullet shape, the interior sub-instrument panel design is inspired by yachts, the details are inspired by Chinese and Western aesthetic design, the design of the roof canopy is inspired by the courtyard patio, the front sound design incorporates Big Ben elements, and the air conditioning outlet design also combines the Ruyi shape.
LEVC has not only become the industry's first space-oriented pure electric architecture, but also enabled the L380 to lead a new category of space innovation, opening up a new track in the industry.