In the face of the gradual division of the cake, Toyota and Honda's executives couldn't hold back and endured the risk of being drowned by spittle, trying to compete with their own brands from the advantages and disadvantages of technology and quality. After a chaotic battle, the results of the semi-annual examination were finally released, and it was still the new energy vehicle companies that were the first to announce their results, once again covering up the limelight of fuel vehicles.
Needless to say, BYD sold 341658 vehicles in June, and a total of 1607145 vehicles from January to June.
From January to June, Hongmeng Zhixing sold a total of 194207 vehicles; The cumulative sales volume of Li Auto is 188981 vehicles; Aion's cumulative sales volume is 177366 units. The first echelon of these three companies, unlike other brands, has been relying on 200,000 units in the first six months.
Of course, there are subtle differences between the three. For example, Hongmeng Zhixing,Previously, when calculating monthly sales, it was a "separate action",Ask the world to ask the world,The wisdom world belongs to the wisdom world,If this is calculated,Although the sales volume of the Wenjie series is high,There will still be a small gap with the ideal,And after it comes down to Hongmeng Zhixing,It can be higher than the ideal - the sales competition,It seems that Huawei attaches great importance to this。
The ideal is a little helpless, and the MEGA launched on March 1 not only failed to bring a wave of beautiful sales data, but also led to frequent public opinion, and the pure electric plan was temporarily shelved; Fortunately, the L series is really fierce, helping the ideal monthly sales in June to reach 47,774 units, and the ideal has risen to a height again.
As for Aion, there has been a lot of news recently, and it cannot be ignored that Aion's online car-hailing label has been deeply imprinted in the hearts of consumers. Although the sales volume is high, it relies on online car-hailing to support a lot of volume, so the cumulative sales from January to June are beautiful but not worthy of applause and congratulations.
If you divide it according to the sales volume, Zeekr, Weilai, Leap, and Deep Blue are in the second echelon.
From January to June, the cumulative sales volume of ZEEKR was 87,870 units; NIO has sold a total of 87,426 vehicles; The cumulative sales volume of Leap is 86,696 units; The cumulative sales of dark blue are 83,858 units.
Of course, it is slightly unfair that Zeekrypton and Weilai, which take the high-end route, are divided into the second echelon by sales. What needs to be known is that the sales volume of ZEEKR in June was as high as 20,106 units, a year-on-year increase of 89%, a new high, and the support for this sales is inseparable from ZEEKR 001.
ZEEKR 001 sits firmly in Diaoyutai, ranking first in the list of medium and large pure electric cars, and has opened a big gap with Xiaomi SU7, which ranks second. For a pure electric vehicle model with a price of more than 260,000 yuan and an overall price of about 300,000 yuan, the strength of ZEEKR 001 should not be underestimated.
With the help of a unique brand service form, NIO has become an out-and-out new energy luxury brand, with an average monthly sales of more than 10,000 units, as high as 21,209 units in June, which is also a height that other new energy vehicle brands cannot reach for the time being.
Deep blue, zero run, touch consumers with low prices. In particular, Leap exceeded 20,000 units in June, with a cumulative sales volume of 86,696 units from January to June; The latest listed C16 is sold at 155,800 yuan, medium and large level body, 8295 chips, even if it is a low-end model, intelligent configuration is everything - "price butcher" zero run, sales and brand influence are rising day by day, and the performance in the second half of the year is worth looking forward to.
Volume price, volume technology, volume marketing, this year, "volume" has intensified, at the same time, some brands strive to be upstream, some brands are out of touch for a while, it is not surprising.
Xiaomi SU7, talking about the price of not rolling, is actually the most volume, with a starting price of 215,900 yuan, the order is not worried, the sales are not worried, the task is completed in advance, and the worry is how to speed up the delivery. The data shows that Xiaomi delivered more than 10,000 vehicles in June, and the cumulative delivery volume from January to June exceeded 25,704 vehicles.
Under the fight, Geely Galaxy, Lantu, and Zhiji can be said to be striving for the top. Among them, VOYAH sold 5,507 vehicles in June, and the cumulative sales from January to June were 30,376 units, an increase of 102% year-on-year.
Speaking of wisdom, it can be said that there are many ups and downs through hardships. Last year, Zhiji launched LS6, beating Xiaopeng G6 to stand out, but the car market after the Spring Festival this year is indeed "volume", and after some adjustments, L6 is long overdue, but it can be regarded as a surprise - more mature manufacturers, lower prices, and richer configurations, L6 is not inferior to Xiaomi SU7.
In June, Zhiji sold 6,015 vehicles, and did not announce the sales of a single model, but the L6 is estimated to account for more than half.
Compared with the previous ones, Nezha and Xiaopeng have mediocre voices. Nezha gained a lot of attention some time ago with Zhou Hongyi's "rubbing traffic" and Daniel Zhang's frequent appearances, but the sales volume was still not good, and it had to rely on a certain export volume to support; Xiaopeng is the lack of explosive models, sales in June exceeded 10,000 units, G6, G9 monthly sales are around 3000 units, X9, P7 are more than 1,000 units per month, and some analysts say that Xiaopeng is because of the focus on the distribution model, so that such sales can be achieved.
Sales are almost at the bottom, declining from the top position, and prices are also falling, I have to say that Xiaopeng's year is even more difficult.
In general, in the past half of the year, the brands that have given people a bright eye, I think they are Hongmeng Zhixing, Ideal, and Zeekr; The new cars of Leap and Zhiji also bring more suspense, and there may be a big breakthrough in the second half of the year; Xiaomi SU7, which is not worried about orders, everyone's attention is not in sales, but in quality. For these brands, which one are you more optimistic about, and which one do you like?