Wei Xiaoli BYD is not fragrant? BMW New Energy changed its price for volume, and the number of new cars dropped from 299,900 to 165,900

Zhiyi Automobile

2024-07-02 17:44

SIXGOD

At present, the original price of 299,900-339,900 yuan of BMW iX1, the price of Shanghai dealerships has dropped to 165,600-188,900 yuan, behind the price adjustment, reflecting BMW's urgent demand in sales, in the first five months of this year, BMW iX1 sold 391 units, 177 units, 308 units, 360 units, 685 units.

Fusing elements of the family's heritage with a modern electrification style, emphasizing the attributes of the electric car

In terms of appearance, the front face of the new car continues the brand's classic kidney grille, embedded with gradient diamond-shaped elements, and brings a good sense of refinement against the background of the chrome frame; The large-size LED light groups on both sides are smooth and sharp in shape, full of science and technology, giving the front face a strong visual impact; The stiffly shaped deflector groove underneath reinforces the car's sporty look.

Viewed from the side, the body gesture is compact and dynamic, creating a visual effect that is ready to go; The tail design has a clear sense of hierarchy and power, and the "J" taillights are cleverly integrated into the whole, which is very recognizable after being lit up at night, which not only maintains the family characteristics, but also conforms to the aesthetic trend of the electric era.

With a wheelbase of 2,802 mm, it is significantly ahead of rivals Mercedes-Benz GLA and Audi Q3

In terms of size, the length, width and height of the new car are 4616/1845/1641mm, and the wheelbase is 2802mm, as a compact SUV, this parameter is very good, and the length of the same level of competing Mercedes-Benz GLA and Audi Q3 is below 4500mm, and the wheelbase is only 2729mm and 2680mm respectively.

When a 186cm tall member sits in the second row of the BMW iX1, there is still more than two fists in front of the legs, which, combined with good leg support, ensures a comfortable ride.

The configuration is rudimentary, and only L1 level is supported

In terms of configuration, the new car is equipped with a 10.25-inch instrument cluster + 10.7-inch central control screen, built-in iDrive on-board system, the steering wheel is made of leather, and the whole system is equipped with L1 level assisted driving as standard, supporting front/rear parking radar, reversing image, automatic parking, hill assist, parallel assist, voice recognition control system and other basic functions, but like full-speed adaptive cruise, 360-degree panoramic image, fatigue driving reminder, HUD head-up display, original ETC, mobile phone wireless charging, etc.

The original price of 300,000 level models is so simple, it is indeed a big difference compared with domestic new energy; At the same time, as a "gasoline-to-electric" model, it is difficult to compete with a platform specially built for electrification in terms of three-electric system, which is the reason for its market attractiveness.

The power and range are not as good as the Mercedes-Benz EQA, the driving experience is excellent, and the NHV needs to be improved

In terms of power, the new car includes two layouts of single and dual motors, with the maximum power of the single-motor version of 150kW and the peak torque of 250Nm, and the maximum power and torque of the dual-motor version climbing to 230kW and 494Nm, with a pure electric range of 510km and 450km (CLTC) respectively, a 0-100 acceleration time of 5.7-8.6s, and a minimum power consumption of 14.2kWh/100km.

The pure electric SUV EQA currently on sale by Mercedes-Benz has a single-motor layout with a maximum power of only 140kW, but the peak torque is as high as 385N·m and the pure electric range is 619km.

The chassis of the new car is a MacPherson independent suspension at the front and a multi-link independent suspension at the rear, and the tuning focuses on sports performance, with strong integrity, clear road feeling, and agile throttle response, precise steering, and compact and direct handling when actually driving. The fly in the ointment is that the new car does not have an active noise reduction function, and the wind noise and tire noise are more obvious during driving, especially in high-speed sections.

Conclusion: Although the new car is slightly deficient in terms of configuration, it is fortunate that it can meet the basic needs, and the driving experience is excellent, and the price of more than 100,000 yuan is undoubtedly a big benefit for consumers who pursue luxury brands and cost performance.

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