Does the dissolution of GAC Fiat Chrysler cast a shadow over the future of the Jeep brand in the Chinese market? If you really think so, you're probably naïve. In the field of imported cars, Jeep can be said to have done very well, and with this car alone, Jeep's brand image and product premium have not been affected in the slightest. If you count the Grand Cherokee, which has huge discounts, Jeep still has a good sales market in the field of domestic imported SUVs.
It must be admitted that the profits of imported models sold in the Chinese market are even much higher than that of many domestic products. Taking the Wrangler as an example, in the U.S. market, the starting price of the Wrangler is only 26,900 US dollars, which is only 182,000 yuan at the current exchange rate. But in the domestic market, the price of the entry-level Wrangler is 489,900 yuan. Even if you include tariffs, shipping and other expenses, Jeep China still has relatively good profits.
On this basis, the domestic luxury car consumer market generally showed a growth trend, especially in the field of luxury SUVs, with domestic sales exceeding 8,000 units in August, which is enough to show the strong demand of domestic consumers for luxury SUVs. Based on this, Jeep will naturally not miss this "big cake", so Jeep may introduce its flagship SUV models in the Chinese market.
When it comes to Jeep products, I believe that most friends first think of the Wrangler, followed by the Cherokee. But in the U.S. market, the Jeep brand actually has a real flagship SUV product, and that is.
First of all, a brief introduction to the history of Wagner, as early as the 60s of the last century, the roads in the United States were not as smooth as they are now, so off-road vehicles have become the first choice for many American users.
The first generation of Jeep was born in 1963, equipped with automatic transmission, power steering, front wheel independent suspension, leather solid wood interior and other configurations, for the first time the concept of luxury off-road vehicles were conveyed to consumers at that time, when there was no concept of SUV models on the market, the emergence of the instant created the trend of segmentation of luxury cars at that time, and continued until 1991, is a well-deserved flagship model of the Jeep brand.
More than a decade after it went into production, in 1974, Jeep built on the basis of the Cherokee with a smaller size, similar configuration, lower price, and the same luxury configuration. In fact, at that time, the relationship between the Cherokee and was similar to that of the Land Cruiser and the Prado today. However, because the demand for off-road vehicles was not as strong as it is now, the launch of the Cherokee greatly affected sales. In 1991, the official retirement stage, the Cherokee replaced the Jeep brand as the flagship SUV of the Jeep brand.
In March 2021, after 30 years, Jeep was resurrected and returned to the market. At this point, it once again became the flagship SUV model of the Jeep brand, and at the same time launched a higher-level Grand model. From the perspective of positioning, in the North American market, Jeep's competitors are mainly high-end SUVs of brands such as Lexus, Mercedes-Benz, BMW, and Cadillac. In terms of selling price, the starting price of Jeep in the US market is US$68,000 (equivalent to 440,000 yuan), while the starting price of the higher-positioned Grand is US$87,800 (equivalent to 570,000 yuan). In addition to the differences in configuration, power, and interior luxury, the most notable feature of the two cars is that the Grand has a longer body size, a larger trunk window area behind the B-pillar, and a stronger sense of luxury for American SUVs.
Returning to the domestic market, if Jeep really introduces models, referring to the price in the United States, I am afraid that the price of imported models will be between 800,000 and 1 million. As a result, competitors are suddenly locked in Mercedes-Benz GLE, BMW X5, Cadillac Escalade, Lincoln Navigator and other models. For Chinese consumers, referring to the sales of the Escalade and Lincoln Navigator with a strong American style, the audience of these two American full-size SUVs is still relatively narrow, and they are very niche models in the luxury SUV market. Compared with the American bigwigs, domestic consumers currently prefer to choose German-style medium and large SUVs that are more inclined to road sports performance. In terms of power performance, considering the high consumption tax of large-displacement models, the 5.7LV8 and 6.4LV8 engines installed in the U.S. market should not be introduced in China, and the new car will most likely only be equipped with 3.0T power.
Final Thoughts
Overall, if the Jeep can be introduced to the domestic market, Chinese consumers will have a new model to choose from in the full-size SUV market. But for Jeep, the success of the Wrangler relies on its irreplaceable product features, but in the domestic million-sales high-end SUV market, the main consumer group is still firmly blocked by German brands, and from the sales of Escalade and Navigator, domestic consumers' demand for American full-size SUVs is still limited. So do you think this one is a good choice?
Does the dissolution of GAC Fiat Chrysler cast a shadow over the future of the Jeep brand in the Chinese market? If you really think so, you're probably naïve. In the field of imported cars, Jeep can be said to have done very well, and with this car alone, Jeep's brand image and product premium have not been affected in the slightest. If you count the Grand Cherokee, which has huge discounts, Jeep still has a good sales market in the field of domestic imported SUVs.
It must be admitted that the profits of imported models sold in the Chinese market are even much higher than that of many domestic products. Taking the Wrangler as an example, in the U.S. market, the starting price of the Wrangler is only 26,900 US dollars, which is only 182,000 yuan at the current exchange rate. But in the domestic market, the price of the entry-level Wrangler is 489,900 yuan. Even if you include tariffs, shipping and other expenses, Jeep China still has relatively good profits.
On this basis, the domestic luxury car consumer market generally showed a growth trend, especially in the field of luxury SUVs, with domestic sales exceeding 8,000 units in August, which is enough to show the strong demand of domestic consumers for luxury SUVs. Based on this, Jeep will naturally not miss this "big cake", so Jeep may introduce its flagship SUV models in the Chinese market.
When it comes to Jeep products, I believe that most friends first think of the Wrangler, followed by the Cherokee. But in the U.S. market, the Jeep brand actually has a real flagship SUV product, and that is.
First of all, a brief introduction to the history of Wagner, as early as the 60s of the last century, the roads in the United States were not as smooth as they are now, so off-road vehicles have become the first choice for many American users.
The first generation of Jeep was born in 1963, equipped with automatic transmission, power steering, front wheel independent suspension, leather solid wood interior and other configurations, for the first time the concept of luxury off-road vehicles were conveyed to consumers at that time, when there was no concept of SUV models on the market, the emergence of the instant created the trend of segmentation of luxury cars at that time, and continued until 1991, is a well-deserved flagship model of the Jeep brand.
More than a decade after it went into production, in 1974, Jeep built on the basis of the Cherokee with a smaller size, similar configuration, lower price, and the same luxury configuration. In fact, at that time, the relationship between the Cherokee and was similar to that of the Land Cruiser and the Prado today. However, because the demand for off-road vehicles was not as strong as it is now, the launch of the Cherokee greatly affected sales. In 1991, the official retirement stage, the Cherokee replaced the Jeep brand as the flagship SUV of the Jeep brand.
In March 2021, after 30 years, Jeep was resurrected and returned to the market. At this point, it once again became the flagship SUV model of the Jeep brand, and at the same time launched a higher-level Grand model. From the perspective of positioning, in the North American market, Jeep's competitors are mainly high-end SUVs of brands such as Lexus, Mercedes-Benz, BMW, and Cadillac. In terms of selling price, the starting price of Jeep in the US market is US$68,000 (equivalent to 440,000 yuan), while the starting price of the higher-positioned Grand is US$87,800 (equivalent to 570,000 yuan). In addition to the differences in configuration, power, and interior luxury, the most notable feature of the two cars is that the Grand has a longer body size, a larger trunk window area behind the B-pillar, and a stronger sense of luxury for American SUVs.
Returning to the domestic market, if Jeep really introduces models, referring to the price in the United States, I am afraid that the price of imported models will be between 800,000 and 1 million. As a result, competitors are suddenly locked in Mercedes-Benz GLE, BMW X5, Cadillac Escalade, Lincoln Navigator and other models. For Chinese consumers, referring to the sales of the Escalade and Lincoln Navigator with a strong American style, the audience of these two American full-size SUVs is still relatively narrow, and they are very niche models in the luxury SUV market. Compared with the American bigwigs, domestic consumers currently prefer to choose German-style medium and large SUVs that are more inclined to road sports performance. In terms of power performance, considering the high consumption tax of large-displacement models, the 5.7LV8 and 6.4LV8 engines installed in the U.S. market should not be introduced in China, and the new car will most likely only be equipped with 3.0T power.
Final Thoughts
Overall, if the Jeep does make its way to the domestic market, Chinese consumers will have a new model to choose from in the full-size SUV market. But for Jeep, the success of the Wrangler relies on its irreplaceable product characteristics, but in the domestic million-level high-end SUV market, the main consumer group is still firmly blocked by German brands, and from the sales of Escalade and Navigator, domestic consumers' demand for American full-size SUVs is still limited. So do you think this one has a future?
model
2024-2.0T 266HP guide price reference price
2024 Wrangler 2.0T 4-door version
499,900
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Prices start at > 499,900
Add 80,000 yuan to upgrade the next model and add 2 configurations
2024 Wrangler 2.0T Robin Hood Double Door Edition
529,900
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Prices start at 529,900 >
2024 Wrangler 2.0T Robin Hood Four-Door Edition
579,900
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Starting at 579,900 >
2022-2.0T 266HP guide price reference price
The 2022 Wrangler 2.0T Highlands Bahamas Beach Pink Special Edition has been discontinued and is on sale now
519,900
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2004 model year - Discontinued 2.5L 121HP Suggested price
Wrangler 2004 2.4
450,000
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2004 model year - Discontinued 4.0L 186HP Suggested price
Wrangler 2004 4.0
510,000
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2005 model year - Discontinued 4.0L 186HP Suggested price
Wrangler 2005 4.0
550,000
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Model 2006 - 2.4L 147HP Suggested price
牧马人2006款 2.4L
425,000
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Model 2006 - 4.0L 190HP Suggested Price
Wrangler 2006 4.0L
550,000
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Model 2008 - 3.8L 199 HP Suggested price
Wrangler 2008 3.8 Twin Door Edition
418,900
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Wrangler 2008 3.8 Four-door version
456,900
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2009 model - 3.8L 199 HP suggested price
2009 3.8 Robin Hood
478,900
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2009 3.8 Robin Hood
516,900
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2010 - 3.8L Suggested price
2010 Wrangler 2 Gates
418,900
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2010 Wrangler 4 doors
456,900
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2010 Wrangler (Robin Hood) two-door
478,900
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2010 Wrangler (Robin Hood) 4 doors
516,900
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Model 2011 - 3.8L 199 HP Suggested price
2011 Jeep Wrangler 70th Anniversary Limited Edition
ten thousand
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2011 Jeep Wrangler Twindoor
418,900
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2011 Jeep Wrangler 4-door version
456,900
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2011 Jeep Wrangler Twindoor
478,900
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2011 Jeep Wrangler 4-door version
516,900
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2012 model - 3.6L 284HP Suggested price
2012 Jeep Wrangler Twindoor
449,900
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2012 款吉普牧马人极地版
479,900
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2012 Jeep Wrangler 4-door version
489,900
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2012 Jeep Wrangler Twindoor
509,900
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2012 Jeep Wrangler 4-door version
549,900
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2013 - 3.0L 234HP Discontinued Price
2014 Wrangler 3.0L 4-door version
439,900
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2013 model year - 3.6L 284HP Suggested price
2013 Wrangler 3.6L Twin-Door Edition
429,900
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2013 Wrangler 3.6L 4-door version
469,900
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2013 Wrangler 3.6L Robin Hood Twin Door Edition
489,900
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2012 牧马人 3.6L 4门 Dream 10 典藏版
489,900
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2013 Wrangler 3.6L 4-Door Special Edition
519,900
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2013 Wrangler 3.6L Robin Hood 4-door version
539,900
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2013 Wrangler 3.6L Robin Hood 2-Door 10th Anniversary Edition
559,900
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2013 Wrangler 3.6L Robin Hood 4-Door 10th Anniversary Edition
599,900
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2013 - Discontinued diesel 2.8T 200HP guide price
2014 Wrangler 2.8TD 4-door version
429,900
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2014 model year - 3.6L 284HP Suggested price
2014 Wrangler 3.6L Dragon Classic
568,800
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2015 model - 3.0L 234HP Discontinued price
2015 Wrangler 3.0L Automatic 4-Door Comfort
459,500
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2015 Wrangler 3.0L 4-door version
459,900
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2015 model year - 3.6L 284HP Suggested price
2015 Wrangler 3.6L Automatic Double Door Comfort Edition
489,500
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2015 Wrangler 3.6L Twin-Door Edition
489,900
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2015 Wrangler 3.6L Automatic 4-Door Comfort Edition
539,500
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2015 Wrangler 3.6L 4-door version
539,900
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2015 model year - discontinued diesel 2.8T 200HP guide price
2015 Wrangler 2.8TD Automatic Four-Door Comfort Edition
429,500
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2015 Wrangler 2.8TD Four-Door Edition
429,900
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2016 model year - 3.0L 234HP Discontinued price
2016 Wrangler 75th Anniversary Edition
469,500
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2017 model year - 3.0L MSRP
2017 牧马人 3.0L 4 门舒适版 Mopar 限量版
699,900
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2017 牧马人 3.0L 双门舒适版 Mopar 限量版
729,900
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2017 牧马人 3.0L 4 门舒适版 Mopar 限量版
779,900
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2017 model year - 3.0L 234HP suggested price
2017 Wrangler 3.0L Automatic 4-Door Comfort
459,900
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2017 - 3.6L 284HP Discontinued Price
2017 Wrangler 3.6L Automatic Double Door Comfort Edition
489,900
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2017 Wrangler 3.6L Automatic 4-Door Comfort Edition
539,900
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2017 Wrangler 3.6L Automatic 10th Anniversary Limited Edition Recon
549,900
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2017 model year - discontinued diesel 2.8T 200HP guide price
2017 Wrangler 2.8TD Automatic Four-Door Comfort Edition
429,900
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2018 model - 2.0T 266HP suggested price
2018 Wrangler 2.0T Automatic Double Door Sahara Edition
429,900
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2018 Wrangler 2.0T Automatic Four-Door Sahara Edition
459,900
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2018 Wrangler 2.0T Automatic Double Door Robinhood Edition
489,900
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2018 Wrangler 2.0T Automatic Four-Door Robinhood Edition
539,900
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2019 model - 2.0T 266HP suggested price
2019 Wrangler 2.0T Automatic Two-Door Edition
429,900
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2019 Wrangler 2.0T Automatic Sahara Twin Door China VI
429,900
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2019 Wrangler 2.0T Automatic Sahara Four-Door Edition
459,900
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2019 Wrangler 2.0T Automatic Sahara 4-Door Edition China VI
459,900
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2019 Wrangler 2.0T Automatic 4-Door Sahara Dazzling Edition
462,900
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2019 Wrangler 2.0T Automatic 4-Door Sahara Xuanding Edition China VI
462,900
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2019 Wrangler 2.0T Automatic Four-Door Electric Convertible
479,900
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2019 Wrangler 2.0T Automatic Four-Door Electric Sahara Convertible Edition China VI
479,900
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2019 Wrangler 2.0T Automatic Robin Hood Twin Door Edition
489,900
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2019 Wrangler 2.0T Automatic Robin Hood Double Door Edition China VI
489,900
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2019 Wrangler 2.0T Automatic Robin Hood Four-Door Edition
539,900
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2019 Wrangler 2.0T Automatic Robin Hood Four-Door Edition China VI
539,900
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2020 - 2.0T 266HP MSRP
2020 Wrangler 2.0T Automatic Four-Door Jungle Hero Limited Edition
559,900
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2021 model year - 2.0T 266HP MSRP
2021 Wrangler 2.0T Automatic Twinhatch
459,900
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2021 Wrangler 2.0T Automatic Four-Door Edition
469,900
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2021 Wrangler 2.0T Automatic 80th Anniversary Edition
489,900
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2021 Wrangler 2.0T Automatic Twinhatch
519,900
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2021 Wrangler 2.0T Automatic Four-Door Edition
529,900
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2022 model year - discontinued 2.0T 266HP guide price
2022 Wrangler 2.0T Aurora Green Special Edition
494,900
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2022 Wrangler 2.0T Four-Door Edition
499,900
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2022 Wrangler 2.0T Highland Jungle Green Limited Edition
504,900
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