Family, do you remember when we bought our first TV? At that time, it was a great sight to have a TV at home! But now? How do you feel like the TV is almost finished? Today, let's talk about how this TV set changed from a "baby bump" to a "chicken rib".
Memory Killing: In Those Years, the "Artifact" in Our Eyes
Looking back at the 80s, it was great who could have a black and white TV. The neighbors squeezed into that house for nothing, just to see the freshness, which was even more lively than the New Year! Later, in the 90s, color TVs slowly became popular, and it felt like young people buying new mobile phones now, which is called a Meizizi!
I remember that at that time, after dinner, the happiest thing for the whole family was to watch a show around the TV. The grandparents sat in the middle, and the parents were on both sides, and the family was happy. If you catch up with the Spring Festival Gala, it will be the whole village together, and the neighborhood will be crowded with people with TVs, which is very lively!
But how many years have it been, how do you feel that the TV has become a "chicken rib"? The boss of TCL once said: "The more than 300 million people in the United States can sell more than 40 million TVs a year, but our more than 1.4 billion people have less than 40 million TVs a year." The meaning of this is that everyone understands that the TV is becoming less and less watched.
Here are a few reasons for this, let's take a look:
1. Mobile phones have become "treasure chests", and TVs have become "antiques"
Who doesn't have a smartphone now? Not to mention young people, even us old people have been "fooled" to use. How powerful do you say this phone is, and you want to watch a TV series? Click on iQiyi. Want to hear the news? Open the News app. Want to chat with an old friend? As soon as the WeChat video is opened, it is more convenient than face-to-face. In this comparison, does the TV look a little "stupid"?
2。 TV shows are boring, and the operation is troublesome
Let's talk about the TV shows. The current programs are either too educational, and the preaching is too big; Either it's copy and paste, and it looks like it's all a few routines. Even the positive energy shows feel tired of watching too much.
3。 Charging chaos, watching TV has to "bleed"
The most unbearable thing is the charging problem. What a VIP member, what a value-added service, the name is called a fancy. If you don't charge up, you won't be able to watch the shows you want to watch. I finally recharged the money, and I had to be bombarded with advertisements to watch a show, and I was annoyed to death.
When it comes to the roots, there are too many problems in the TV industry right now
First of all, the content of the program should be more diversified, and more meaningful and interesting programs should be produced. Fees should be reasonable. Now this charging method is simply "grabbing money"! Can you learn the previous cable TV, pay the fee once, and see it all year round? If you have to charge membership fees, you have to be clear, don't engage in those bells and whistles.
Work on the content. Instead of blindly imitating online content, it is better to take advantage of the big TV screen and produce some high-quality programs that are suitable for the whole family to watch together. For example, you can develop more in-depth documentaries, educational popular science programs, or topical programs that can provoke thought.
Second, we need to make a fuss about user experience. Can we develop some smarter, more user-friendly operating systems? For example, use voice control to replace the cumbersome remote control operation, or develop some interactive functions with mobile phones to make TVs more "smart".
Finally, TV manufacturers can also consider working with Internet companies to develop some cross-platform applications. For example, users can browse short videos directly on their TV, or seamlessly stream their favorite content from their phones to their TV. In this way, it can not only meet the diverse needs of users, but also make full use of the advantages of large TV screens.
In the face of such a predicament, where should the TV industry go from here?
Looking back on the development process of TV, from the "new favorite" of the year to the "marginalization" of today, it has to be said that it is a microcosm of the times. However, I feel that the story of the TV set is not over yet. Perhaps, the TV of the future is no longer just a playback device, but the center of home entertainment, a link to the family. It may become smarter, more interactive, and become the "brain" of the smart home.
In any case, as long as the TV industry can keep pace with the times and truly think from the perspective of users, I believe that this former "king of the living room" will definitely be able to rejuvenate itself.
So, what do you think about the future of television? Welcome to leave a message in the comment area, and friends who like it can like and collect it!