The integration model is a business strategy that optimizes the allocation of resources and maximizes value by integrating existing resources, including technology, market, capital, etc. At the heart of the integration model is the ability to effectively organize and coordinate scattered resources to achieve greater power than individual resources.
In the case of Ji Qi and his Hanting Hotel, he has successfully integrated the experience and resources of Ctrip and Homeinns to form a strong hotel management network. His success lies in the following key points:
Resource sharing: Through the Hanting brand and membership system, Jiqi can share resources (such as brand influence and membership base) with partner hotels, so as to bring more customers and business to partner hotels.
Efficiency improvement: By integrating Homeinns' hotel management and operation experience, Jiqi provides a set of efficient operation and management systems for partner hotels, so that the hotels can be put into operation faster and improve the overall operational efficiency.
Scale effect: Through the integration of a large number of hotel resources, Jiqi can achieve scale effect, that is, through the operation of a large number of hotels, the cost of independent hotels is reduced, and the overall profitability is improved.
Brand value: Through the Hanting brand, Jiqi provides brand endorsement for the cooperative hotels, so that the cooperative hotels can gain more market recognition and consumer trust with the help of the brand value of Hanting.
The key to the success of the integration model lies in the optimal allocation of resources and the effective operation of the system. Integration without system support is often ineffective and may even result in wasted resources and diminished value. Therefore, the integration model requires entrepreneurs to have a deep understanding of the market and resources, as well as strong organizational coordination and operational capabilities.
In summary, the integration model is an efficient business strategy that maximizes value through resource integration. However, this model requires the entrepreneur to have systematic support and a deep understanding of the market and resources to be successfully implemented.