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Review of cross-border e-commerce dynamics in June: Temu has become a "super-large platform" in the EU

author:Web Scripture Digest

In June 2024, what will happen in the field of cross-border e-commerce? The following is the "Belt and Road Top 10 Influential Social Think Tank" and "China Cross-border E-commerce 50 Forum" Deputy Secretary-General Unit - Net Economic Society, whose cross-border e-commerce platform brings you the latest developments of various e-commerce platforms, sellers and service providers in the field of cross-border e-commerce in May.

Review of cross-border e-commerce dynamics in June: Temu has become a "super-large platform" in the EU

【Quick Facts】

1. Temu has become a "super-large platform" in the EU

2. SHEIN's semi-managed model was officially launched

3. The subsidiary of PingPong, a "unicorn" in Hangzhou, received a huge fine

4. "Xinghui Shares" won the first instance and rejected the claim of 26.8 million

5. Nine departments including the Ministry of Commerce issued opinions on the construction of overseas warehouses

6. ByteDance will lay off about 450 employees in the Indonesian e-commerce sector

7. FedEx is considering divesting its freight business

8. Amazon will launch a "low-cost store"

Review of cross-border e-commerce dynamics in June: Temu has become a "super-large platform" in the EU

1. Domestic platform dynamics

Temu is recognized by the European Union as a very large online platform

On June 3, the European Commission recently revealed that Temu, a cross-border e-commerce platform under Pinduoduo, must comply with stricter online content rules to comply with the relevant provisions of the Digital Services Act (hereinafter referred to as DSA) because the number of users exceeds the key criteria and meets the definition of a super-large online platform with more than 45 million users (hereinafter referred to as VLOP).

TikTok Shop cross-border e-commerce released a special policy of "100 million yuan club".

On June 3, TikTok Shop cross-border e-commerce released a special policy of "100 million yuan club", which helps more and more cross-border self-operators achieve a breakthrough in GMV of 100 million US dollars in the United States as soon as possible by providing a series of special incentives and resource support.

TikTok suspends e-commerce business in Europe

On June 5, it was reported that TikTok had shelved its plans to launch a fast-growing e-commerce business in key European markets and instead focused on growth in the U.S. market. ByteDance has postponed plans to launch its TikTok Shop e-commerce business in Spain, Germany, Italy, France, Ireland, Mexico and Brazil.

Temu is officially launched in Brazil

On June 11, Temu went live in Brazil, offering consumers up to 90% discounts on shopping prices and free door-to-door shipping. To celebrate its official launch in Brazil, Temu is also giving out three different coupons: a 9% discount on purchases of R$175, a 14% discount on purchases of R$250 and a 13% discount on purchases of R$400.

TikTok has launched a new SOP operation mode

On June 12, TikTok TikTok Shop launched a copy-and-paste business model to achieve a standardized operating process (SOP), which is based on the brand, supply chain and user needs, and selects the appropriate platform layout, not only focusing on sales, but also considering the high customer unit price market.

Shein and Temu's purchase tax in South Africa will be significantly higher

On June 12, the South African government introduced new rules. From July 1, 2024, foreign e-commerce clothing retailers such as Shein and Temu will be subject to 45% import duties and 15% VAT. Previously, under the so-called "de minimum" rules, South African Shein and Temu clothing buyers could smoothly pass packages with a value of less than R500 through customs by paying only 20% import duty and 0% VAT.

DHgate is expected to assess the logistics performance of merchants from July

On June 13, Dunhuang announced that the platform is expected to start assessing the logistics performance behavior of merchants in July, governing abnormal performance behaviors, ensuring the service quality of merchants, and making every effort to improve customer satisfaction.

ByteDance will lay off about 450 employees in Indonesia's e-commerce division

On June 14, it was reported that ByteDance would lay off about 450 employees in Indonesia's e-commerce division, the first and largest round of layoffs since TikTok Shop's merger with local rival Tokopedia. According to people familiar with the matter, the layoffs will begin as soon as this month, accounting for about 9% of the department's total workforce. The final number of layoffs is still under discussion and is subject to change. ByteDance declined to comment on the matter.

TikTok signed a memorandum of understanding with the Ministry of Commerce of Thailand

On June 14, Thailand's Ministry of Commerce signed a memorandum of understanding (MOU) with TikTok to promote the development of Thai SMEs in the e-commerce market. Under the MoU, the Ministry of Business Development and TikTok will work together to provide Thai SMEs with opportunities to expand their online sales channels and reach global customers.

TikTok Shop东南亚跨境降低入驻门槛

On June 17, TikTok Shop Southeast Asia released the latest investment promotion policy across borders: the business license of the enterprise is open to merchants with no e-commerce experience; The business license of self-employed individuals is open to cross-border and domestic e-commerce platform experience. Previously, TikTok Shop had a high cross-border threshold in Southeast Asia, requiring merchants to have a business license, and the licensed legal person needed to have operational experience in a third-party e-commerce platform.

Cainiao Container Shipping USA Line launched the "5-day delivery" service

On June 17, rookie data showed that in May this year, the package volume of Cainiao Container Transport's U.S. special line increased by more than 70% compared with the same period last year. During the 618 period, Cainiao Container announced a major upgrade to its US special line and launched the "5-day delivery" service. According to the terms of service, if the consolidated package fails to be delivered to the consumer within the promised 5 working days, Cainiao can pay a maximum of 50 yuan to the consumer's account for the shipping red envelope.

JD International's 618 and more than 400 brands increased by more than 3 times year-on-year

On June 19th, Jingdong 618 battle report showed that the convenient cross-border shopping experience stimulates the energy of consumption return, and the turnover of more than 400 brands of Jingdong International increased by more than 3 times year-on-year, infant milk powder, beauty and skin care gift boxes, 3C, tablet computers, and brandy are the most concerned imported products of Jingdong 618 this year, and the number of product orders from the United States, Japan, Australia, France, and New Zealand ranks among the top five.

Temu tops the Middle East App download list

On June 21, Pinduoduo's overseas version of Temu topped the App Store download list in the Middle East in May, beating the video editing app CapCut to become the region's non-game app download champion, with a total of more than 2.54 million downloads in the Middle East in May. The latter, on the other hand, continued to top the Google Play app download chart, with more than 1.61 million downloads on a single platform in May.

AliExpress has partnered with Brazilian retail giant Magalu

On June 25, AliExpress, AliExpress, a cross-border platform under Alibaba, reached a partnership with Magazine Luiza (also known as Magalu), the third-largest retailer in Brazil by sales. Under the agreement announced on June 24, AliExpress will become a third-party seller of Magalu.

Temu's Australian customer base outpaces local retailers

On June 25, it was reported that Temu's online customer base in Australia grew significantly in May, outpacing local retailers such as Coles, Flybuys and Bunnings. Nearly 21.1 million Australians aged 14 and over visited a retail website or app in May, according to Ipsos iris.

DHgate prohibits the registration of seller accounts through the coding platform

On June 28, DHgate announced that the platform has long been strictly cracking down on the use of seller information registered through the coding platform, and will strengthen the identification and crackdown on such accounts registered with false information in the near future.

Second, foreign platform dynamics

Amazon's Kindle Chinese e-book store will be suspended

On June 3, Amazon's latest official announcement said that the Kindle China e-book store will stop cloud download services on June 30, 2024. This means that undownloaded eBooks will not be available for download and reading, and customer service will be discontinued. To help users process personal data, Amazon recommends that users download purchased eBooks to their Kindle readers and Kindle apps in a timely manner, and to keep their Amazon account logged in so that they can continue reading after the service is discontinued.

Shopee Indonesia's Q1 beauty sales reached IDR 8.2 trillion

On June 4, the first quarter of 2024, sales in the beauty care sector increased to IDR 8.9 trillion, an increase of 42 percent compared to the first quarter of 2023. Among them, beauty sales on Shopee reached IDR 8.2 trillion, up 60 percent year-on-year. In comparison, Tokopedia's sales were IDR 681 billion, down 23 percent year-on-year, with market share falling from 14.1 percent to 7.7 percent, while Shopee's market share rose from 84.6 percent to 92 percent.

Ozon opens a center in the Far East worth 8.5 billion rubles

On June 6, 2024, Ozon opened a center in the Far East worth 85 billion rubles. The Far East and Arctic Development Corporation signed a cooperation agreement with Ozon Corporation for the implementation of an investment project for the construction of a logistics complex in Primorsky Krai. The total investment of Ozon is 8.5 billion rubles, Ozon plans to invest and support 3 billion rubles of its own funds for technical support of the complex, and the developer's investment in the construction will amount to 5.5 billion rubles.

Amazon will shut down the External Listing Service API

On June 6, Amazon is shutting down the Alexa API that supports external vendors to provide listing services, which is expected to take effect on July 1, 2024. This means that users will not be able to connect with Alexa using external shopping and listing apps, and will only be able to use Alexa's internal listing feature.

Amazon intends to acquire Mx Player, an Indian streaming service

On June 7, Amazon, a world-renowned e-commerce platform, announced the acquisition of Indian streaming service Mx Player, and the deal was concluded on Wednesday night. The agreement values MX Player, a video player app that offers streaming services and has a user base and content resources, at less than $100 million. The acquisition will allow Amazon to expand its presence in the Indian market and enhance the user experience.

Coupang and YouTube launched a shopping affiliate program in South Korea

On June 7, YouTube announced a partnership with South Korean e-commerce giant Coupang to help its creators earn more through the shopping feature. YouTube has launched a shopping affiliate program for eligible South Korean creators, allowing them to "tag" items in video clips and live streams for viewers to purchase directly from their video content.

Shopee supports self-delivery sellers to use the first kilometer forecast function

On June 7, in order to better help sellers improve the delivery timeliness, the platform has supported self-delivery sellers (using cargo pulling or self-delivery) to use the first-mile function to forecast shipments and update the order status from June 4, 2024. After the seller operates the order forecast, print the batch number in advance, and hand it to the warehouse staff for scanning after it is delivered to the Shopee transfer warehouse, and the order status can be updated to [Shipping].

eBay will stop accepting American Express payments on August 17

On June 11, eBay issued an official statement saying that eBay decided to stop accepting credit card transactions from American Express as of August 17 because the fees charged by American Express for credit card transactions are unacceptably high. Payment processing costs should have fallen due to technological advancements, investment in fraud capabilities, and customer protection for merchants like eBay, but credit card transaction fees continue unabated due to a lack of meaningful competition.

The number of Chinese sellers on Ozon exceeded 100,000

On June 11, the relevant person in charge of the Russian e-commerce giant Ozon revealed in an interview that by the end of 2023, the number of sellers on the Ozon platform has reached about 500,000, of which more than 100,000 are Chinese sellers, accounting for at least 20%. In addition, the person in charge also pointed out that most of the more than 100,000 Chinese sellers mainly sell electronic products such as mobile phones, computers and video cards.

MEIKEDUO MEXICO HOT SALE SALES EXCEEDED 670 MILLION US DOLLARS

On June 11, the HOT SALE promotion in Mexico came to an end, and the data showed that the sales volume of all categories showed significant growth, especially the outstanding performance of cross-border sellers. According to Meikeduo, on the first day of the promotion, the sales volume of Meikeduo's Mexico site increased by 44% year-on-year; During the sale, sellers generated $670 million in sales.

Wildberries launches express delivery service

On June 13, the Wildberries app launched a new courier feature in Moscow, offering ultra-fast delivery. Operated by Darkstore at Home, this feature ensures that orders are collected and packed within 5-7 minutes of receipt and delivered to customers within 1-4 hours.

New warehouses in Africa will be opened in both African countries

On June 14, Jumia officially announced that it will open two new integrated warehousing facilities in Nigeria and Morocco, aiming to enhance its logistics capabilities and bring consumers a more efficient shopping experience. The two new warehouses will be located in Lagos, Nigeria, and Casablanca, Morocco, covering an area of 30,000 square meters and 5,000 square meters, respectively.

eBay: Sales increased by 400% during the European Cup

On June 14, in the past month, the number of star card impressions of cards related to European football matches on the eBay platform has grown rapidly, and the number of card impressions published by Chinese sellers has reached millions of times, achieving double-digit rapid growth. At the same time, sales also posted strong double-digit growth.

Coupang was fined $102 million

On June 17, South Korean e-commerce giant Coupang was reportedly fined 140 billion won ($102 million) by the Fair Trade Commission (FTC) for using unfair search algorithms and uploading fake product reviews.

Meta联手Shopee在泰国推出Messenger购物功能

On June 17, according to foreign media reports, Meta recently announced the launch of a shopping function on its messaging app Messenger and cooperated with Shopee to help Shopee sellers achieve multi-platform sales. Meta chose Thailand as the first place to launch its Messenger shopping feature.

eBay has added a new Venmo payment option

On June 18, eBay announced that it would add Venmo as a payment option to its platform this week, aiming to expand payment options to meet the preferences of Gen Z and millennial shoppers. eBay users in the U.S. will be able to use Venmo payments on eBay.com and eBay apps to complete transactions with Venmo balances, linked bank accounts, debit or credit cards.

Walmart launches self-service insights tool

On June 18, Walmart Data Ventures released a beta version of the "Digital Landscape" self-service insight solution on its Luminate platform. The tool allows vendors to track online shopper behavior before making a purchase, including search activity on Walmart websites, apps, and search engines and social platforms.

Lazada launches five innovative tools to empower sellers and shoppers

On June 19, Lazada launched five innovative tools designed to help sellers increase sales and shoppers save more. These tools include Lazada promotional tools, LazCoins discounts, Lazada special free shipping programs, Lazada sponsorship solutions, and Lazada event participation.

eBay takes action to crack down on illegal purchasing practices

On June 21, eBay recently announced that it will no longer support third-party intermediary carriers Bluecare Express and Aquiline, requiring sellers to provide tracking numbers provided by actual carriers, aiming to crack down on long-standing purchasing violations.

Amazon will invest 10 billion euros in Germany to expand logistics infrastructure

On June 21, Amazon announced plans to invest 10 billion euros in Germany to expand its logistics network and cloud infrastructure across the country. This year, Amazon will create 4,000 new jobs in three distribution centers: one in North Rhine-Westphalia, which will open in late summer 2024; one in Thuringia and opening in May 2024; One is located in Großenkneten, Lower Saxony, which opened in August 2023.

Wildberries opens its first order pick-up point in the Kuril Islands

On June 25, online retail giant Wildberries opened its first order pick-up point (PVZ) in YuzhnoKurilsk (Kunashir Island) in the Kuril Islands, providing convenient online shopping services for local residents, which has been in operation for a month and has successfully delivered thousands of orders from mainland China to buyers.

Amazon Prime Day 2024 is finalized

On June 26, Amazon announced that the 10th Amazon Prime Day will be held globally on July 16-17. This year's Prime Day will cover Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, UAE, USA and UK.

Ozon cross-border stores will restrict the sale of products such as electronics

On June 26, Ozon will impose sales restrictions on electronic products, automobiles, motorcycles, and DIY tools for sellers in China. Considering the impact that sales restrictions may have on sellers' businesses, Ozon advises domestic sellers to focus on other categories: fashion, home, children, and pets are currently unrestricted, and encourage sellers to expand their business in these areas.

Amazon's market capitalization exceeded $2 trillion for the first time

At the close of the U.S. stock market on June 26, Amazon's stock price rose 3.9%. Since the beginning of this year, the company's stock price has risen by more than 26%. Amazon.com's market capitalization topped $2 trillion for the first time on Wednesday, becoming the fifth U.S. company to exceed $2 trillion in market capitalization.

Shopee Mexico launched the "Consolidated Payments" feature

On June 27, Shopee Mexico will launch an innovative "Consolidated Payment" feature on July 3, 2024, aiming to improve the shopping experience of buyers and help sellers increase their orders. This feature allows buyers to combine orders from multiple stores into one payment when placing an order, and as long as the total amount of the order reaches the platform's free shipping threshold, the customer can enjoy free shipping.

Amazon will launch a "low-cost store"

On June 27, it was reported that Amazon plans to launch a new section on its website dedicated to low-cost fashion and lifestyle items, allowing Chinese sellers to ship directly to American consumers. An informed seller said that judging from the limited information disclosed by the official at present, it is similar to the "full custody" model that is prevalent in the current industry, focusing on white label, low price, and cross-border small package direct delivery. The store was announced Wednesday at an invite-only conference for Chinese sellers.

Matches was permanently closed on June 30

On June 30, Matches, a well-known British luxury e-commerce company, officially closed and offered consumers an additional 20% discount, including Prada, Moncler, The Row and other brands. The closure of the e-commerce market further highlights the enormous challenges facing the current luxury e-commerce market.

3. Cross-border seller dynamics

SHEIN will launch a second-hand resale platform in Europe and the United Kingdom

On June 4, SHEIN said its second-hand resale platform will be launched in Europe and the United Kingdom, through which consumers can buy and sell the fast-fashion retailer's second-hand products online. The platform was launched in the United States about two years ago and will currently be launched in France, followed by the United Kingdom and Germany.

SHEIN's semi-managed model was officially launched

On June 3, cross-border e-commerce SHEIN officially launched the "semi-custodial" model, which has received wide attention from the industry because of its current zero cost and easy to use. Only one month after the news first came out, more than 20,000 e-commerce sellers have actively paid attention to the progress of the launch of SHEIN's "semi-custodial" model, which has aroused heated discussions in the industry and sellers are looking forward to entering and opening stores as soon as possible. It is expected that this will trigger a new round of domestic sellers going overseas.

"Xinghui Shares" won the first instance and the court rejected the 26.8 million claim

On June 5, recently, Shenzhen listed company Xinghui Precision Manufacturing Co., Ltd. (hereinafter referred to as Xinghui shares) announced that it had received the "Civil Judgment" issued by the People's Court of Longhua District, Shenzhen, Guangdong Province, which showed that Xinghui shares and its subsidiary Zebao Technology won a preliminary victory in a contract dispute case with the plaintiff Sun Caijin and other 6 people.

Meikeduo introduces robots in distribution centers

On June 6, a few days ago, the Latin American e-commerce platform Mercado Libre announced that it will introduce robots in its second-largest distribution center in Brazil to speed up the product picking process. Meikeduo has invested in robots at its SP04 distribution center in Kahamar, which processes about 500,000 orders per day, or 347 orders per minute.

Lege shares: plans to invest about 550 million yuan to build overseas warehouses in the United States

On June 18, Lege Co., Ltd. announced that in order to further enhance the company's competitiveness and accelerate the development of the company's public overseas warehouse business, Ellabell Bryan Lecangs LLC, a wholly-owned subsidiary of the company, intends to sign a construction contract with Clayco, Inc. for the "Ellabell Overseas Warehouse Project in Georgia, USA", with a total construction price of 78 million US dollars (equivalent to about 550 million yuan).

SHEIN landed in the Korean market

On June 21, online fashion retailer SHEIN announced its official entry into the Korean market, and the official website of SHEIN Korea was officially launched at the end of April. SHEIN hired actor Kim Yu-jung as the global spokesperson of its brand Dazy, and recently released the Dazy spring/summer series curated by Kim Yu-jung. The head of marketing of SHEIN Korea said that he is looking forward to promoting Korean fashion style to the world through the cooperation between Dazy and Kim Yuzhen.

Meikeduo Mexico reduced sales commissions

On June 21, Mercado Libre Mexico officially launched Classic Listing, which supports sellers to choose to sell with a lower sales commission model to further improve the price competitiveness of goods and reduce operating costs. There is no monthly fee and deposit to open a store in Meikeduo, and only after the seller issues an order, Meikeduo will charge a certain sales commission in proportion to the category of goods sold by the seller.

Fourth, the dynamics of cross-border e-commerce service providers

(1) Cross-border logistics

Cainiao and AliExpress announced that more than 30 preferred warehouses can be shipped directly to South Korea

On June 7, in order to prepare for the 618 promotion in South Korea, Cainiao and AliExpress announced that more than 30 preferred warehouses in Hangzhou, Huizhou, and Dongguan can be sent directly to South Korea. As a result, AliExpress hosting merchants who are stocking goods in East China and South China can also easily deliver goods and seize the opportunity of overseas promotion in the Korean market.

FedEx will lay off 2,000 jobs in Europe

On June 13, FedEx announced a plan to lay off employees in Europe, which is expected to take place within 18 months. The planned layoffs will affect between 1,700 and 2,000 employees in Europe, in back-office and commercial functions. FedEx expects the program to save the company between $125 million and $175 million annually starting in fiscal 2027.

Cainiao plans to open seven cross-border merchant centers

On June 25, Cainiao announced that it plans to land seven cross-border business centers throughout the year, radiating 20 industrial belts across the country, and the first stop will be settled in Yiwu. According to the cross-border e-commerce station of the network economic society, by strengthening the construction of local service teams and tailoring cost-effective international express solutions for small and medium-sized overseas merchants, it can save up to 5-10% of logistics costs.

FedEx is considering divesting its freight business

On June 28, FedEx considered divesting its freight business. "FedEx management and the Board of Directors are evaluating the role of FedEx Freight's business in the structure of the company's portfolio and potential measures to further unlock sustainable shareholder value." During the earnings call, FedEx President and CEO Raj Subramaniam declined to provide more details on the assessment of the division, saying the process was "well underway."

(2) Cross-border payment

PingPong's payment company was fined 44.21 million yuan

On June 5, the People's Bank of China recently announced a fine of 10 million yuan: Zhejiang Aerospace Electronic Information Industry Co., Ltd. was warned and confiscated 15.9631 million yuan of illegal income and fined 28.2531 million yuan for 8 illegal acts, with a total fine of about 44.2163 million yuan.

PingPong Launches New Multi-Currency Receiving Account

On 6 June, PingPong joined hands with DBS Bank to launch a new multi-currency collection account, which has the following four major collection advantages: overseas accounts, more flexible currency conversion; The account name directly displays the company name without any prefix, which enhances the trust of customers; Support 9 currencies, including USD, CNH, AUD, CAD, HKD, EUR, GBP, JPY and SGD; Receiving money in Asia is more convenient.

Lianlian Digital obtained the EMI license in Luxembourg

On June 14, the layout of Lianlian license plate went to the next city. On May 27, Lianlian Digital announced that it had obtained an EMI (i.e. electronic money institution) license issued by the Luxembourg Financial Industry Supervision Commission. With the EMI license, LianLian Digital can carry out more types of business activities in the entire European market.

Eurotax Pass 618 transfer agent increased by 958% Total revenue increased by 451%

On June 19, the 618 promotion report of Eurotax Pass was announced: the sub-agency increased by 958%, and the total revenue increased by 451%. According to the cross-border e-commerce station of the Net Economic Society, the compliance service of Eurotax Group has been the champion of the cross-border industry, the first in the compliance market share of Oushuitong, the first in the market share of Maidtong's intellectual property services, and the first in the market share of small trade going overseas in the overseas industrial and commercial market.

PayPal hired Walmart executives as its chief technology officer

On June 21, PayPal announced that it had hired Srini Venkatesan, one of Walmart's top technology executives, as its new chief technology officer, responsible for advancing the company's work in the field of artificial intelligence. Venkatesan will oversee the payments giant's technology, including artificial intelligence and machine learning, information security, and product engineering.

(3) Other service providers

Shopify will account for 26% of the global independent station market by 2024

On June 6, globally, as of 2024, Shopify has a 26% market share in the independent station segment. In the United States, Shopify's market share is even more prominent, reaching 29%. It is always said that cross-border sellers in Europe and the United States prefer Shopify, because Shopify's audience and brand influence in the region are huge, and consumers are more accustomed to shopping on Shopify's independent station. In other areas, Shopify also has a lot of room for imagination.

Shopify launches free DHL temporary pickup

On June 18, Shopify said that at present, merchants can arrange DHL Express temporary pickup service for free through Markets Pro. Merchants should follow the same process as when scheduling a DHL Express pickup for Markets Pro as they do when shipping from Shopify. In addition, merchants also have the option to merge Markets Pro with non-Markets Pro packages into a single DHL Express pickup request.

Shopify and Target have teamed up to expand the third-party seller market

On June 25, according to foreign media reports, the American retail giant Target announced a partnership with Shopify to allow Shopify sellers to sell products through its third-party platform Target Plus. Shopify sellers in the United States can apply to sell online on Target Plus through the Marketplace Connect app.

Fifth, local dynamics

Thailand will levy 7% VAT on certain cross-border imports

On June 4, a few days ago, Thailand's Deputy Minister of Finance Julapun Amornvivat revealed that the Thai Ministry of Finance is ready to impose a 7% value-added tax (VAT) on cross-border imports priced below 1,500 baht (about 40.6 US dollars), and the relevant bill will be submitted to the cabinet for review and approval next week.

Vietnam plans to strengthen e-commerce tax collection and management

On June 5, a few days ago, Deputy Minister of Finance Nguyen Duc Chi made it clear at a government press conference that live streaming sellers also need to pay taxes in accordance with the law. Nguyen Duc Chi said that live streaming, as an economic activity that can bring high profits, should be subject to the same strict tax laws as other e-commerce platform transactions.

Brazil's Chamber of Deputies approves a cross-border tax bill

On June 7, Brazil's Chamber of Deputies approved a proposal to impose a 20% tariff on purchases of goods under $50 on overseas platforms such as Shopee and AliExpress. Brazil's Chamber of Deputies voted to scrap the current tax exemption policy for overseas packages worth less than $50 and instead implement a 20% import tariff.

The global e-commerce market is expected to reach $7 trillion in retail sales by 2028

On June 7, Forrester, an international authoritative research institution, released a new forecast data, which shows that by 2028, global online retail sales are expected to reach a staggering $6.8 trillion, compared with $4.4 trillion in 2023, a growth rate of 54%, with an average annual compound growth rate of 8.9%.

In Q1 2024, the sales volume of the French e-commerce market increased by 7.5% year-on-year

On June 11, according to foreign media reports, in the first quarter of 2024, the sales of the French e-commerce market increased by 7.5% year-on-year to 42.2 billion euros. It is understood that Fevad, the French e-commerce sales federation, released the latest data on the French e-commerce industry. According to the data, the volume of e-commerce transactions in France in the first quarter was 605 million, compared with 578 million in the first quarter of 2023, a year-on-year increase of 4.7%.

9 departments including the Ministry of Commerce: issued the "Opinions on Expanding Cross-border E-commerce Exports and Promoting the Construction of Overseas Warehouses"

On June 12, the Ministry of Commerce and other 9 departments issued the "Opinions on Expanding Cross-border E-commerce Exports and Promoting the Construction of Overseas Warehouses". The "Opinions" include five parts: actively cultivating cross-border e-commerce business entities, increasing financial support, strengthening the construction of relevant infrastructure and logistics systems, optimizing supervision and services, and actively carrying out the construction of standards and rules and international cooperation.

Mexican customs will inspect packages with a value of less than 2,500 pesos

On June 13, Mexico's Ministry of Economy (SE) was preparing an agreement that would force customs to conduct an audit of packages worth less than 2,500 pesos to verify that they comply with Mexico's official commercial information standards. So far, these packages have been exempt from this type of verification.

Russia will launch digital cross-border payments in 2025

On June 14, Russia plans to use the digital ruble for cross-border payments for the first time in the second half of 2025. According to state representatives, these transactions may involve China or Belarus. They mentioned that China has made progress with the digital yuan, making it a potential partner for digital currency settlements with Russia.

During the 618 period, the number of cross-border e-commerce orders in Guangzhou exceeded 52.4 million, a year-on-year increase of 2.6%

On June 18, according to Guangzhou Customs, during this year's "618" promotional campaign, the list of cross-border e-commerce retail exports supervised by Guangzhou Customs increased by 2.9% year-on-year. According to statistics, from 8 p.m. on May 20 to June 16, Guangzhou Customs supervised a total of more than 52.4 million cross-border e-commerce retail import and export lists, a year-on-year increase of 2.6%.

Vietnam proposes to impose a 10% VAT on cross-border small-value goods

On June 18, Vietnam's Budget Committee recommended that the government consider imposing a 10% VAT to protect tax revenues and avoid unfavorable treatment of domestic suppliers, driven by the need to create a level playing field between domestic production and imported goods.

Indonesia's e-commerce market is expected to exceed US$53 billion in 2025

On June 25, according to GlobalData e-commerce analysis, Indonesia's e-commerce market will achieve an 18.3% growth in 2023, reaching US$37.6 billion. Its market penetration is expected to grow from 1% in 2020 to 3% in 2024, and is expected to exceed $53 billion by 2025.

The Brazilian government cracks down on illegal mobile phone sales on e-commerce platforms

On June 25, according to foreign media reports, Brazil's National Telecommunications Agency (Anatel) issued new rules and sanctions against the sale of illegal smuggled mobile phones on Amazon, Meikeduo and other platforms. According to Anatel's latest survey, on Amazon, 51.52% of mobile phone ads involve uncertified and illegal mobile phone products, and the proportion of Meikeduo is 42.86%, both of which are listed as "non-compliant".

Shanghai's cross-border e-commerce volume increased by 109% year-on-year

On June 26, it was learned from Shanghai Customs that since the beginning of this year, the development of cross-border e-commerce in Shanghai has continued to boom in import and export, and the scale of trade has reached a record high. Pudong Airport and Hongqiao Airport have covered 277 navigation points in 51 countries and regions around the world, and in the first five months of this year, the cross-border e-commerce cargo volume of Shanghai's two major airports reached 181,300 tons, a year-on-year increase of 109%.

Brazil's Federal Tax Service has announced a new scheme for import taxes on cross-border parcels

On June 27, local time, the Brazilian Federal Tax Service announced the specific plan and details of a new round of import tax on cross-border parcels in the form of an open letter on its official website. Specifically, it includes: 1. Levying a 20% import tax on all imported e-commerce packages under $50; Second, a 60% import tax will be levied on imported e-commerce packages of $50-3,000; Third, e-commerce platforms that join the compliance tax payment plan can enjoy the convenience of advance pre-declaration and fast customs clearance.