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The master of minimalism, Hara Yanya, is the design wisdom of less is more

author:Park Joo brand design
The master of minimalism, Hara Yanya, is the design wisdom of less is more

As a master of minimalist design, Kenya Hara enjoys a high reputation in the global design community for his "less is more" design wisdom. His design style emphasizes the search for the beauty of simplicity in daily life, conveying the deepest meaning through the least design elements, embodying a design philosophy that pursues simplicity, practicality and essence.

MUJI's poster design is a typical example of Kenya Hara's minimalist style, with a lot of white space and basic dots, lines and surfaces to create a simple and pure visual effect, conveying the brand's simple, natural philosophy of life. The natural elements in the poster, such as the horizon, mountains, forests, etc., not only demonstrate the brand's respect for nature, but also establish an emotional connection with consumers.

The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more

Xiaomi's new logo upgrade is also Hara's masterpiece, and although it has sparked widespread discussion and some controversy, this rounded logo selected after rigorous mathematical calculations represents the integration of technology and life, showing the vitality and innovative spirit of the Xiaomi brand.

The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more

The logo design of the second phase of the National Convention Center also reflects the simple style of Hara Kenya, drawing inspiration from the horizontal extension and gentle arc of the building, so that the logo echoes the building itself, simple and connotative.

The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more
The master of minimalism, Hara Yanya, is the design wisdom of less is more

Kenya Hara's design philosophy is not limited to logo design, his design work covers advertising, logos, packaging, exhibitions, and interiors. His designs are always symbolic, incorporating elements of the sun, moon and arena, implying that humanity can transcend differences and participate in and enjoy the feast of the game.

In commercial design, Hara emphasizes that design must take into account its adaptability and practicality in various application scenarios and forms of communication. His design team has always been based on this consideration, creating designs that are both aesthetically pleasing and adaptable to different needs.

Overall, Kenya Hara's minimalist design is not only an aesthetic pursuit, but also a philosophy of life and business wisdom. His design works allow us to see the essence and beauty of life, and feel the power and wisdom of design. This kind of great wisdom in minimalism is the unique charm and value of Hara Kenya's design.

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