"During the peak period, the customer flow of Longgang Book City reached six or seven thousand." Recalling the hot scene in the past, Yan Ming, the general manager of Longgang Book City, was full of pride on his face. Looking at the readers who shuttled through the Fuji Land Building in Longgang District on the weekend and walked into the Longgang Book City in the central sunken square one after another, he was full of emotion, "Although I have experienced a lot, the Longgang Book City, which can grow up with a generation of Longgang people, still has tenacious vitality." ”
Longgang Book City.
Yan Ming is the person in charge of Longgang's first large-scale private bookstore, Longgang Book City, and he has passed the age of confusion, as always, he has stayed in this treasure land full of books, and has become a "cultural partner" who walks with Longgang people all the way.
19 years like a day, how many "exclusive memories" has Longgang Book City carried? Under the impact of the wave of digital reading, why did he stick to his position? Longgang financial media reporter talked to Yan Ming and listened to his Longgang story and scholarly feelings.
Stick to it because of feelings
Open the love of Longgang Book City
"The Book City is a dream of the city, a beam of light, and an exit to the world." This is one of Yan Ming's wishes to build Longgang Book City, and in the past 19 years, he has always worked hard to achieve this wish.
For 19 years, Yan Ming has been sticking to Longgang Book City.
Back in late 2004, Longgang District launched a new Longgang Cultural Center, supporting the needs of building a bookstore, and Yan Ming, as an industry expert, provided a lot of suggestions for the project. On May 25, 2005, Yan Ming officially started the construction of Longgang Book City as the person in charge. "According to the planning requirements at that time, the bookstore had to open on July 1 of that year, leaving me less than 40 days. Without staff, bookshelves, and books, the bookstore is starting from scratch, and it is difficult to imagine. ”
Colleagues who have the same feelings and beliefs as Yan Ming do not know that it is difficult to retreat, they work overtime to catch up with the construction period, and there are no employees to find a borrower from the Longgang secondary school at that time, and the employees are trained and on the job, overcoming one difficulty after another. On July 1, 2005, the first large-scale private bookstore in Longgang District was officially opened.
Longgang Book City in business.
Longgang Book City is strategically located next to the popular Longcheng Square. Yan Ming originally thought that the business would not be bad, but soon he had a sense of frustration, "Although the book city was opened, the reading habits and reading consumption concepts of Longgang people had not been formed at that time. At that time, Yan Ming often looked at the bustling crowd in Longcheng Square in a daze, but when he thought of those young people who insisted on studying in the book city, he quickly put away the loss and frustration in his heart, "Some young people can take a bottle of mineral water and a steamed bun to read a book for a day on the steps of the book city, and their desire for reading and knowledge makes me unwilling to give up." ”
"If you don't develop the habit of reading, you will cultivate the reading habit of Longgang people, if you can't do it for two years, you will have two years, and if you can't do it for two years, you will have three years...... Yan Ming and his colleagues have taken action, they went into the school to carry out reading lectures, and held famous reading activities in the book city...... After three years of careful cultivation, more and more citizens have entered Longgang Book City, and the Book City, which originally lost money every year, has achieved profitability step by step. Although Longgang Book City at that time did not have eye-catching slogans and luxurious decorations, it became a reading resort in the hearts of many Longgang people.
Rise to the challenge
Transformation + innovation to enhance the overall competitiveness
In 2015, the 10-year contract between Longgang Book City and Longgang Cultural Center expired, and they were faced with the choice of whether to renew the lease. "After 10 years of hard work, Longgang Book City has become one of the cultural landmarks in Longgang District. In order to repay the public's love for the book city, we have chosen to continue to stick to it. Yan Ming recalled.
A corner of Longgang Book City full of ink fragrance.
In the second half of 2015, the board of directors of Longgang Book City approved a proposal to completely upgrade the storefront. "We hope to bring readers a Longgang Book City that meets the market demand and new reading habits, and creates the first modern bookstore in Longgang District with an excellent environment, a selection of books and periodicals, and a variety of business formats." Recalling the original decision, Yan Ming still has deep feelings, "In order not to affect readers, the bookstore has implemented the practice of layered decoration, although it has increased the decoration time and workload, but it will not affect the readers' purchase and reading. ”
Longgang Book City's efforts paid off in the first decade, but in the second decade, the challenges for the book city are still daunting. The ever-changing and diversified way of reading, the opening of new bookstores in the vicinity, etc., have brought a lot of impact and pressure to the operation of Longgang Book City. "Smart book city and differentiated management are the development direction of the book city." In this regard, Yan Ming proposed to upgrade the smart bookstore on the basis of the upgrading and transformation in 2015, and further segment the market and adopt a differentiated management strategy.
19 years of persistent waiting
Longgang Book City continues to emit "glimmer"
At the end of 2020, the five-year contract between Longgang Book City and Longgang Cultural Center expired. Yan Ming once again stood at the crossroads of choosing or giving up, facing the changing market and the doubts of the shareholders of the board of directors, Yan Ming was under great pressure and had the idea of shutting down Longgang Book City. At that time, the bookshelves and books of Longgang Book City were also sold one after another, and seeing that the originally bookish venue became empty, Yan Ming felt a lot of reluctance in his heart, and this scene happened to be seen by another shareholder of the board of directors.
"This is the Longgang Book City that has grown up with a generation of Longgang people, and it should continue to open. I have more than 2,000 square meters of space in the central sunken square of Fuji Land, go there and continue to open Longgang Book City. The shareholder's words made Yan Ming suddenly come to his senses, and soon started a new round of busyness.
Design, finalization, decoration, acceptance...... In every link, Yan Ming and his colleagues are hands-on. Finally, in November 2021, the relocated Longgang Book City officially opened, and Yan Ming ushered in another encounter with readers with enthusiasm and expectation for the future, and with that watchful view of the cultural spirit.
The new Longgang Book City has a better environment and more functions.
The new Longgang Book City takes the Nordic style as the final presentation effect, simplifying the complex and using white as the main color, with blue, gray and other tones, and the top of the mirror glass, which not only makes the entire store space appear more spacious and bright, but also increases the reader's pleasant sensory experience. Each layer is equipped with LED light strips, with smooth lines and soft light, so that readers can enjoy books and gain a good mood at the same time. On the basis of retaining the characteristics of books, the book city covers service functions such as reading and learning, cultural exchanges, cultural creativity, fashion and leisure, education and teaching. At the same time, it organizes various cultural exchange activities that readers like to see, such as reading clubs, new book meetings with famous authors, traditional culture sharing, public welfare classes, picture book open classes, and indoor research classes.
In addition to colleagues and readers, the strong support from Shenzhen and Longgang District has also added a strong boost to the development of Longgang Book City. "At that time, it was the epidemic situation, and the government gave great support to the book city, and we received government subsidies twice, totaling 500,000 yuan, which was really a relief in the snow." Yan Ming's tone was full of gratitude.
With this gratitude, Yan Ming and his colleagues also injected better content into Longgang Book City. On the occasion of the 19th anniversary of the establishment of Longgang Book City on June 30, 2024, the Membership PLUS Program was specially launched to comprehensively enhance the benefits and services of members. In order to bring convenience and preferential treatment to readers, the bookstore has jointly developed a book purchase platform with upstream suppliers, and launched a "three-in-one" book purchase platform of mobile phone + self-service, so that technology can empower reading.
Renewed and transformed again and again, so that Longgang Book City has more and more "iron fans".
The renovation and transformation again and again have attracted more and more "iron fans" to Longgang Bookstore, and citizen Zhang Feng is one of them, in the process of her growth, Longgang Bookstore has given her a lot of strength. "Although I moved to a new address, the warmth has never changed. The whole person can be immersed in the feeling of Longgang Book City, which makes people feel very comfortable. Zhang Feng believes that physical bookstores make people feel the "fragrance of books" more, which is an incomparable advantage of e-books.
The 19 autumn and winter rotations have turned the young people who used to sell books into middle-aged, and Longgang Book City continues to exude a warm "glimmer" in the tossing and turning. Now, Yan Ming and his colleagues are still taking care of Longgang Book City, giving full play to the role of books, so that reading and urban culture are intertwined and danced, "I am old and will retire slowly, but our employees will continue to do a good job in the Book City." I hope that Longgang Book City can become a glimmer of light that illuminates the hearts of readers and adds more strength to them to move forward. ”
"In the City of Books, Read the World"
Longgang Book City, "19 years old" this year, is there any memory of your youth hidden here?
Feel free to leave a message in the comment area
Share your exclusive memories~
Longgang Book City
address
Fuji Land Building, No. 6018 Longgang Avenue, Longgang District
business hours
Monday to Sunday 9:30-22:00
Directions
Metro: Take Shenzhen Metro Line 3 to "Nanlian Station" and walk 867 meters to arrive
Bus: Take bus line 862/818/811/366/361/351/M546/M497/M396/M280, get off at "Longgang Long-distance Bus Station" and walk 138 meters to arrive
Source: Longgang Financial Media (Reporter Zhao Wei)
Editor-in-charge: Longgang Financial Media (Chief Editor Xu Haiyan)
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