Regarding the Ford Mondeo, I know that not many people buy it, but there are many questions? Why does it not seem expensive, but it does not sell well? Why is the space power not bad, but so many people are complaining? And is the hybrid version that Ford just released technically good?
Back then, the Ford Mondeo was also a model that could be tough with the Accord, Camry, Passat, and Magotan, especially after the launch of the Martin face design, many young people still regarded it as a dream car. However, after all kinds of negative news about Mondeo, the old model has not been replaced for 9 years, and the problems such as broken shafts, dual-clutch gearbox failures, and interior stinkiness have not been officially given an explanation so far.
Gradually, the Mondeo was forgotten in the corner. Until the launch of the new Mondeo in April 22, except for the price of 159,800, it set off a small wave of heat, and there was no movement after that. It stands to reason that the Ford Mondeo is not bad whether it is 1.5T or 2.0T power, and the 1.1-meter Dalian screen is also very visually impactful, and he does okay with the rear space that key Chinese people like, but why does no one buy it?
I think there are three main reasons: First, a low guide price does not mean that the transaction price is low. Everyone is fighting a price war, but Mondeo may feel that his pricing is reasonable, and he has not adjusted the price for a long time, and the terminal discount is only 2-30,000 yuan, and the kingpin configuration is 2.0T luxury type, and the landing has to be around 170,000 yuan. With a budget of 170,000 yuan, Accord, Camry, Passat, and Magotan can be bought casually, and domestic new energy can even buy C-class models. The size is larger, the configuration is higher, the power is not bad, and the oil and electricity are better economic.
Secondly, Mondeo's marketing style is also incomprehensible. In April 22, the new model was just launched, but within 2 months, the minimum allocation of 159,800 2.0T was canceled, and production has not resumed until today. Now with a budget of 15-60,000 yuan, you can only buy the Mondeo 1.5T version, which always feels almost meaningful.
Finally, the new Mondeo has been discontinued overseas. In China, it has not only become a special product, but the production platform has also changed from the CD4 platform that originally produced B-class cars to the same C2 platform as the Focus, and the aluminum alloy H-shaped swing arm used for the old rear wheels has now become cast iron. After watching the teardown video on the Internet, some customers are less willing to buy by half.
Of course, now in addition to the fuel version of the model, Mondeo also launched a 1.5T hybrid version last year, some customers are also puzzled, I have never seen a hybrid version of the Mondeo before, this Ford's hybrid system is not good, and what is the difference between Toyota's dual engine?
In fact, because Ford and Toyota have cross-shareholdings, the two sides share technology. As early as November 2016, the 17 Mondeo hybrid models were launched, but at that time they used a 2.0L engine, and there was no technical upgrade on the basis of Toyota THS, plus the starting price of 259,800 was there, and the final sales were very impressive. Therefore, when the 18 Mondeo was launched, this version was cut directly, and it has never been released since, and many people don't even know that this version exists.
The hybrid system that Ford is using now looks similar to Toyota's, which is through a set of planetary gear sets to couple the electric motor and engine for power distribution, but Ford has made some additional reinforcements. Because the design ideas of the two car companies are not the same, to put it simply, in the eyes of Toyota, the motor is used to save fuel, while in the eyes of Ford, the motor is used to improve power.
Therefore, Ford replaced Toyota's 2.5L engine with a 190-horsepower 1.5T engine. In this way, it is true that the car is more powerful to drive, but the fuel consumption does not need to be thought about, and it is certainly not as economical as the Toyota Hybrid.
In the final analysis, the current Mondeo is not without product power, but lacks brand power. Ford's voice in the joint venture brand itself is not high, and many people think of high fuel consumption and many problems when they mention American cars. It is precisely because it has left a bad impression on people over the years, and then it has turned into a distrust of the brand and the model, so naturally it will not choose this product, do you think this is the truth?