has been nominated for the Magnolia Award for variety shows twice in a row, from last year's popularity to this year, the second season of "Let's Farm the Land" recently appeared on the hot search again with "Ten Diligent Days". In the year that "Let's Farm the Land" has become a dark horse of variety shows, similar "variety shows in the countryside" have continued to appear, such as "Desirable Bean Planting", "Boy in the Field", "Island Boy" and so on, and variety shows have blown a fresh wind of the field.
"Let's Farm the Land" perceives the meaning of land to life
With ten teenagers taking root in the countryside, working hard to pioneer and harvest food, "Let's Farm the Land", which was born last year, can become a dark horse of variety shows, relying on this kind of simplicity. On Arbor Day in March this year, the program members "Ten Diligent Days" walked into the Tengger Desert in Gansu Province, where the teenagers spent a week planting 180,000 saplings with local villagers and volunteers, covering an area of more than 500 acres, and all the income from planting trees was returned to the local area. The second season has become a demonstration of the diversified operation of the "Ten Qintian" agricultural companies, and the expanded fields and increased industrial lines have become a new business topic for the teenagers, and the show still maintains the first season of reality show-based and farming-centered programs.
Although the variety show is slow, it has a long taste, which is also the form of the program that Yang Changling, the chief director of the "Let's Farm the Land" program, originally hoped for. has been doing TV shows for more than 20 years, and Yang Changling originally planned to make a program that returns to the basics. He said that the idea at that time was very simple, hoping to find a group of young people to farm and spread the concept of land, planting and responsibility at a time when young people are leaving the countryside, but land is related to food security, and it is very serious to use land as a topic. In the program, the teenagers not only had to receive training in agricultural production a month in advance, but also were repeatedly reminded of the concept of agricultural time during the recording process, and they should not delay farming in the field for any reason. "For example, winter wheat is only planted once a year, and spring rice can only be planted in March and April. Farming does not wait for anyone, farming cannot be a child's play, let alone a show. ”
"Ten Diligent Days" honestly cares about food and weather, and gets a year's harvest in farming and fertilization, and the young man does not have the discomfort and squeamishness common in other variety shows, and in the process of dealing with the land, they gradually perceive the meaning of the land to life. Yang Changling said: "I hope that people can see that the countryside is no longer gloomy, but has modern agriculture and active new farmers, and I also hope that more young people can find a sense of control over their lives from the most simple thing of farming, and believe that there is a reward if you pay." ”
"Island Boy" does concrete things to combat the anxiety of life
"Let's Farm the Land" has been a hot year, and similar "variety shows in the countryside" continue to appear, for example, Tencent Video's planting variety show "Desirable Beans", Mango TV's orchard variety show "Boy in the Field", and iQiyi's grazing variety show "Burning Moon", Youku's recently concluded "This is My Island", "Island Boy" and so on.
"Island Boys" starts a 120-day island transformation operation with 13 teenagers who go to an unfamiliar island. Chief director Xu Langjun revealed that he found that it has become a luxury for contemporary society to spend a long time working hard, creating and changing. Young people are always expressing their daily anxiety, and the best way to combat anxiety is to do something concrete. Xu Langjun said that the program team put forward the task of building the island at the beginning, hoping that the teenagers could really leave the results of construction on Yuanshan Island and help the local development.
Facts have proved that this variety show not only began to pay attention to real production practices, but also took the initiative to intervene in the local agricultural development and the establishment of social systems, "projects such as large yellow croaker breeding, architectural design, tourism route planning and volunteer education have been promoted." In addition to these visible results, the teenagers have also brought more youthful vitality to Yuanshan Island and attracted more young people to the island. Xu Langjun said.
Expert's view: Honest work creates a better life
Li Yuesen, executive editor-in-chief of China TV magazine, believes that the two seasons of "Let's Farm" take the return to the mountains and nature as the starting point, convey the power of perseverance, and use the sincere work process of ten teenagers to show the charm of traditional farming culture, and also interpret the ecological concept of respecting nature and cherishing resources. The audience felt the healing effect of pastoral life and realized the labor ethics of creating a better life with honest labor.
Peng Kan, a lecturer at the School of Arts and Media of Beijing Normal University and an expert in program mode, proposed that the "Let's Farm" series aims at the current young people's lack of understanding of agriculture and food security issues.
Peng Kan believes that variety shows go to the countryside, which is worthy of attention and recognition. Whether it is "Let's Farm the Land" or "Island Boy", although the content of the program is different, they all record the social experiments of young people taking root in the countryside and returning to the countryside in the way of outdoor recording reality shows. Returning to the countryside and getting close to the land and nature is not only a good way to relieve urban anxiety, but also a response to the realistic proposition of industrial development and the integration of culture and tourism in recent years. For creators, it is also the mission given by the times to the creators of the variety show industry to focus on a more social and contemporary proposition, to let more ordinary people become the protagonists of variety shows, to show their real and moving stories of struggle, and to convey inspiring positive energy.