The latest news, Dongfeng Nissan, FAW Toyota, SAIC Audi and other brands have successively announced the sales data in June and the cumulative sales in the first half of the year. The first half of 2024 has passed, and in today's rampant price war, are they still quite nourishing? Let's take a look at the latest sales information.
SAIC Audi: Audi A7L holds up half the sky
SAIC Audi revealed that its full range of models sold nearly 20,000 units in the first half of the year. Among them, the sales of a single model of the Audi A7L reached 13,517 units, which is the sales pillar of the brand. For reference, the official guide price of the Audi A7L is 418,700-666,200, positioning it as a medium and large sedan, and competitors include the Audi A6, BMW 5 Series, Mercedes-Benz E-Class, etc.
Brother Yu learned that SAIC Audi also has two models, Audi Q6 and Audi Q5 e-tron. Among them, the price range of Audi Q6 is 467,600-615,600 yuan, positioning it as a medium and large SUV, and its competitors are Volkswagen Tourang, BMW X5 and other models. At the same time, models such as the M7 are also competitors of the same level as the Audi Q6, but the price is more than 300,000 yuan, which has a greater impact on the sales of the Audi Q6. The Audi Q5 e-tron is a medium and large pure electric SUV with a starting price of less than 300,000 yuan, and the current sales performance is relatively average.
FAW Toyota: Sales soared in June
FAW Toyota delivered 73,545 new cars in June, of which the monthly sales of main sales models such as RAV4 Rongfang and Corolla Ruifang exceeded 10,000. The Corolla, known as the national sedan chair, has achieved a recovery in sales after the price reduction storm.
Take the 618 event in June as an example, Corolla's limited-time discount is as high as 43,000 yuan, which means that the minimum 79,800 yuan can be won. The Corolla Ruifang is positioned as a compact SUV, and the starting price is less than 100,000 yuan after the discount. There is also a new crown after the land is put on the market, which directly ushers in an official drop of 34,000 yuan, and more official rights and interests can be superimposed, and the price is indeed much lower. It is worth mentioning that FAW Toyota has also developed an online car-hailing platform to further increase terminal sales by delivering the bZ3 pure electric sedan.
In addition, FAW Toyota bet on the Prado in an attempt to make more profit on this mid-to-high-end model. The new Prado joins the hybrid car market with a 2.4T engine + electric motor power combination, and competitors include the Tank 700, Formula Leopard 5, etc. In the hard-core off-road vehicle track, Prado has a natural brand influence, but its own brand has rapidly improved its competitiveness, and the gap between the two sides has narrowed a lot.
Dongfeng Nissan: Cumulative sales in the first half of the year were 305,000 units
Dongfeng Nissan's cumulative sales from January to June this year reached 305196 units, of which the Sylphy combination occupied the C position, contributing nearly 170,000 sales, with an average monthly sales of more than 20,000 units. Its hot-selling SUV sales also achieved an average monthly sales of more than 10,000 units, with a total of 61,000 units sold in the first half of the year. As a blockbuster work launched by Dongfeng Nissan in the first half of this year, Tanlu sold 7,344 units after its launch, making it a new dark horse for joint venture SUVs.
Recently, Dongfeng Nissan has also reached 16 million production and sales, and it is not difficult to predict its high domestic ownership. However, compared with its own brands, Dongfeng Nissan, as a representative of joint venture car companies, lacks representative works in the field of new energy vehicles, which also leads to its over-reliance on fuel vehicles. However, the market share of fuel vehicles is gradually shrinking, and Dongfeng Nissan will face more severe challenges.
SAIC Volkswagen ID. family: joint venture sales champion in the first half of the year
As the best-selling brand of new energy vehicles among joint venture car companies, SAIC Volkswagen took the lead in releasing the latest sales data of its ID. family. Brother Yu learned that the SAIC Volkswagen ID. family delivered 10,572 new cars in June, an increase of 170% year-on-year. From January to June this year, SAIC Volkswagen ID. family has a total of 61,051 orders, setting a new historical record and leading other joint venture brands.
At present, SAIC Volkswagen ID. family has ID.3, ID.4 X, ID.6 X three models, of which the sales king is ID.3, and the monthly sales remain around 10,000 units. Thanks to the ID.Care package launched by SAIC Volkswagen, the three-year 60% hedging repurchase of the car price has attracted many consumers to buy cars. Coupled with the reduction of the terminal price, the cost performance of the SAIC Volkswagen ID. family is really outstanding, maintaining the momentum of hot sales.
VOYAH Automotive: 102% year-on-year increase from January to June
According to official data released by VOYAH, it delivered 5,507 new cars in June, and the cumulative sales from January to June were 30,376 units, a year-on-year increase of 102%. At present, VOYAH has launched three models, namely Dreamer, VOYAH FREE, and Chasing Light, which have respectively entered the three major market segments of MPV, SUV, and sedan, and entered the mid-to-high-end new energy market.
Zhiji Auto: 200% y/y increase in June
Zhiji Auto's sales have continued to rise in recent months, with sales of 4,251 units in May and 6,015 units in June, which is expected to have a lot to do with the hot sales of the Zhiji L6 after its launch. Compared with Zhiji Auto's sales of only 2,007 units in the same period in 2023, Zhiji Auto increased by 200% year-on-year.
In addition to the above brands, the new EV manufacturers have also released their latest delivery results, including Li Auto delivered 47,774 new cars in June, which is likely to be firmly in the first echelon of new EV manufacturers. The ZEEKR brand reached the peak of its history, with monthly deliveries exceeding 20,000 units for the first time. Xpeng Motors also ushered in a moment of recovery, delivering 10,668 new cars in June. As for the much-talked-about Xiaomi Auto, it announced that it would deliver more than 10,000 new cars in June. We will continue to pay attention to the latest data released by various brands, don't miss it!