Editor's note: Founded in 1978, the Oriental Publishing Center has been closely linked to the Chinese encyclopedia since its inception, in the same direction and frequency as the overall development of Shanghai, and in the great era of reform and opening up. Standing at a new starting point, how will Oriental Publishing Center comprehensively and thoroughly study and implement Xi Jinping Cultural Thought under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, make use of its unique resource advantages, develop new productive forces, and promote the development of the cultural publishing industry towards higher quality? We can find the answer in the following statement of Mr. Chen Yiwang, Executive Director and Secretary of the Party Committee of China Publishing Group Oriental Publishing Center and Chairman of China Advertising Magazine.
Chen Yiwang, Executive Director and Secretary of the Party Committee of China Publishing Group Oriental Publishing Center, Chairman of China Advertising Magazine
In essence, the new quality productive force is an advanced productive force, a high-quality productive force, and a concrete embodiment of high-level modern productive forces. The starting point of the new quality productivity is "new", and the key lies in "quality" and "productivity". It is dominated by scientific and technological innovation, emphasizing innovation, high-quality development and high efficiency, and is a new engine to drive a new round of high-quality development of the country, society and enterprises.
The new qualitative productivity emphasizes the optimal combination of the three elements of new laborers, labor tools and labor objects, and promotes the qualitative change of productivity. As a cultural publishing unit, Oriental Publishing Center actively cultivates and introduces compound talents with outstanding innovation and creativity ability, excellent digital data literacy and high scientific and technological application skills, as well as profound cultural literacy and cultural feelings, and strengthens the construction of high-quality publishing talents. In terms of labor tools, we will focus on technological innovation fields such as big data, large models, and artificial intelligence, deeply explore the practical application of digital information technology in the publishing industry, continue to empower publishing production and operation, and improve the quality and efficiency of publishing. In terms of labor objects, we should strengthen the integration and optimization of various cultural publishing resources and production factors, especially around the publication of data and information, accelerate the innovation of digital technology, accelerate the integration of publishing, maximize the efficiency of publishing, and promote the high-quality development of cultural publishing.
In this regard, the Oriental Publishing Center (hereinafter referred to as "Oriental"), as a cultural publishing unit, should closely follow the development trend of global digital and intelligent integration, strive to build publishing databases, professional models and other infrastructure in line with its own development reality, and strive to promote the digital transformation and intelligent upgrading of traditional publishing, and open up a new track for the innovation and development of the cultural publishing industry.
To develop new productive forces, it is necessary to adapt measures to local conditions and to the conditions of the "industry."
As the only member of China Publishing Group in Shanghai, Oriental continues to study and implement Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, adheres to the guidance of Xi Jinping Cultural Thought, strengthens cultural self-confidence and self-improvement, and makes good use of the unique resource advantages of the Group, Shanghai and Oriental. Adapt measures to local conditions and "industry" conditions, and develop new quality productive forces.
First, relying on the resources of the group, it has the support of new elements for the development of new quality productivity.
At the beginning of the establishment of China Publishing Group in 2002, Dongfeng became a member of the group. China Publishing Group is an important cultural unit of the central government, the largest mass publishing and professional publishing group in China, and has the strongest and most far-reaching cultural influence in China.
In recent years, the Group has vigorously cultivated digital cultural enterprises, and has a number of outstanding big data and artificial intelligence high-tech enterprises such as GTCOM, which have a leading advantage in promoting the development of new quality productivity. As a member of the national publishing team, Dongfang will closely follow the development strategy of digital informatization in the group's publishing industry, share compound talents and digital intelligence tools, and use relevant infrastructure to reduce the time and labor costs of cultivating new quality productivity. Participate in the overall advantages and personality development of the Group's advantageous content resources, accelerate digital and intelligent transformation, and promote high-quality development.
Second, based on territorial advantages, we should share the convenience of innovative technology application and transformation in the construction and development of Shanghai Science and Technology Innovation Center.
Since its establishment, Dongfang has been rooted in Shanghai, serving Shanghai, and is a participant and witness of Shanghai's development, as well as a builder and beneficiary of Shanghai's spirit. At present, Shanghai is continuing to increase investment in scientific research, encouraging, guiding and supporting institutions of higher learning, scientific research institutes, and science and technology enterprises to carry out technological innovation, and promote the construction of an international science and technology innovation center. Based in Shanghai, Orient participates in it, and this trend will continue to stimulate the innovation of Oriental's business model, the application of digital technology and the development of integrated publishing. At present, Dongfang is actively working with East China Normal University and China Mobile Cloud Competence Center ("Mobile Cloud") to explore the creation of a large publishing vertical model integrating production, learning, research and application, promote the transformation and upgrading of traditional industries, continuously expand the boundaries of the publishing industry, create new cultural formats, and continuously improve the production efficiency and output benefits of the publishing industry.
The third is to tap its own endowment, use all kinds of resources, deepen industry-university-research cooperation, and jointly promote the development of new quality productivity.
After more than 40 years of development, Dongfang has accumulated a large number of high-quality experts and scholars author resources, published a series of excellent academic works in the field of innovation, and maintained close cooperation and interaction with many universities and research institutes in Shanghai, the Yangtze River Delta and even the whole country. At the same time, Dongfang operates the largest creative industry park of nearly 100,000 square meters of single publishing units in the industry, Shanghai Oriental Hongqiao International Creative Publishing Industry Base (China Publishing Hongqiao Innovation Base), and is currently actively seeking the overall transformation and upgrading of the park and intelligent operation, relying on the construction of the Group's China International Publishing Exchange Center to promote the construction of the Yangtze River Delta sub-center, by giving full play to the advantages of the smart park for cultural and creative science and technology enterprises, innovating the supply of the entire upstream and downstream industrial chain of publishing, and realizing the two-way empowerment of publishing and new quality productivity in the park.
Improve the evaluation system for publishing talents, and create a new type of publishing talent team
With the rapid development of digital technology and profound changes in the market environment, the cultural publishing industry is facing many practical challenges. Among them, I think the biggest challenge is talent. Talent is the main driving force and the first resource for the innovative and high-quality development of publishing, and the quality and ability of talents directly affect the innovation ability and competitiveness of the cultural publishing industry, as well as the development level of new quality productivity of publishing. Therefore, on the one hand, it is necessary to improve the evaluation system of publishing talents based on innovation ability and quality and efficiency. We will continue to unblock the channels for introducing diversified talents with strong interdisciplinary ability and a wide vision of publishing integration and development. At the same time, we will actively build an incentive mechanism that fully reflects the value of innovative elements such as content, data, and technology, and helps talents in publishing industry innovation and model innovation, and increases support in the introduction, training, assessment, and promotion.
At the same time, Dongfang attaches great importance to and actively carries out cooperation and exchanges with many universities and research institutions. For example, we have jointly built a practice base with the School of Humanities of Shanghai Jiao Tong University, and carried out digital publishing cooperation and exchanges with East China Normal University, etc., and continue to promote the deep integration of the publishing industry and the cultivation of publishing talents, and the close integration of production, education and research, innovate to create a new type of think tank, and accelerate the formation of a publishing talent structure that meets the development needs of new quality productivity. On the other hand, it will focus on digital construction, increase talent training, focus on improving the data collection, analysis, processing, transformation and service capabilities of publishing talents, and strengthen the data literacy and skills of the talent team that leads the high-quality development of publishing.
Embrace new technologies and accelerate digital and intelligent transformation
At present, the cultural publishing industry is in a transition period of industrial transformation and development with digitalization as the core, and the direction of industrial reform and development is gradually moving from networking to digitalization and then to intelligence. This is a process of digitalization from shallow to deep, and it can also be regarded as a process of nurturing new quality productivity. From the perspective of digitalization, the cultural publishing industry can try to digitize content production, and make full use of digital technologies such as intelligent review and digital editing to improve the efficiency and quality of content production. Using big data analysis and artificial intelligence technology, we can deeply understand readers' needs and market trends, accurately position book products, optimize publishing strategies, and provide readers with personalized content recommendations. Cultivate digital talents, strengthen the digital skills training of publishing talents, improve digital literacy and technology application capabilities, and adapt to the needs of digital development of publishing. In general, the publishing industry is the mainstream direction of developing new quality productivity and enhancing the combat effectiveness of publishing by accelerating digital and intelligent transformation, actively exploring new formats and new models of publishing innovation and development such as data publishing, intelligent publishing, and integrated publishing, and promoting the deep integration and coordinated development of traditional publishing and digital publishing.
Dongfang actively embraces new technologies to promote the transformation and development of the cultural publishing industry. In the early stage, AI technology has been initially explored, and AI anchors "Dongdong" and "Fangfang" have been developed and designed, which have been applied to short video book promotion, event promotion, and auxiliary live broadcast, continuously enriching multi-scenario applications such as new media and e-commerce. This is an important measure for Dongfang to accelerate the promotion of integrated publishing, and take this as a starting point to actively explore and drive the digital and intelligent transformation of production processes, product forms, and marketing methods, and build a financial media matrix.
In addition, in terms of book publishing, for the first time, Dongfang used Midjourney, an AI drawing tool, to draw all the illustrations for the "Golden Bo Collection" (40 volumes). In the next step, Dongfang will accelerate the application and promotion of artificial intelligence technology in the publishing links such as binding design, review assistance, marketing and promotion, so as to reduce costs, improve efficiency, reshape processes and respond to changes.
Continue to focus on breakthrough development and actively explore industrial integration
As early as last year, we approached and cooperated with the National Museum of China to jointly create a cultural and museum brand publishing project. In January this year, China Publishing Group signed a strategic cooperation agreement with the National Museum of China to jointly build the National Museum Publishing Center, which was specifically undertaken by Oriental Boguan (Beijing) Culture Media Co., Ltd., a subsidiary of Oriental, focusing on promoting the collation and publication of relevant catalogues of the National Museum, the planning and publication of academic series, the development and operation of cultural and popular reading materials, research and research, cultural and creative and other fields. Up to now, the first volume of the "International Museology Translation Series of the National Museum of China", the phased result of the Wenbo brand publishing project, has been published, and the publication of the new series and the new project cooperation are progressing in an orderly manner.
National Museum of China International Museology Translation Series (Volume 1)
With the help of the development of new quality productivity and relying on the Beijing Branch of the Oriental (Guobo Publishing Center), in the future, we will continue to deepen the strategic cooperation with the National Museum, accelerate the development and operation of integrated publishing projects through the innovative application of digital and intelligent technologies, develop relevant cultural and museum resources in a three-dimensional manner, expand cooperation in research tours, cultural and creative industries, and at the same time accelerate the work of cultural and museum publishing to go global, tell the story of China's cultural museums, and comprehensively build a well-known brand of China's cultural and museum publishing.
epilogue
On the whole, the key to creating new quality productivity in the cultural publishing industry is to further stimulate the innovation subject consciousness of cultural publishing enterprises, apply high-precision technology, activate high-standard data, and create high-quality content.
Finally, if there are a few key words to look forward to the future development of new quality productivity in publishing, I think it is innovation, transformation and integration.
innovation
The characteristic of the new quality productive forces is innovation, the key lies in high quality, and the essence is advanced productive forces. In order to develop the new quality productive forces of the cultural publishing industry, it is necessary to make full use of the core element of "innovation" and give play to the leading role of "innovation".
transformation
Starting the engine of new productivity, the cultural publishing industry will be more closely integrated with other fields such as technology, education, entertainment, etc., giving birth to new business models and innovative products.
fusion
The process of promoting the transformation of high-quality development momentum with new quality productivity will inevitably accompany the pace of digital transformation and intelligent upgrading of the relatively traditional industry of cultural publishing, so as to adapt to the new requirements of development in the new era.
In the future, Dongfang will vigorously promote the construction of a modern cultural publishing industry system, accelerate the development of new quality productive forces, strive to write a new answer sheet for the high-quality development of the two wings of Dongfang in the new era, and make new and greater contributions to promoting cultural prosperity, building a cultural power, and building the modern civilization of the Chinese nation.