If three years ago, you were told that a domestic car sold more than 500,000 units, and the sales volume was higher than that of BBA, and it sold seven or eight thousand units a month, what would you think?
You will definitely think, I am Shi Lezhi, how can a domestic car be compared with BBA, it is a first-line luxury brand, how can a domestic car be sold at this price? Still sells better than BBA?
At that time, it was very normal to think so, at that time, the highest domestic sales were Haval H6, and only 350,000 units were sold in a year, and in the sedan market, the best-selling model was Sylphy, Wuling Hongguang MINI EV, relying on a lower price, it also squeezed into the top five of the sedan sales list, and at that time, the models with more than 150,000 domestic cars were not easy to sell, not to mention the models of more than 500,000?
And now, just today in 2024, the M9 sold 17,200 units in June, you must know that this is a model with an average price of more than 550,000, and the cumulative number of more than 100,000 units since its listing has been set, and this car has secured the first place in sales of more than 500,000 models, and let the second-ranked BMW X5, even the rear taillights of the M9 cannot be seen.
Some people may think that the M9 sells well, mainly because the marketing is done well, and it will be fooled, if you think that people who can pay 500,000 to buy a car, it is so easy to be fooled, then I think it must be your wisdom.
According to the survey report of the well-known research agency Jayland Road, the owners of the M9 are mainly in first-tier cities, with an average age of 37.3 years old, that is, most of them are middle-aged, and 30% of the owners are over 40 years old, most of them are married, and a considerable number of them have more than 2 children.
What is more noteworthy is the income, the average annual household income of these car owners after tax is 920,000, that is, these families are proper elite families, much higher than the income of ordinary families.
If you think that such a family, people who can come up with this budget to buy a car, are easy to be brainwashed, easy to be fooled, I can only say that you still take it in the well, is it worth buying BBA with this budget, that is, understanding the car, and buying the M9 is brainwashing? Who the hell is brainwashed.
According to the data in May, the sales of the extended range version accounted for more than 90% of the sales of the M9, and the proportion of models, the 2024 extended range Ultra 52 kWh version is the best-selling, accounting for more than 1/3.
If you are a person who has faith in BBA models, I would like to ask, in what aspect of BBA at this price is still in the end, compared with the M9? Many people still can't intuitively understand the gap between BBA models of the same level and the M7, in short, their product power is not even visible to the rear taillights of the M7.
Is it power performance? The acceleration of the M9 in 4.9 seconds, the BMW X7 can only be achieved by the 4.4T high-horsepower V8 version, and the starting price of this version has reached nearly 1.47 million yuan.
Is it fuel consumption? BMW X7 no matter which version, fuel consumption is much higher than the M9, M9 as a full-size SUV, 100 kilometers of fuel consumption is only 6.9 liters, urban driving, BMW X7 is twice as high as its fuel consumption is not an exaggeration, right?
Is it a configuration? The price is 300,000 lower than the BMW X7 Wenjie M9, the configuration is a lot higher than it, you dare to believe the 800,000 car, the second row of seats ventilation massage is optional, the driving assistance system is optional, the seat is imitation leather, and even a head-up display is useless.
Intelligent? Why are you discussing a configuration that is completely absent?
You tell me, why 800,000 to buy a BMW X7 is to understand the car, is the best value for money, 500,000 to buy the M9 is the IQ tax? What's the difference between M9 and Q9? Is it that domestic cars are only sold at low prices, or are your knees rooted? Is it the person who buys the BMW X7, do you think it is the class you want to look up to, and the M9, you can afford it if you grit your teeth? Believe me, if you think like this, you may not be able to afford the M9 in your lifetime.
I know,There must still be people who think,Wenjie M9 is not worth the price,Is it worth the price,It's not what you said,More than 15,000 car owners are willing to pay for it every month,It's enough to recognize its value。 The M9 is already a very successful high-end domestic car, and we should be proud of it, not cynical.