Shenzhen Business Daily Reading Client Reporter Li Dan Correspondent Shen Siqi Text/Picture
On the afternoon of July 2, the media briefing of the 5th Bao'an Cultural and Creative Design Competition and the "Observation of Things and Creation" Shenzhen Museum IP Joint Design Competition was held in F518 Creative Park, Bao'an District.
According to reports, the total prize money of this competition is as high as 195,000 yuan, with the theme of "leading the Bay Area, creative life", and will be held from July 2 to September 30. During the event, the creators will design and create around the cultural elements of Bao'an culture and Shenzhen Museum, and finally will be selected by a professional jury and selected by a panel of professional judges to select gold, silver, bronze awards, emerging designer awards and other awards.
It is worth mentioning that this competition is aimed at the "integration of two industries" track, and invites two key cultural and tourism project operating companies, Happy Harbor and Shenzhen Qianhai Huafa Ice and Snow World, to set up design propositions based on corporate culture and market business characteristics, and solicit a number of cultural and creative products with creative design that can be mass-produced, market growth and high commerciality from characteristic enterprises in Bao'an area.
"In fact, many cultural and creative competitions have been held all over the country, but this competition has its own characteristics: it has a strong landing ability." Du Juan, deputy director of the Shenzhen Museum, said that this year will continue to open the IP elements of the cultural relics of the Shenzhen Museum, such as the painted maids and the bronze bells with good weather, etc., with a total of 10 components of cultural relics IP, hoping to use the creativity of designers to see more dazzling design products in the future.
Fu Yang, chief of the Cultural Industry Section of the Bao'an District Culture, Radio, Television, Tourism and Sports Bureau, said that the Bao'an Cultural and Creative Design Competition has been held for the fifth time, and it is hoped that this competition, as a representative of Bao'an's new quality productivity, will promote the deep integration of the service industry and cultural manufacturing industry for the new market demand. At the same time, it is also hoped that through the competition, more artistic and creative design talents can be attracted to gather in the Bay Area and Bao'an, so as to promote the high-quality development of Bao'an's cultural and creative industries.
"In the past four editions of the Bao'an Cultural and Creative Design Competition, contestants from 23 provinces across the country have participated, with a total of more than 2,000 groups of works and more than 5,000 single product designs." According to Wang Xiaolan, up to now, the competition has signed nearly 100 national outstanding designers to join, and 17 works have been incubated for the transformation of achievements, with a total revenue of more than 40 million, of which "Koi Hand Warmer" has become a gift from Shenzhen, and 10 works have been selected as shortlisted for the China Red Tourism Cultural and Creative Products Competition.
It is worth noting that Ding Fuli, former deputy secretary of the Party Committee, research librarian and vice chairman of the Academic Committee of the Henan Museum, was invited to share the theme of "Let the "Great Cultural Creativity" Light Up a Better Life in the New Era - The Way of "Activation" and "Breaking the Circle" of Cultural Relics of the Henan Museum". He gave a detailed explanation of the foundation and key, driving kinetic energy, powerful means and development direction of promoting the "revitalization" and "breaking the circle" of cultural relics, telling local stories with high quality, and realizing cultural inheritance and innovative development.
Related links: This year's competition presents four highlights
Highlight 1: Generous prize pool, 195,000 prizes to be won!
The entries will go through the preliminary and final evaluation of the professional review committee, and combine the online voting to select the gold, silver, bronze awards, emerging designer awards, Baoan excellent innovation awards, work finalists, creative star awards and other awards, with a prize pool of 195,000 yuan and a single highest cash award of 30,000 yuan.
Highlight 2 A strong jury was announced, with elite and authoritative judges
The judges of this competition are composed of 11 professional group judges and 5 youth maker group judges, a total of 16 judges, covering professors from professional colleges, art teaching and research experts, cultural and museum institutions, design industry associations, market channels, design enterprises, media units and other experts, including He Renke, professor of the School of Design and Art of Hunan University, chairman of the academic committee, chairman of the Shenzhen Design Week and Global Design Award judges, chief executive of the design of the mascot "Bingdundun" of the Beijing 2022 Winter Olympics, professor of Guangzhou Academy of Fine Arts, Ph.D. supervisor Liu Pingyun and other heavyweight judges joined the competition, and the evaluation system was mature to check the overall design and production of the competition.
Highlight 3 Enterprise proposition cooperation, strong alliances, and jointly shape the new future of cultural products
In order to ensure the copyright fairness of the participating design works, the organizer of the competition, Bao'an District Culture and Sports Industry Association, signed a cooperation agreement on the filing of digital works with Shenzhen Qiushi Intellectual Property Technology Co., Ltd.; In addition, this competition aims at the "integration of two industries" track, and invites two leading enterprises in Bao'an area, such as Happy Harbor and Huafa Ice and Snow World, to design cultural products that can be implemented on a large scale and grow in the market. It also signed a cooperation agreement with the company to form a long-term strategic cooperative relationship for common development, which ensures the industrial support and publicity services for the incubation of the results of the competition.
Highlight 4 Innovation model: Youth maker group stimulates innovation vitality
In order to cultivate and improve the cognitive level and aesthetic literacy of primary and secondary school students, this competition opened the "Youth Maker Group" for the first time from the perspective of design aesthetics and cultural and creative design guidance, linking schools and representative designers in the industry, sending classes to school for free, opening 1+3 mobile immersive classrooms, visiting the collections of Shenzhen and District museums, and setting up 2-3 professional courses such as local cultural analysis, new material case explanation, and cultural and creative brand case explanation, so as to open up the cognition of young people in Bao'an District of Shenzhen and Bao'an cultural precipitation. Help stimulate the new vitality of cultural innovation among young people.
Editor: Chen Rongbing
Review: Qiao Huiqing