On June 28th, Kweichow Moutai Sauce Liquor Marketing Co., Ltd. led us to take "happiness" as the head, "wine" as the medium, and "water" as the bond, from Kaifeng, Ningbo, Yangzhou, all the way north to the beautiful Huai'an, an ancient and civilized city. Fully appreciate the long history, splendid culture, beautiful scenery and humanistic feelings here; Fully experience the rich wine culture, beautiful regional culture and rich classical culture here; Fully feel the elegance, hospitality and courtesy of the fathers and villagers here. This is worthy of being the hub of the Universiade and the pearl of Jianghuai. It is worthy of being the hometown of Han Xin, a soldier of the Chu and Han dynasties, a member of the Han Dynasty, Wu Chengen, a literary expert, and Guan Tianpei, a national hero. It can really be described as a treasure of nature, outstanding people.
This year marks the 10th anniversary of the successful inscription of China's Grand Canal on the World Heritage List. During this time period, the company chose the canal node city to hold cultural activities in the form of open solicitation of traditional couplets. This fully demonstrates the love for the motherland and the dedication to carry forward the essence of traditional Chinese history and culture!
The Grand Canal of China is not only our mother river, but also the longest artificial canal in the world. Protecting and using it well is the lofty responsibility and historical mission of the people along the river. In early October last year, I wrote a couplet on the Beijing-Hangzhou Canal. Said: "Through the six regions, even the five waters, more than 400,000 zhang from the north to the south, all the way to the origin of the song; The beginning of the Spring and Autumn Period, the Sui Yuan, the ancient and the present for two thousand and hundreds of years, the two bright moons and the ditch. He was soon accepted and published in the journal "Couplet" magazine, the organ of the Chinese Couplet Society.
In this couplet activity, I went from Yangzhou to Huai'an, walked in it, learned in it, and enjoyed it. Taking Yangzhou Station as an example, on May 30 this year, the Yangzhou Station Shanglian solicitation ended successfully, and the Shanglian of "pouring the Grand Canal, putting the thin West Lake, and a pot of wine for two minutes" won the championship in one fell swoop. On June 6th, it successfully entered the Huai'an Station of the Lower Alliance, and today it was officially announced that the shortlisted Jialian has experienced "four regiments, four battles and four victories": first, the participation of the "National League". That is, an open solicitation for the majority of enthusiasts across the country. In 20 days, Yangzhou Station solicited 629 entries from 530 people from all over the country. Quantity and quality are unprecedented. The second is the audition of the "expert group". That is, through anonymous means, 70 candidates will be selected among the entries. The third is the deliberation of the "jury". That is, through the comparison of the candidate works one by one, 10 shortlisted works were awarded. Fourth, the voting of the "family and friend group". That is, the finalists of the works will mobilize their relatives and friends to win the best works through online voting.
As one of the judges, I am honored to participate in the selection of Yangzhou Station Recruitment. I not only feel a great responsibility, but also feel sincere and fearful, and cherish the opportunity to learn. Yangzhou Station's Shanglian "Pouring the Grand Canal, Putting the Slender West Lake, and a Pot of Wine for Two Minutes" is a better Shanglian, which is good in integrating wine culture, regional culture and historical culture; The good thing is that the anthropomorphic expression of Yongwu is reasonable and appropriate: it is good to write small in the big, see the big in the small, and the artistic conception is far-reaching. This provides a broad space for thinking for the collection of good downlinks. From the 10 works shortlisted in Huai'an this time, we feel that the stars are brilliant and wonderful; Ingenuity and sophistication; Stick to the theme and highlight the personality; Abide by the rules and write flowers! It not only promotes positive energy, but also fits the main theme; It not only shows personalization, but also complies with the joint rules. It's worth reading, it's worth spreading, it's worth encouraging!
Since its launch on June 6, the Moutai 1935 Seeking China (Huai'an/Yangzhou Station) couplet collection activity has received the care and attention of leaders at all levels, the strong support of many experts and teachers, the widespread praise and encouragement of the society, and the enthusiastic participation of the majority of friends. In particular, at the beginning of this activity, after reporting to the leaders of the Jiangsu Provincial Yinglian Research Association, it was fully affirmed and helped, and the full text of the activity solicitation plan was reprinted on the official account of the provincial capital on June 13. The leaders of our Yangzhou and Huai'an Poetry Federation organizations also gave strong support and launched propaganda in the media. The leaders and working team of the company have worked hard, and we are deeply impressed by their professionalism and efficient actions. For this, we are deeply moved, encouraged and rewarded.
By participating in the series of activities of the Sauce Liquor Company, as a cultural person of Yinglian, I was deeply touched, benefited a lot, and experienced nostalgia. We have come to realize that: First, the classical traditional culture can only be stimulated by its close integration with today's rich and colorful social life. China's 5,000-year-old traditional culture is as vast as a sea of smoke, as bright as a galaxy, broad and profound. If it is shelved, it will only be high and low. This time, Moutai people, through a series of large-scale activities, set up an economic stage, and cultural singing. It enables the general public to enjoy the subtle taste of the classical cultural feast, and happily accept the commercial value information, which not only promotes the traditional culture, but also promotes high-quality products. It can be said that the ancient is for the present, the code is for the civilian, and the text is for the enterprise, killing two birds with one stone, and win-win its beauty. The second is the classical traditional culture, which can only be regained through the expression of modern civilization. The couplet is a treasure of traditional Chinese history and culture. Because of its rich connotation, lively technique, wide practicality, fast dissemination and other advantages, it is more and more favored by contemporary people. This time, Moutai people made full use of modern high-tech means of expression such as cloud network, online media, platform links and electronic sound and light technology to form a closed-loop chain of the entire solicitation activity, from the online public solicitation, to the organization of the review in the platform, to the offline on-site award ceremony, which was planned and organized by a professional team and carried out in an orderly, colorful, and colorful manner. Breathtaking. The third is the classical traditional culture, which can only be inherited and developed in the conscious action of being responsible, upright and innovative. This activity organically combines and integrates the inheritance of traditional classical culture with wine culture, geographical culture and couplet culture, and creatively forms its own corporate culture, which can be described as unique and unique, which is commendable!
Source: Moutai sauce fragrant