Since Xiaomi Auto has become a classic case on the marketing side, the boss of Great Wall Motors has begun to question Haval and even the Great Wall marketing department.
Therefore, since the Beijing Auto Show, the Great Wall marketing in May and June has been personally commanded, deployed, and finally ushered in a major success.
On July 1, Great Wall Motors was very active in announcing its first half report card on the first day of the month. From January to June, Great Wall Motors sold a total of 559,700 units, a year-on-year increase of 7.79%.
In May and June, when Wei Jianjun personally commanded marketing, there was negative sales growth for two consecutive months, of which Great Wall Motors sold 98,100 units in June, a negative growth of 6.55% year-on-year.
The Great Wall A-shares also "skyrocketed" from 28.15 yuan after the auto show to the lowest value of 24.72 yuan in the past two months. Hong Kong stocks "soared" from $15.11 to $11.76.
Obviously, as an old-timer in the automotive industry, Wei Jianjun's influence is still quite large, and after the end of the game, whether it is sales or stock market, the overall development of Great Wall Motors has shown an enviable reverse growth, highlighting the selfless spirit of Great Wall Motors.
Same as in May, in addition to the tank brand, Haval, Ora, WEY and Great Wall pickup all had negative year-on-year growth, of which WEY led by example, taking the lead in contributing 55.48% of the negative surge. It has made a significant contribution to the sales of Geely, BYD, Chery, Ideal, Wenjie and other independent brands with backward ideas.
Today, when the involution of China's automobile circle is serious, many brands are "malicious competition". The "selfish car companies" led by BYD, Geely, Chery, Changan, Ideal, and Wenjie are all unscrupulously competing for user orders from Great Wall Motors, and some even "go out of the thousands".
In this environment, I believe that any righteous person can applaud the fearless spirit of Great Wall Motors and pay the highest respect to the justice and selflessness of Wei Jianjun's predecessors.
Here I would also like to advise those selfish car companies that they should not only focus on sales and sensational design schemes, but should focus on "conscience", so that they can actively build cars and positive energy cars, and also have guiding educational significance for all car consumers.