With the end of the high school entrance examination and the advent of the summer vacation of primary and secondary school students, the demand for visiting relatives and family travel in various places has ushered in the first wave of summer travel peaks. Previously, the summer travel "report" data released by the travel platform showed that the average price of international flight tickets departing from late June to early July increased by nearly 50% month-on-month, and it is expected that the relatively high price of international air ticket prices from late July to early August is expected to be relatively high, and the fares of popular routes have increased significantly compared with weekdays.
According to the platform data, the most popular destinations for outbound travel during the summer travel period are: Seoul, Osaka, Bangkok, Singapore, Phuket, Jeju Island, London, Egypt, etc. In order to attract Chinese tourists, several countries and regions have also launched various programs to attract Chinese tourists.
The "visa-free effect" drives the "internal circulation of Asia-Pacific travel" in the summer
Summer is the peak season for outbound travel throughout the year. According to the analysis of industry insiders, the volume of summer outbound travel shows a trend of "rising" and "falling", and as of now, the number of summer international air tickets issued on the tourism platform has increased by 1.5 times year-on-year.
It is worth noting that with the opening of visa-free travel to the mainland in many popular tourist destinations in Asia, the visa-free policy has a very obvious effect on the destinations. According to data, 9 of the top 10 destinations for international air tickets in the summer are located in Asia, and the trend of "Asia-Pacific travel circulation" is obvious. Some visa-free countries are extremely popular, such as Malaysia, Singapore, the United Arab Emirates, and Qatar, and the tourism market is expected to exceed the level of the summer of 2019.
Industry insiders also analyzed that compared with last year, the capacity of international routes this summer has increased significantly, and the international hotel supply chain has basically recovered to the level of 2019, so the prices of international air tickets and hotels have decreased significantly year-on-year. On the other hand, with the improvement of the level of domestic economic development, it is sometimes cheaper to play abroad than to play at home. For ordinary people, the threshold for outbound travel will be lower and lower in the future, and the outbound travel market will sink more and more.
"Chengdu is a very important source of tourists"
Attract Chinese tourists with variety shows and cultural tourism IP
Currently, Singapore is the preferred destination for many travelers due to its visa-free policy for Chinese tourists. With the perfect conclusion of the Singapore leg of "Flowers and Boys: A Tale of Friends", a trip to Singapore has become the focus of heated discussions, and many tourists are deeply attracted by the cable car journey from Mount Faber to Sentosa by the members of the Flower Youth Group.
"China has always been an important source market for Singapore, and Chengdu is an important source of tourists in the southwest region, and we hope that more friends from Chengdu will come to experience the latest cable car." The person in charge of the cable car project in Singapore has a strong focus on the Chengdu market. He said that he hopes to drive more Chinese tourists to Singapore through the popularity of "Little Flowers" in the Chinese market, and she also introduced that the Singapore cable car is also an excellent place to enjoy the sunset, providing tourists with a rare romantic experience.
In addition, Disney announced that Asia's first Disney cruise ship, Disney Adventure, will also be home to Singapore and will be operational in the fourth quarter of 2025. As soon as the news came out, Disney fans were instantly boiling. According to Ctrip data, 24 hours after the news was released, the search volume for "Disney Cruises" increased by 285% month-on-month, and many users flocked to the relevant event page to check the relevant information and reservations for the Expedition as soon as possible. In order to facilitate users to understand the relevant ticketing information as soon as possible, Ctrip plans to open a Disney phone line in July to provide Q&A.
Launched Chinese version and added "kids free"
Attract Chinese tourists
In an effort to attract global tourists, the Egyptian Tourism Authority recently announced the launch of a new strategic tourism program called the "Cairo City Walk", which includes not only in-depth tours of historical sites, but also rich cultural experiences and the exploration of modern urban leisure methods.
In order to attract Chinese tourists, the Egyptian Tourism Authority has also done a lot of work. In July this year, the Shanghai Museum will usher in the Ancient Egyptian Civilization Exhibition, which is the world's largest and Asia's highest-level ancient Egyptian cultural relics exhibition, bringing together 492 groups of 788 precious cultural relics from different periods of ancient Egyptian civilization, and more than 95% of the cultural relics are coming to Asia for the first time. In order to attract Chinese tourists, the official website of Egyptian tourism has recently launched a Chinese version; At present, Chinese signs are set up in Egyptian airports, hotels, pyramids, temples and other tourist attractions and museums to facilitate the visit of Chinese tourists, and a visa-on-arrival policy is also implemented for China.
Similarly, Dubai's Ministry of Economy and Tourism will continue to implement the "Welcome to China" strategy and visa-free policy during the summer holidays. In addition, especially for the summer vacation, a series of "free children" activities have been launched in conjunction with a number of attractions, parks, hotels and resorts, aiming at the travel needs of Chinese families.
Chengdu Daily Jinguan News Reporter Yu Li Picture Interviewee Responsible Editor Liu Yang Editor Wang Ling