Chinanews.com, Fujian News, July 2 (Yao Jianping) On June 30, the activity of "Fungus Tremella Fujian Meets One by One Gutian County People's Congress Deputies at All Levels Affiliated Enterprises Tremella Series Products Exhibition" was held in Fuzhou City, Fujian Province, to create Gutian Tremella brand IP, carry out Gutian Tremella brand promotion, and expand the brand influence of Gutian Tremella.
Gutian white fungus product display. Photo by Yao Jianping
At the event, the guests visited the Gutian Tremella Products Exhibition, watched the promotional video of Gutian Tremella, and tasted 10 dishes of Gutian Tremella made by Chinese culinary master Xiong Shusheng. At the same time, the enterprises affiliated to the provincial, municipal and county people's congress deputies of Gutian County, which are engaged in the intelligent planting, deep processing of products and cultural promotion of Tremella fuciformis, brought a series of products such as Tremella fuciformis, freeze-dried, stewed, beverages and snack foods, demonstrating the outstanding achievements of Gutian Tremella fuciformis as a high-quality county-level public brand agricultural product in industrial upgrading and product innovation.
"Like the new white fungus drink that I have in my hand that is ready to eat with the lid open, it can be said that the high-end of Gutian white fungus has also been highlighted in terms of selling points, and it is very popular." Zhang Jiaqiao, deputy to the Ningde Municipal People's Congress and general manager of Ningde Shengnong Agricultural Development Co., Ltd., said that he believes that through more and more such activities, Gutian white fungus will be understood and liked by more people.
Gutian white fungus product display. Photo by Yao Jianping
In recent years, Gutian County has focused on the development of the whole edible fungus industry chain, strengthened brand cultivation, cultivated edible fungus brands with influence and popularity in the country through government guidance, enterprise main body, market operation, policy support and financial support, and created a number of leading enterprises with large production scale, high technical content and strong competitive strength, and consolidated the national brand status of Tremella fuciformis.
At the 2024 Edible Fungi Industry Chain (Xiamen) Innovation Expo, "Gutian Tremella" won the 2023 China Edible Fungi Regional Brand Best Growth Award with a brand value of 14.732 billion yuan, and ranked second in the "2023 China Edible Fungi Industry Regional Brand Value Evaluation List".
Furuta white fungus dishes. Photo by Yao Jianping
Today, the edible fungus industry represented by Tremella has become a pillar industry for the rich people in Gutian County to increase income. According to the data, in 2023, the total output of edible fungi in Gutian County will be 920,000 tons, and the total output value of the whole industrial chain will be 25.5 billion yuan, of which the output of white fungus will account for more than 90% of the country.
Local officials said that in the next step, Gutian County will continue to focus on the development of the white fungus industry, actively promote the "white fungus into grain" and "white fungus into medicine", plan to build a modern industrial park in China's edible fungus capital, and constantly promote the transformation and upgrading of the edible fungus industry, and through the development of the edible fungus industry, drive the majority of farmers to increase their income and get rich. (ENDS)