Everyone usually likes to go out shopping when they are bored, and they don't always buy and buy when shopping, many times they go to the mall to see if there are any fun things, in addition to looking at some trinkets and small toys, many people will go to the mobile phone store to see, mobile phones are often new and will bring a lot of black technology, this is the cheapest way for the public to contact high-tech, but most friends go to the mobile phone store is not to buy a mobile phone, more is a hands-on experience rather than a real order.
Maybe many people like to touch the real machine in the offline store, and then place an order to buy online, because there are many subsidies online, it is cheaper to buy in physical stores after the price reduction, and it also supports installment payment or seven-day no reason to return, and now it is also very convenient to buy mobile phones online, so many people will not really buy mobile phones when they go to the store, but even if there are not many people who buy, offline stores are still open so much, especially in addition to flagships, authorized stores, etc., there are many more small mobile phone stores.
In the golden period of development of smart phones before, the continuous expansion of these offline stores is indeed nothing to say, because the benefits were good at that time and no one was worried about the mobile phone no one bought, and now the mobile phone market is close to saturation, many people will not buy mobile phones, a mobile phone has to be used for four or five years before being willing to replace it, so why have mobile phone stores not closed down over the years, a large number of mobile phone stores can still be seen in many places, in fact, no matter how the industry declines, there will still be a group of people who insist, because there will always be profits, and in addition to selling mobile phones, There are other ways for these stores to make money.
The first is to cooperate with operators, many mobile phone stores have a counter to handle mobile phone cards, etc., these mobile phone stores through cooperation with China Mobile, China Telecom, China Unicom and other operators, get good subsidies, and even in some aspects are not worse than selling mobile phones, mobile phone cards everyone has to use, to change a package, connect to broadband, etc., you need to find specialized personnel, and many people will choose to go offline to find mobile phone stores, there are many mobile phone stores where others come in to buy mobile phones, but there are many cards to change packages.
The second is to sell some other products, most of these offline stores do not only sell mobile phones, some stores will also sell headphones, chargers, power banks, and even provide services such as films, the cost of these products is not high, if they can be sold, there are also a lot of profits, or sometimes they will sell mobile phones by giving small gifts, headphones and other preferential activities, so that users are more willing to place orders, these single products if they are purchased separately, the profit is still very good.
Finally, many stores are brand stores, manufacturers will not let these stores go out of business, and will carry out corresponding subsidies, because these stores need to have stores in some places, so that users can directly experience, improve product promotion and brand promotion, and also do a good job in after-sales service, so that users are more trusted, and even hold some store activities in a specific period of time to attract users into the store, these stores are more important, and manufacturers will not easily go out of business.
Final summary
In fact, the current mobile phone stores, although it seems that there are still so many, but in fact have closed down a lot, after all, the development of the times is trendy, the momentum of smart phones was great, SF Express opened more offline stores, and now the mobile phone market is close to saturation, fewer people buy mobile phones, and offline stores have shrunk a lot, but there are always many stores standing, these stores not only survive by selling mobile phones, but also have a variety of ways to improve efficiency, and stores are also the best way for the public to contact, naturally will not easily go out of business.