The European Championship is in full swing, and in this football storm that has swept the world, every game is a fierce clash of skill and strength, weaving a scene of exciting moments. On the edge of this passionate greenery, the fence advertising of Rongsheng refrigerator has become an equally dazzling professional focus outside the arena.
Three iterations of advertising in eight years to establish a benchmark from quality to health champion
There is no weak team in European football, which also makes the European Championship football more exciting than the World Cup. Such a world-class football feast has always been a must for global companies that know the art of sports marketing.
As the official sponsor of the European Cup, Rongsheng Refrigerator has gone through three events since its debut in 2016, and has grown from a rising star to a veteran player in the sports marketing industry. Every cooperation with the European Cup has witnessed the continuous maturity and innovation of Rongsheng refrigerator. As Euro 2024 gets underway, all eyes are on the familiar and innovative brand.
In 2016, the phrase "Rongsheng Rongsheng Quality Assurance" was sung on the stage of the European Cup, laying the cornerstone of brand trust; In 2020, the proposal of "Rongsheng Refrigerator, Fresh Expert" further strengthened its leading position in the field of preservation technology; Until 2024, the new theme of "Leading with Quality, Raising Fresh for Health" not only demonstrates Rongsheng Refrigerator's unremitting pursuit of product quality, but also perfectly integrates the brand spirit with the championship spirit of the event and the yearning for a better life.
Three times in eight years, the advertising slogan of Rongsheng refrigerator has been iterated step by step, each time accurately capturing the spirit of the times, reflecting the brand's gorgeous transformation from "national trust" to "innovation leadership". As a leader in fresh technology and products, Rongsheng Refrigerator took this opportunity to not only show its latest achievements in fresh-keeping technology innovation and healthy life advocacy to the global audience, but also set a champion benchmark for healthy fresh-keeping in the industry through joint cooperation with the European Cup, and opened a new journey for the refrigerator industry to serve a global healthy life.
For healthy fresh food with a strong product lineup leading the industry
For users, life is changing, and the requirements for healthy and fresh food are also constantly evolving. Nowadays, consumers' demand for refrigerators has changed from simple "rigid demand" to "rigid demand-improvement", and ultra-thin embedded, large-capacity, and partitioned storage have become the keywords of the high-growth track of the refrigerator market.
Through the advertising slogan of the European Cup Rongsheng refrigerator, we were able to deeply feel its two development genes of "quality and health", and gave birth to the differentiated leadership of "preservation technology to healthy fresh technology" that is strongly related to refrigerator users, and finally achieved continuous leadership in the market and in the hearts of users.
Adhering to the concept of "keeping fresh for health", Rongsheng has made full efforts to innovate and iterate on WILL and double net technology, taking Rongsheng WILL fresh refrigerator as an example, they have created a WILL natural fresh feeding system through three black technologies of water, ion and light, so as to realize that fruits and vegetables are "placed in the refrigerator and continue to grow for 7 days", and the refrigerator leaps from preservation to freshness, from extending the food spoilage cycle to letting food "continue to grow". IDP active sterilization technology can actively release negative ions, capture bacteria and viruses in an all-round way, quickly purify the ingredients in the refrigerator, and realize the double purification of the refrigerator and freezer, with a sterilization and detoxification rate of >99.9% and a deodorization rate of >99%, creating a safe and healthy food storage environment for users.
With the strong technical support, Rongsheng refrigerator has successively released a number of innovative works: from the 605WILL unbounded flat embedded series, to the 506 double net Pro flat embedded refrigerator, to the 508 and 518 double net flat embedded series, and the latest 560WILL fresh flat embedded refrigerator, each product is a perfect interpretation of modern home aesthetics and preservation technology.
In the face of the rapid changes in life and the increasing upgrading of consumer demand, Rongsheng refrigerator, as a representative of the national brand, has always adhered to the tempering of technological innovation and strength to accurately meet the needs of users, which is the key to Rongsheng refrigerator has always been at the forefront of the times for 40 years, and it is also a strong backing for it to dare to show its edge in the global arena.