laitimes

Q2 2024 Chinese New Songs, Albums and OST Observation

author:Little Antlers Music Finance
Q2 2024 Chinese New Songs, Albums and OST Observation
Q2 2024 Chinese New Songs, Albums and OST Observation
Q2 2024 Chinese New Songs, Albums and OST Observation

This season includes 65 key singles, most of which are company-released works.

  • On the first day of 2024, Lu Han's new single "1.1" in 2024 was surprisingly launched. Following "P.XyZ", the title of Lu Han's new song continues to be minimalist, 1.1 is the beginning of the new year, the starting line of another journey, and the eyes full of anticipation for the infinite unknown.
  • On April 3rd, take a good look, listen to it, touch it, and think about it with your brain: where is the ideal? Where is the happiness? Where is the hope? The precursor song of the new album of the Kawa band "Where" is launched today, ideal, there is no answer...
  • On April 10, Li Ronghao's single "Name" was launched, with lyrics by Wu Qingfeng and music by Li Ronghao. This "name" was written by Wu Qingfeng, who is rich in words, and composed by Li Ronghao, who is full of music. Li Ronghao, who has been involved in songwriting and production since his debut, thought about whether the lyrics were created by others to give him a different mood at the beginning of the creation of his "name", and the first person who came to his mind was Wu Qingfeng, who was also good at creation; In the process of discussing the song, the two agreed on the artistic conception of the song, and the concept coincided.

......

The quarter featured 50 studio albums and EPs across independent labels, three major records, and independent releases.

  • On April 8, Crispberry's new album "Mirror" was released, which took four years to complete. From the mountains, rivers, lakes and seas, from the familiar rehearsal room, from the dialogue with the self, but also from the feeling that has been flowing in the heart. When we can explore ourselves calmly, music can give us the most authentic feedback. At the end of each performance, the words: "Sometimes you cry, but love is still the best thing in our lives." The creative intent of this album gradually emerged, and the branches and leaves of the vitality of this band also grew.
  • On April 12, "We Are Not Good Enough: Drama Music Design Album" was released. Tanya Tsai spent two years polishing the book, personally participating in reading the book with the director, carefully understanding the story line and character background, in order to create the drama music of the entire album more accurately, and Xu Yuting praised "Tanya Tsai is the most suitable creator for the drama music design of "We Are Not Kind Enough"!" With the upcoming release of the series, Tanya Tsai officially announced her return as a new "soundtrack" with a new musical work - "We Are Not Good Enough: Drama Music Design Album", preemptively releasing the first wave of singles "Good Us", leading fans to unveil the mystery of drama.

    ......

  • On June 27th, NINEONE's new album "NARCHIVE" was launched, and in her choice of music style, she decided to stay true to the mood and feelings she wanted to tell through music, incorporating a variety of musical elements to enrich the emotional level of each song. The 10 songs cover a variety of genres, breaking the monotony of the musical style on the same album.
  • On June 29, Bridget's new mixtape "023%" was released, 023 is the area code of Chongqing, and 023% represents the concentration of Chongqing. At the north and south bridgeheads of the Chongqing Yangtze River Bridge, there are four statues that symbolize the spirit of the people of Chongqing. Starting from his hometown, Bridget takes you on a journey through the spring, summer, autumn and winter of Tranta with the most arrogant, loud and diverse style.
  • In June 2024, Beihe San's musician Kebin's first solo album "Different Colors" was finally released. The so-called "different color" is "different from the color of others". For the author, this stems from the fear of being bound to each other by the collective, a fear of the individual's attachment to society. When we are attached and want to fit in, but we are afraid and unwilling to admit our need to integrate, because to admit it means to be weak. And when an individual's invitation to the world around him wants to establish a connection with others, and is rejected again and again, he gradually becomes a person living on the margins, and his surroundings form a "different color".

What are some of the highlights in Q2 for singles, albums, film music, episodic music, and music marketing? Antlers PRO members can log in to the "Mini Program - Report Channel" to access it directly.

Q2 2024 Chinese New Songs, Albums and OST Observation

Analyst Assistant: Jia Hongda / Watchmaking & Vision Liu Mengmeng

Typesetting: Heqing / Review: Rongrong

Read previous hot articles▼

[Music Copyright] copyright valuation plummeted; Sony Music acquires 50% stake in Michael Jackson's music library; Quku business cooled down; From 22x to 30x NPS, the strategic repertoire is still valuable; Spotify royalty payment model; In 2023, Spotify paid $4.5 billion to independent labels and rights agents; growth anxiety and the zero-sum game; IMPF Report: Independent Music Companies Accounted for 27.1% of the Global Music Rights Market; Why is Moldy coming back to TikTok? TikTok's "fateful showdown" with Universal Music; Warner Music Officially Submits Bid for Believe; The wave of private equity in the purchase and sale of music library [music platform] is a critical year for TME's transformation; Make music the core driver of emotional value; In 2023, NetEase Cloud Music will finally make a profit; After cashing out $118.8 million in shares, Spotify's layoffs were more damaging than expected, independent music generated nearly $4.5 billion in revenue on Spotify, and the number of songs with 0 plays on the platform increased 11 times in 10 years [Live Music] "Old Money City" is good for the performance economy; Big IP competition has been upgraded from the city to the national level; Observation of 23 music festivals during the May Day schedule: Who caught this "pouring wealth"? Postponement and heat go hand in hand, the IP battle of the Zebra Music Festival; The most brutal year of box office competition; "2020-2024 China Music Festival Market Development Research Report" by Little Deer Antler Think Tank; Zhejiang, Shandong, Guangdong, who are the top ten music festivals of the year? "Demystifying the World's Most Profitable Music Festival IP: A Case Study of Coachella"; Autumn and Winter Concert Traffic Observation: Hong Kong and Taiwan singers are sinking wildly, the top stream in the mainland is rising, and traffic idols are declining [Music Marketing] Music communication does not rely on brushing, but should pursue real influence; Abandoning pan-traffic, brand owners poured into the music industry to create scenes in search of "long-term card positions"; How to create "on-site marketing" for brand-based music festivals? Rapid Growth of Healing Consumption: Observations on Music Therapy and Music Therapy; Return to offline and release new increments in marketing; the sense of musical atmosphere and the cultivation of the mind; The "Research Report on the Development of Music Marketing in China" was officially released by the Little Antlers Think Tank [Music Technology] From physics to AIGC, is there still a future for making music after the emergence of Suno? From temporary rights to AIGC derivative rights, the music industry is approaching a turning point; Large language models are expensive, how can the "empathy" of technology improve platform revenue and user experience? What does this probably the most comprehensive AI research report ever reveal? Google's release of MusicLM, a generative AI model for music, is both impressive and frightening; More than 200 artists have signed a petition urging tech platforms to stop devaluing music

Q2 2024 Chinese New Songs, Albums and OST Observation

【Music Finance】 Settled in the third-party platform Tencent News丨NetEase Finance|36Kr|Sina Finance Today's headlines| Baidu Baijia | Sohu Zhihu | Tiger Sniff | Cultural Tourism China|Interface "Music Weekly" - "Music Finance" Special Edition Weibo (47,000 subscriptions) | Douyin (180,000 subscriptions)|Xiaohongshu (2000 subscriptions)