On the evening of July 2, Cialis announced that its holding subsidiary, Cialis Automobile Co., Ltd., would acquire 919 series of text and graphic trademarks such as Wenjie held by Huawei Technologies Co., Ltd. and its affiliates at a price of 2.5 billion yuan, as well as 44 related design patents. This bombshell news immediately attracted widespread attention and heated discussions. Huawei responded that the trademark transfer is to better support Cialis to build and sell good cars, and Huawei will continue to help car companies build and sell good cars through its leading intelligent networked vehicle technology. So, what signals does Huawei's move send?
First of all, Huawei has clarified its strategic direction of "not making cars". Although Huawei has deep technology accumulation and strong R&D capabilities in the field of intelligent and connected vehicles, it has always insisted on not directly participating in automobile manufacturing, but empowering car companies through technology. This strategy not only avoids direct competition with traditional car companies, but also gives full play to Huawei's advantages in the field of communications and intelligence to provide partners with more professional and efficient solutions. The transfer of the Wenjie trademark to Cialis is a concrete embodiment of Huawei's strategy.
Secondly, it also shows the deep cooperative relationship between Huawei and Cialis. As an important result of the cooperation between Huawei and Cialis, the Wenjie series has achieved good performance in the market. The trademark transfer is not only a deep binding of the two companies at the brand level, but also Huawei's strong support for the future development of Cialis. Through the trademark transfer, Celis will be able to carry out brand operation and marketing more flexibly, so as to enhance its market competitiveness.
In addition, this move also reflects Huawei's confidence in the future development of the smart car industry. Although the automotive industry is facing many challenges and uncertainties, the development trend of intelligence and networking has become the general trend. Through technology transfer and cooperation, Huawei and car companies jointly develop smart car products, aiming to provide users with the ultimate smart mobility experience. This will not only help improve user satisfaction, but will also promote technological progress and innovative development in the entire industry.
To sum up, Huawei's transfer of the Wenjie trademark to Cialis sends multiple signals: first, it will unswervingly implement the strategy of "not making cars"; the second is to deepen the cooperative relationship with Cialis; Third, we are full of confidence in the future of the smart car industry. In the future, Huawei will continue to use its leading technologies and solutions to help car companies create smarter and more efficient automotive products and bring users a better travel experience.
In this race for smart cars, Huawei is demonstrating its strong technical strength and strategic wisdom in a unique way. We look forward to more collaborations like Huawei and Celis in the future to push the smart car industry to new heights."