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Copywriting丨Pai Pai Entertainment
Editor丨Pai Pai Yu Ji
In recent years, the rise of CCTV's new generation of hosts has not only aroused the public's attention to the style of TV hosting, but also profoundly triggered a wide discussion of people's aesthetic concepts.
These hosts have not only attracted attention for their outstanding professional abilities, but their appearance and image have also become the focus of public discussion.
In it, the images and performances of Zhang Yuanyue, Zhang Yujie, Long Yang and Ma Fanshu each show different aesthetics and audience expectations.
First, let's focus on Zhang Maoyue and Zhang Yujie.
Zhang is widely recognized for her natural appearance and affinity with the audience.
Her image not only represents the confidence and authenticity of a modern woman, but also contrasts with traditional aesthetic standards.
Zhang Yuanyue's appearance does not pursue overly delicate makeup and costumes, but pays more attention to inner charm and communication with the audience.
This naturalness and authenticity give the audience an immersive sense of intimacy, which makes her unique in the field of hosting.
Quite different from Zhang Yuyue is Zhang Yujie, who is known for her fresh and sweet image and energetic performance.
Zhang Yujie not only shows affinity in appearance, but her smile and lively temperament also make the audience feel a symbol of youth and vitality.
As a new generation of hosts, Zhang Yujie's image is closely integrated with her hosting style, so that the audience is not only attracted by the content when watching the show, but also moved by her personal charm.
In addition to their personal images, Long Yang and Ma Fanshu's performances also have their own characteristics.
Long Yang has won the love of the audience with his humorous and capable hosting style, and his image shows a modern man's calmness and wisdom, which is in stark contrast to the image of traditional hosts.
Ma Fanshu left a deep impression on the audience with her deep voice and steady temperament, and her image and hosting style showed an inner strength and professionalism, which perfectly matched her appearance and voice.
In the media industry, the hosts are not only the guides of the program, but also the focus of public attention and aesthetic benchmarks.
Zhang Yujie has attracted attention for her striking resemblance to well-known actor Zhao Liying, and her appearance has sparked widespread discussion and controversy.
But as her retouching controversy surfaced, the public began to question how the media handled and shaped aesthetic standards, which also led to a rethinking of the boundaries between authenticity and fiction in the public eye.
At the same time, the topic of plastic surgery of Long Yang and Ma Fanshu has also become the focus of public attention.
Long Yang's appearance has changed significantly after plastic surgery, which has triggered a wide discussion about the authenticity of the host's image.
This discussion is not limited to the change of her personal image, but also delves into how the moderator manages and maintains her own image identity when facing the public.
Ma Fanshu, on the other hand, is known for her elegant appearance and expressive skills, but the challenges she faces in managing her expressions show the complexity of the presenter's image.
On the stage with high media focus, every smile and expression of the host may become the object of public discussion, which makes the host not only need to have a solid business level, but also need to maintain a high degree of self-management and shaping in image and performance.
Wang Jianing, as a representative of the new generation of hosts, especially her experience of hosting the Spring Festival Gala for the first time, has aroused widespread heated discussions and controversies.
The public's criticism and appreciation of her appearance and professional level coexist, highlighting the many challenges faced by the presenters in the new era in terms of image and ability.
With the popularity of social media and the audience's demand for diversified expressions, the image shaping and business ability of the hosts are no longer just a technical issue, but also a reflection of a complex social and cultural phenomenon.
In today's world, comparisons with older generations of hosts such as Zhou Tao, Dong Qing and Yang Lan have become particularly important.
These older generation hosts not only have a unique style in appearance, but are also respected for their profound cultural accomplishment and good temperament.
Their emergence and rise was not only a highlight of the entertainment industry, but also a testimony to the progress and development of society at that time.
They bring different cultural backgrounds and lifestyles to the audience, allowing the audience to learn more through entertainment.
This contrast shows how aesthetic standards and audience expectations have changed over time.
Compared with the traditional aesthetic concept, modern audiences pay more attention to the host's internal literacy and professional ability.
In today's informatization and globalization, the audience's vision and expectations have also changed dramatically.
No longer satisfied with the appearance of style, modern hosts need to have more diverse talents and expressive skills to cope with the changing entertainment market and the diverse needs of audiences.
In this context, CCTV, as a mainstream media, is also worth discussing the changes in the aesthetic standards of hosts.
With the progress of the times and the change of the audience's concept, CCTV pays more and more attention to his academic accomplishment and professional background when selecting the host.
The traditional aesthetics of appearance are gradually replaced by the inner charm of the host, and the audience pays more attention to the host's cultural literacy, language expression ability, and in-depth understanding and mastery of various topics.
This change not only reflects the development trend of the entertainment industry, but also highlights the audience's pursuit of information and knowledge.
Modern moderators are no longer simply messengers, they are more like thought leaders and bridges of cultural exchange.
Through their words, deeds and expressions, they influence and shape the audience's aesthetic concepts and value orientations.
But this change has not been smooth sailing, and the conflict between traditional aesthetic standards and modern pluralistic aesthetics has often emerged.
Some viewers still have a deep emotional attachment to the traditional aesthetic of appearance, while others are more inclined to accept new aesthetic concepts and host images.
This kind of cultural divergence and collision makes the entertainment industry and hosts face greater challenges and opportunities in image shaping and market positioning.
Therefore, CCTV's strategic adjustment in the selection and training of hosts not only needs to take into account the expectations of traditional audiences, but also needs to conform to the trend of the times and the development of society.
We emphasized the importance that modern presenters should find a balance between ability and physical appearance.
The audience's diversified demand for the host's image challenges the constraints of traditional aesthetic standards, which also reminds us to pay more attention to the comprehensive quality and authenticity of the host when evaluating and accepting it.
Through the analysis of the image and ability of CCTV's new generation of hosts, we have a deeper understanding of the changes in the aesthetic concept behind the media, as well as the diverse needs of the audience in entertainment choices.
This is not only a challenge for the host's personal image management, but also an important issue that cannot be ignored in the interaction between the media and the audience.
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