In one year, the number of stores has doubled, the first overseas store has landed in Europe, and the next step is to lay out the Southeast Asian market. In the second half of the coffee price war, there are still brands that have found a growth path, and it is Bixing Coffee.
As a new coffee chain brand founded in 2022, Bixing Coffee adheres to the strategy of boutique parity and focuses on creative ** special coffee, which not only maintains the professionalism and tonality of specialty coffee, but also takes into account the transitional needs of new people.
Up to now, Bixing Coffee's creative special blend has entered 200+ Bixing stores (it is expected to exceed 500+ by the end of 2024) with its global pace.
Recently, Bixing Coffee's ** overseas store has landed in the birthplace of espresso - the ** location of the city of Florence, Italy: Santa Maria Novella Station. It symbolizes the new opening of the European market for the Bixing coffee brand. Or become the first Chinese specialty coffee chain brand to open stores in Europe.
Based in China, looking at the world. At the same time as the first store of Bixing Coffee in Europe has landed, the first store in the Southeast Asian market has also entered the layout.
The dual main lines of professional coffee and special coffee, overseas and domestic simultaneously, Bixing Coffee has achieved corner overtaking under the market of price war involution. It will be interesting to see if it will become another 1,000-store global chain in the specialty coffee industry after Manner.