In recent years, major brands have been keen to launch co-branded products, and various co-branded models of all sizes have emerged in an endless stream. Having a good IP is probably equivalent to having a money printing machine, and you can always find a reason for fans to pay, among which sneakers are one of the favorite types of young people today. Buying limited-edition sneakers has also become the daily routine of many young people, and some people even make a fortune by flipping shoes.
Recently, sports brand Nike teamed up with Bandai Namco to launch the Tekken 8 basketball shoe, which was launched to commemorate the 30th anniversary of the "Tekken" series. Based on the "Nike Air Foamposite One", it offers two designs inspired by the core characters of the "Tekken" series, Hitoshi Kazama and Kazuhachi Mishima. The "Tekken 8" co-branded basketball shoes are scheduled to be released in September, and can be sold through Nike's official website, SNKRS app, and select retailers, and are only available in men's sizes, with a price of about $250 (about 1,817.45 yuan).
"Tekken 8" will be released on January 26, 2024, landing on PC, PlayStation 4/5 and Xbox Series X/S platforms, the price of Steam in China is 348 yuan, and it will include 32 playable characters at the time of launch, and DLC characters will continue to be introduced. The gaming press gave Tekken 8 a pretty good rating, and it sold faster than its predecessor, Tekken 7.
According to Bandai Namco, Tekken 8, one of the most aggressive fighting games to date, highlights a number of new changes to the game, such as an adaptive gameplay that can be switched on the fly, allowing players to learn the basics while trying to make their chosen character more unique.