Recently, Luhua has attracted widespread attention because of a series of quality declarations.
In the edible oil industry, problems such as mixed oil products and non-standard transportation occur from time to time, but Luhua responds domineeringly: mixed oil products? Nothing like that! Not only resolute words, but also practical actions.
Luhua has its own exclusive transport fleet, using special tankers to transport edible oil, the whole team GPS can be checked, sampling is not allowed to enter the factory, and openly welcome social supervision.
This toughness and domineering spirit is the embodiment of the strength behind it.
In contrast, Henan Shuanghui Food Factory once claimed to have 18 processes and inspections, but was found to contain additives such as clenbuterol after a CCTV advertisement, which brought a heavy blow to the brand.
In this context, Luhua's approach has undoubtedly brought more confidence and expectations to consumers.
1. Lu Hua's domineering response
- Mixed oils? Nothing like that!
Luhua has a clear and resolute attitude towards the problem of mixed oil products: it never exists! In order to ensure this, Luhua has put a lot of effort into the production process.
From the moment the raw materials enter the factory, strict screening and inspection are carried out to ensure that every drop of oil comes from high-quality raw materials.
In the production process, advanced technology and equipment are adopted to achieve fully automated production, reduce human intervention, and avoid cross-contamination.
At the same time, Luhua has also established a sound quality management system to monitor the whole production process to ensure that the product quality meets the standards.
The implementation of these measures has enabled Luhua to confidently say "mixed oil? Nothing like that! ”
- Dedicated transport fleet
Luhua has its own exclusive transport fleet, which is large in scale and advanced in equipment.
These special tankers are manufactured with food-grade materials to ensure that there is no contamination of the oil during transportation.
Moreover, each tanker is equipped with an advanced GPS positioning system, which can monitor key indicators such as temperature and humidity during transportation in real time to ensure the safety and quality of oil products during transportation.
Such transportation conditions not only ensure the quality of the oil, but also make consumers more assured.
- GPS full tracking
Luhua's GPS tracking system is not an ornament, it monitors the transportation process of every drop of oil in real time.
From delivery to delivery to customers, every link is carried out under the "nose" of the system.
Once an anomaly is found, such as temperature fluctuations, route deviations, etc., the system will immediately send out an alarm to notify the relevant personnel to deal with it.
In this way, Luhua can find and solve possible problems during transportation in time to ensure that the quality of the oil is not affected.
As an example, one time a transport truck encountered bad weather on its way, causing the temperature to plummet.
The GPS system immediately sent out an alarm and notified the quality management department of Luhua.
They quickly contacted the driver and instructed him to take measures to keep warm and ensure that the temperature of the oil remained within a safe range.
In the end, the batch of oil was successfully delivered to the customer, and the quality was not compromised in the slightest.
- Strict sampling inspection
In Luhua, sampling inspection is not a formality.
Each batch of oil is subject to strict sampling inspection before entering the factory to ensure that it meets quality standards.
During the inspection process, Luhua adopts advanced testing equipment and methods to conduct comprehensive testing of various indicators of oil products.
If a non-conforming sample is found, the entire batch of oil will be turned away.
This strict inspection system ensures that the quality of Luhua products is consistent.
There was once a batch of oil products found in the sampling inspection of minor quality problems, although this did not affect the food safety, but Luhua still decisively returned this batch of oil.
This approach, although it increases costs, has won the trust and praise of consumers.
2. Comparison and reflection
- Shuanghui's "Waterloo"
Henan Shuanghui Food Factory used to be a well-known brand, but after claiming 18 processes and inspections in CCTV advertisements, it was found to contain additives such as clenbuterol.
This incident has dealt a heavy blow to the Shuanghui brand, and consumers' trust in it has dropped significantly.
It also reminds other companies that the importance of quality control cannot be overlooked.
Once there is a problem, it will not only affect the brand image, but also lose the trust of consumers.
- Lessons learned from other businesses
In the food industry, similar quality problems are not uncommon.
Some companies have won the trust of consumers because of their strict control of quality, while others have fallen into trouble because of quality problems.
For example, a well-known dairy company has triggered large-scale consumer complaints and boycotts because of product quality problems.
This incident not only brought huge economic losses to the company, but also seriously affected its brand image and market position.
From these cases, we can learn this lesson: quality is the lifeblood of an enterprise, and once a problem occurs, it will bring immeasurable losses to the enterprise.
Therefore, companies must always tighten the string of quality to ensure that the quality of products is consistent.
3. The voice of consumers
- Support for Luhua
For Luhua's domineering response and practical actions, consumers have expressed praise and praise.
They believe that Luhua's practice reflects the responsibility to consumers and confidence in product quality.
At a time when food safety problems are frequent, Luhua can adhere to quality and bring more confidence and security to consumers.
This is also an important reason why Luhua can win the trust of consumers in the market.
- Expectations for food safety
With the improvement of living standards, consumers' expectations and requirements for food safety are also getting higher and higher.
They want companies to pay more attention to product quality and safety to ensure that the quality of food is consistent.
At the same time, consumers expect companies to adopt more environmentally friendly and sustainable ways in their production processes and reduce their impact on the environment.
These expectations and requirements not only reflect consumers' concern about food safety, but also put forward higher requirements for enterprises.
Fourth, the outlook of the industry
- Future development trends
In the edible oil industry, quality and safety are always key to development.
In the future, with the increasing attention of consumers to food safety and health, the edible oil industry will pay more attention to the quality and safety of products.
At the same time, new technologies and challenges will continue to emerge, and companies need to constantly innovate and improve to adapt to changes in the market and consumer needs.
- The responsibility and responsibility of the enterprise
As a food manufacturer, ensuring food safety is one of its most important responsibilities.
Enterprises need to establish a sound quality management system to ensure that the quality of products is consistent.
At the same time, enterprises also need to actively assume social responsibility, pay attention to the health and well-being of consumers, and contribute to the sustainable development of the industry.
In this process, enterprises like Luhua that adhere to quality will play an important leading role.
The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy, without vulgarity and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.