"Huojiaodian Town is to create a parent-child friendly rural cultural tourism destination." On July 5, Liuba County Rural Cultural Tourism Development Co., Ltd. was listed in Huojiaodian Town, and Wang Chunwang, the person in charge of the company, said with confidence.
Wang Chunwang, a 31-year-old guy from Gansu, is the first batch of "new villagers" in Liuba County, and has been settled in Huojiaodian Town for 2 years, witnessing the change of Huojiaodian's cultural tourism industry from "one branch of flowers" to "one hundred branches of flowers".
"'A hundred flowers' is a good thing, but how to bloom a hundred flowers is a problem." Wang Chunwang watched more and more B&Bs and scenic spots in the town open for business, and watched more and more tourists come to Huoyaodian, he was thinking in his heart, how to seize the hottest years of rural tourism in the past few years, and completely make the tourism signboard of Huojiaodian bright?
"Only group development, centralized operation, and establishment of a brand are the purpose of establishing the company of rural cultural tourism." Wang Chunwang said, "When everyone comes to the fire shop, in the final analysis, it is just for one word - 'play', but we need to put a lot of effort into the operation of 'play' well." ”
"The mode of 'playing' must be a parent-child trip." After analyzing and judging the attributes of tourists in Huojiaodian, Wang Chunwang found that 90% of tourists are parents with their children to experience the rural scenery, and research tourism has become a new fashion. As a result, a summer parent-child friendly program covering "eating, living, traveling, learning and shopping" came into being.
Relying on the resources of the major B&Bs of Huojiaodian, Qinling Rural Observatory, Intangible Cultural Heritage Cultural Center, Fun Research Institute, Daohuaxiang Theme Park, Mushroom Town and other resources, Wang Chunwang has created a travel plan for more than 10 kinds of play courses on five major research themes: starry sky, intangible cultural heritage handicrafts, farming, natural forests, and outdoor sports. "There are two unique features of the parent-child friendly program, one is the 'one ticket all-in-one' system, and the other is the course presenter." Wang Chunwang said that the "one-ticket all-in-one play" is to package and sell all the gameplay courses of the Huojiao Shop and all the gameplay courses, and after purchasing a ticket, tourists can choose the gameplay courses according to their own preferences and formulate their own parent-child friendly plans. The main body of the course lecturers is the skilled craftsmen of the fire shop, most of whom are not only the owners of the homestay, but also skilled carpenters and craftsmen, and they are the most suitable speakers.
"In this way, we can bundle all the tourism resources of the fire shop into a whole through the parent-child friendly plan, and we can improve the brand awareness and influence of the fire shop in the parent-child field." Wang Chunwang said.
Burn shop starry sky view. (Photo by Zhou Jia)
"The core of 'play' must be the starry sky." The fire shop has excellent starry sky resources and a stargazing vision of "picking the stars by hand", almost every clear night is shrouded in stars, and the Qinling Village Observatory is also located here. "It is precisely because of the Observatory that we have the confidence to establish and develop a parent-child friendly rural cultural tourism destination." Wang Chunwang said, "Since the opening of the Observatory, we have established close cooperative relations with many parent-child research institutions inside and outside the province. ”
Wang Chunwang seized the "eye-catcher" of the observatory and continuously enriched the research content and experience projects with the theme of the starry sky, and magnified the elements of the starry sky to more places in the fire shop. "We can organize stargazing at the Daohuaxiang theme park, or we can hold a starry sky music festival." He said, "Tourists can also go to the observatory for free to listen to explanations and see the stars after staying at the homestay of Huoyaodian. ”
"The motivation for 'playing' must come from the local villagers." Most of these scenic spots and B&Bs belong to the villagers themselves or the village collective investment, and the villagers are naturally happy when there are more tourists and good income. "Villagers are the inexhaustible driving force of the operation." Wang Chunwang said, "Many of the hosts are local villagers, and they spontaneously publish short videos of Huoyaodian tourism on the Internet, and spontaneously learn the knowledge of starry sky research, just to let more people come to Huoyaodian, so that tourists can feel more warm service after coming." ”
Not only that, but the villagers of the entire fire shop are hoping for more tourists to arrive. They carefully choreographed the real-life interpretation program of "Dream Burning Shop", and directed and acted in farming life; They consciously maintain the hygiene of the streets and alleys, and clean their yards; They learn Mandarin to guide tourists and help them "play" with the fire shop.
"The goal is clear, but the process is hard." This is what Wang Chunwang said the most to Shen Baoquan, chairman of the Huojiaodian Town People's Congress.
"An operating system like ours must need more cultural and tourism supporting implementation to support it, otherwise it will be an empty shell."
"We also need to change the development concept of the hosts, we can't be satisfied with the status quo, and we can't have the idea of a single family."
"It must have been difficult at first, so let's not think about the issue of profit dividends."
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To this end, Shen Baoquan said to Wang Chunwang: "The party committee and government of Huojiaodian Town will tilt towards the rural cultural tourism company in terms of manpower, financial resources, resources and other aspects, and you are our cultural tourism operator." ”
With the support of the town party committee and government, Wang Chunwang began to put his concept into practice, he ran all over the scenic spots and homestays of the fire shop, and talked to the person in charge about his operation ideas and future plans.
At the Pujiang B&B, Wang Chunwang had a very happy conversation with the manager Wang Xiaoping and his wife, and he told Wang Xiaoping: "Your carpenter skills are very good, don't underestimate your own skills, only you can be the keynote speaker of the tree engineering course." They also imagined the development prospects of "B&B + research", and finally reached a cooperation.
Thanks to his efforts, more and more resources are condensed into a rope. "As long as our hearts are together, we just need to continue to work hard in our respective fields." Wang Chunwang is full of confidence in the future development of the "endless fire shop". (Reporter: Li Wenbo)
Source: Liuba release
Editor-in-charge: Shang Shuai
Review: Xue Xuanmin