Summer travel is hot, but cruises, hotels, and airlines are cold?

CTDU China Travel Federation

2024-07-16 09:15Published in Guangdong

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01 This year's summer tourism market is still hot, with travel orders in the northeast and southwest regions increasing by 40% and 25% year-on-year respectively, and tourism orders in the northwest region increasing by more than 20% year-on-year.

02However, the cruise market has cooled, and ticket prices have dropped sharply, and the price of some routes has even dropped by 60%.

03 Hotel prices in Sanya plummeted, and the prices of some hotels in July fell by 30%~50% compared with last year, and more hotels chose to stabilize prices or even reduce prices to improve occupancy rates.

04Due to the increase in air supply, the average price of domestic air tickets in the summer vacation decreased by about 8% year-on-year, and airlines have launched low-price strategies.

05The heat of this year's summer travel market has not fully translated into the performance growth of cruises, hotels and airlines, and it is necessary to focus on product innovation and service improvement.

The above content is generated by Tencent's hybrid model and is for reference only

In the past summer tourism season, there will be hot topics such as "hotel assassin", "air ticket assassin", "camel jam in the desert", this year's summer tourism is still hot, according to Ctrip data, the northeast and southwest travel orders increased by 40% and 25% year-on-year respectively, and the summer popular wilderness tour in the northwest region also increased by more than 20% year-on-year, but many travel companies are not happy.

01

The cruise market is cold

Ticket price "broken bones"

With the arrival of the summer, the expected cruise season did not come as scheduled, and the most urgent thing is the cruise agents, whose circle of friends is full of low-cost cruise products such as "1999 yuan to pick up the leak cruise sea view room" and "Japanese and Korean cruise cabbage price".

According to media reports, a number of cruise ships have recently sold off their tail orders, and the price of some routes has even dropped by 60%. Taking a cruise route in July as an example, the average price of a double room is about 5,000 yuan / person when it is first put on the shelf, but it is close to the departure date, the price of a double room in the cabin of the route is only about 2,500 yuan / person, and the price reduction is also a helpless move, it is reported that the main sales channel of China's home port market is still the agent to cut the cabin, accounting for about 70%, "cut the cabin" that is, the agent buys out part of the cruise ship space resources in advance, and then sells it to the outside world, and the cruise agent wants to get a piece of the pie, it has to invest millions or even tens of millions of yuan in advance.

According to the data of the Ministry of Transport, in the first half of the year, the national cruise passenger traffic was nearly 500,000 person-times, significantly more than the same period last year, it is the first half of the cruise market sales situation is good, some agents thought that the summer cruise market heat will rise again, never thought that the market was cold, if the agents and the cruise company can not negotiate to recover part of the position, the expiring stage can only sell stop loss.

There are many reasons for the cold of cruises, one is the reason of the cruise itself, the current cruise tourism market in the route is relatively single, such as "Japan and South Korea" routes are more common, lack of more innovation and diversity, it is difficult to meet the diverse needs of consumers, coupled with the negative news of management services, such as cruise ship boarding and queuing time is too long, catering order chaos, port connection chaos, etc., followed by consumer travel preferences are also changing, more and more young people are beginning to choose a more flexible, personalized way of travel, And the market is rich in the supply of tourism products, and the advantages of cruise tours in terms of tourism experience are not outstanding.

02

Hotel supply has increased

Say goodbye to the "price assassin"

Recently, the topic of "Sanya hotel prices plummeted" has been on the hot search, in fact, only some Sanya hotel prices in July fell by 30%~50% compared with last year, and this round of so-called "plummeting" can only be called the price return to normal, because due to the previous epidemic reasons outbound travel restrictions, Sanya to undertake this part of the passenger flow, hotel prices rose, this year's outbound travel recovery is very fast, many tourists diverted to the overseas tourism market, the price of the three hotels only returned to the normal level in the summer of 2019.

Qunar data shows that in addition to some resort-type and characteristic scarce hotels that have the confidence to increase prices in the peak season, more hotels have chosen to stabilize prices or even reduce prices to improve occupancy rates, as of now, the average price of mid-range hotels with "unattainable" prices last summer has dropped by 8%.

The decline in hotel prices is mainly due to two reasons, one is the rise of county tourism, in the past, tourists were mainly concentrated in popular tourist destinations, these city hotels because of the shortage of prices, the summer five-tier city travel orders increased by 34% year-on-year, county tourism orders increased by 22% year-on-year, the diversion of passenger flow naturally reduced the supply pressure of some popular tourist destination hotels, and the average price of county hotels is significantly lower than the price of first- and second-tier cities.

The second is the increase in hotel supply, the rapid release of tourism demand last year, due to the long recovery cycle of domestic hotel supply, the repair progress of the tourism supply chain can not keep up, the hotel price increase in the summer vacation tourism season is inevitable, and in the first quarter of this year, the number of newly opened hotel stores in the country is 11,400, the supply is basically recovered, and it is normal for hotel prices to decline compared with the same period last year.

03

Peak ticket "diving"

The four major airlines have lost money again and again

In order to avoid the increase in air ticket prices, Xiao Zhang booked his summer air ticket itinerary more than a month in advance, but when he looked at the air ticket a few days before departure, the price actually dropped by several hundred yuan. This summer, there are not a few tourists like Xiao Zhang who encounter air ticket diving, according to the big data of air travel, the average price of domestic air tickets in the summer fell by about 8% year-on-year.

The change in the price of airline tickets is mainly affected by changes in market supply and demand. Not so, according to the data of the Civil Aviation Administration, during the summer transportation period, the civil aviation market is expected to continue the peak season market trend, with the total number of passengers transported is expected to reach 133 million, and the average daily passenger traffic is 2.15 million, an increase of 10% over 2019 and 5% over 2023.

According to the statistics of the flight steward, 36 of the 40 domestic airlines during the summer travel period will increase their capacity in the summer of 2023, and domestic airports are expected to take off and land 1.08 million flights in the summer, an increase of 13% year-on-year, and an increase of 14% compared with the summer of 2019. At the same time, in order to seize market share, airlines have launched low-price strategies, which has caused airfares to drop again and again.

According to the announcements of the four major airlines, Air China, China Eastern Airlines, China Southern Airlines and Hainan are expected to have net losses attributable to shareholders of listed companies of about 2.3 billion yuan to 3 billion yuan, 2.4 billion yuan to 2.9 billion yuan, 1.06 billion yuan to 1.58 billion yuan, and 600 million to 670 million yuan respectively in the first half of 2024. The reasons for the losses are also roughly the same, all of which are "the overall recovery process of international routes is lower than expected, and the competition in the domestic market is intensifying", "the capacity of the international market has not fully recovered, and the competition in the domestic passenger market is intensifying", "the domestic market is oversupplied, and the recovery of the international market is facing challenges".

The heat of the summer travel market has not fully translated into the performance growth of cruise ships, hotels and airlines, which is not only due to the industry's own problems, but also due to changes in the market environment and consumer demand. It shows that no matter how hot the tourism industry is, if tourism companies want to get a piece of the pie, they must constantly adapt to market changes, focus on product innovation and service improvement, and meet the increasingly diverse needs of consumers.

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