On July 16, Haba River County, Altay Prefecture held a press conference on the high-quality development of tourism · "My Altay Your Haba River". At the press conference, Haba River County issued an invitation to tourists from all over the country, inviting tourists from all over the world to travel to Haba River County and immerse themselves in the real version of "My Altay"!
Haba River County is located in the north of the northwest, with excellent ecological environment and rich medicinal resources, which has achieved the reputation of "Ehe Medicine Valley Birch Forest Green City".
In the 2024 hit TV series "My Altay", Haba County, as an important filming location, frequently appears, attracting tourists from all over the world to come to find the "poetry and distance" in their hearts. In the first half of the year, the county received a total of 2.132 million tourists, a year-on-year increase of 140.98%; The tourism revenue was 1.349 billion yuan, a year-on-year increase of 88.11%.
With the help of the traffic of "film and television +", innovating and building a new scene of cultural tourism is an "important secret" for Haba County to "get out of the circle".
Yang Zhiqin, Secretary of the Party Leadership Group and Deputy Director of the Haba County Culture, Sports, Radio, Television and Tourism Bureau, said: "In the first time after the broadcast of "My Altay", we acted quickly: on the one hand, we built a new tourism consumption scene, and deeply restored the famous scenes in the play such as "Fengxia Commissary", "Batai Tree", "Lonely Tree" and "Very Good Strip"; ”
Take multiple measures at the same time to explore the cultural tourism story behind the plot of "My Altay", integrate more cultural resources and cultural elements into tourism projects, continuously deepen the connotation of the tourism industry, accelerate product supply, and effectively realize the "film and television + tourism" IP scene innovation.
With the deep integration of "film and television + tourism", more and more new cultural tourism ecology has been activated one by one.
"Nowadays, local literary and artistic works with the theme of 'My Altay · Your Haba River' and 'A Pot of Milk Tea' have emerged one after another, and the development of scenic spots such as Shuanghu, Naren Grassland, and Baihaba International Ski Resort has been steadily promoted; Tourist routes such as "Red Tour" and "Border Tour" are favored by tourists. Wei Chenggen, deputy secretary of the party group and director of the Haba County Culture, Sports, Radio, Television and Tourism Bureau, said.
From July 8th to 9th, the Chinese Literary and Art Masters Gathering Group walked into the Haba River, and poets, artists, and scholars sought inspiration in Haba River County and condensed into one excellent work after another.
Among them, a series of literary and artistic works such as "Haba River is Waiting for You" created by Mei Haojun, Mao Mengxi and other famous artists are deeply loved by the local people, and also allow tourists to see a beautiful small town with literature as the soul.
With the theme of "My Altay · Your Haba River", Haba River County also designs urban and rural memories, life scenes, and cultural fragments into commercial objects, which are presented to tourists and consumers in the form of "Haba River gifts".
Liu Xiaohong, deputy secretary of the party group and director of the Haba County Bureau of Commerce, Science, Industry and Information Technology, said: "The same 'bang bang wine', the same 'Wenxiu Grandma' waist protection, and the same 'Wenxiu Grandma' costumes in the hit drama "My Altay", with the "My Altay" flavor big fruit sea buckthorn puree, "In the corner of Altay, I found the chickpea dried bean curd products of Haba River', which have successively 'walked down' the workshop production line and 'entered' the tourism consumer market inside and outside Xinjiang." ”
At the same time, according to the IP trademark authorization of iQiyi's "My Altay", the cultural and creative team organized by Haba County has designed 85 products in 35 categories, such as refrigerator magnets, postcards, pendants, and seals. Fans of "My Altay" and tourists who come to Haba River County can choose to buy these novel cultural and creative products through a variety of online and offline channels.
From the development of tourism products, to the formulation of tourism routes, to the design of tourism cultural and creative products...... Through the various information at the press conference, it can be seen that Haba County is building a cultural tourism brand of "My Altay · Your Haba River" in an all-round way.
In order to make the beautiful pictures in film and television dramas at your fingertips at any time, Haba County has also set its sights on the future - although the linkage of "film and television + tourism" has gradually become a trend, the popularity of some film and television works to tourist destinations will decline with the passage of time.
How to promote the long-term development of tourism with the help of film and television popularity is one of the problems that Haba River County is thinking about.
Wang Di, member of the Standing Committee of the Haba County Party Committee and deputy county magistrate of the government, said: "We will make the 'film and television + tourism' stable and far-reaching, let the planning and design be effective, let the infrastructure construction be accelerated, let the resource development focus on characteristics, and let the border tourism seek development." To this end, we have put forward the "Several Measures to Promote the Deep Integration of Culture and Tourism in Haba County to Promote the High-quality Development of Tourism", issued the "Haba County Tourism Service Quality Improvement Year Action Implementation Plan", and started to formulate a short-term 3-year, medium-term 5-year, and long-term 10-year work plan for the tourism industry. ”
In the name of "My Altay" as the departure, "Your Haba River" as the purpose of running. Haba River County warmly welcomes visitors from all over the world with full sincerity to come and experience the charm of "My Altay · Your Haba River".
(Text/He Xuan, Wei Ziyun)