Lead
"Are you particularly strict in your review standards, how can these words be said to be completely unlimited?"
Recently, a live interview on the Douyin platform sparked heated discussions, and the sales volume of live broadcast goods exceeded 400 million, and it won the first place overnight during the live broadcast time.
During the live broadcast time, the two anchors have conducted an interview for nearly 7 hours, and there are frequent prohibited words between the anchors, but they have not received relevant violation prompts, what is wrong?
Many people have raised questions about the review mechanism of the Douyin platform, and many people have given high praise to the live broadcasts of the two anchors.
So what's going on with this hotly debated live broadcast?
Why are so many words that violate the relevant regulations that can be said in a live stream, but they are not restricted?
No. 1 on the list of live streaming.
The anchors of this live broadcast are "Ms. Dong Jia" on Douyin and Yu Chengdong, CEO of Huawei's consumer business, and Mr. Yu Chengdong is Ms. Dong Jia's baby boss.
So who is Dong Jia?
Is Dong Jia a very powerful big V?
Dong Jia's original name was Dong Yuhui, and now Dong Yuhui is a well-known big V called "Ms. Dong Jia".
As a big V, Dong Yuhui's number of fans on Douyin is very huge, and the fans of big V are as many as 10 million, and even more than 100 million fans.
But even so, it is difficult for a video to be swiped by hundreds of millions of fans, and it is difficult for a video to exceed 10 million likes, but Dong Yuhui's video on Douyin has done it.
As an Internet V, Dong Yuhui controls a lot of people's time, and a large number of people watch every video released, so Dong Yuhui's influence is also very large.
But the problem is that with the increasing amount of content on the Internet and the increasing amount of data generated, more and more content and information will appear around us, so the phrase "control your brain" is now even more important, and these contents will increasingly occupy our time.
Dong Yuhui has a lot of suitable methods to enrich the time that controls the human brain, and even most people can't help but watch it, and even some people will even watch all the videos in one go, and a large half of the time will be wasted.
What surprises people is that Dong Yuhui's videos are all created on a specific topic, and as long as users are interested in this aspect of the content, he can present these wonderful videos to users.
And the videos shot by Dong Yuhui have a "big" feeling, each video is full of unique personal charm, which makes people feel invigorated at the same time, and they can't help but want to know more.
Not long ago, Dong Yuhui conducted a live video interview, and her live broadcast sales directly exceeded 400 million, which made her live broadcast sales surpass Li Jiaqi overnight.
And the record set by this live broadcast is the first place on the live broadcast list of the Douyin platform.
On this live broadcast that broke 400 million sales, Dong Yuhui and Mr. Yu Chengdong conducted a live interview, and the two lasted for nearly 7 hours in total, refreshing many people's cognition.
Review the reasons for tolerance.
The mode of this live broadcast is an interview between Dong Yuhui and Yu Chengdong, and in addition to Dong Yuhui's influence and Yu Chengdong's role as the CEO of Huawei's consumer business, the interview between the two is very targeted.
As a result, many people have followed the live broadcast, and not only have there been a lot of discussions, but the content of the discussions is also intricate.
Because it involves technology products and other industry dynamics, the illegal words in this live broadcast have become a little watery, but despite this, there are still many netizens who made a list for this live broadcast.
During the seven-hour live broadcast, the interview between the two was nothing more than praising each other, such as Yu Chengdong calling Dong Yuhui "the light of domestic products", and Dong Yuhui calling Yu Chengdong "the king of the universe".
The word praise directly or indirectly appeared in it, which undermined the objectivity of the interview between the two, so there were some problems.
And in the course of this interview, Yu Chengdong also promoted Huawei's new products by the way, and even claimed that the special contribution for the live broadcast would be "excreted" at the end of the live broadcast, which can't help but make people feel this tolerant review method.
Therefore, many people are dissatisfied, and some people say that the platform has formed a special standard for hot searches, and some small Vs are subject to strict review, which seems unfair.
It is also a live interview, but there are different review methods, Dong Yuhui is lenient, and others are very strict, how unfair is this.
Therefore, the Douyin platform will also be flexible in the way of reviewing anchors in the face of different content, which causes unfairness.
"Ms. Dong Jia" was questioned.
Dong Yuhui, as a big V anchor, has also become a special standard for his live broadcast.
In this live broadcast, some netizens also questioned Dong Yuhui, especially some people who often pay attention to e-commerce live broadcasts, they think that Dong Yuhui's live broadcast is relaxed.
They said: "This seems to be very unfair, the platform has given Ms. Dong Yuhui a special standard, and it is our little V or our traditional small V live broadcast that is strict."
And some netizens praised this live broadcast, thinking that these are two excellent people in China, both of whom are "the light of domestic products".
The influence of Dong Yuhui is self-evident, and even the current endorsements are transferred from the stars to the big Vs, for example, Ms. Dong Yuhui's influence in live streaming should not be underestimated.
Moreover, the Douyin platform has not yet made an official response to its review, but this "special treatment" for the audience should calm down and judge.
But for the platform, is it also necessary to strengthen the review of some content, after all, if the review of content between accounts is inconsistent, it will inevitably make people suspicious, which will also have a negative impact on the platform.
The anchor of this live broadcast also made netizens feel very puzzled, and they only felt that their account standards were different, so they were able to say these words.
So this makes netizens feel troubled, and at the same time, it also makes the platform suspicious, which is a challenge in the era of self-media, but at the same time, the balance also needs to be adjusted from time to time to make their platform more fair.
epilogue
The content moderation of online live streaming platforms has long been the focus of attention, which is a challenge, but also an opportunity, and the freedom of self-media makes the content more diverse and rich, and at the same time ensures the normal operation of the platform.
In such an era, platforms need to work together with creators to keep the content rigorous, and the audience needs to maintain a rational attitude towards the online live content.
Don't exaggerate the achievements, let alone hype up the "special treatment", which will make the platform have a greater impact on others, so it also needs to be balanced to ensure the normal operation of the platform and the protection of the rights and interests of users.