The hot screening caused a storm of withdrawal
The box office of "Catching the Doll" soared to 2 billion, while "Dream of Red Mansions: Golden and Jade Relationship" in the same schedule suffered Waterloo. This costume production produced by Huace Film and Television was originally scheduled to compete with "Catching Dolls" in the summer, but it was suddenly announced at the end of July that it would be withdrawn to August 16. There was an uproar on the Internet, questioning its reliability.
Unpopular big productions are cold
To be honest, this new version of "Dream of Red Mansions" has been met with a cold reception from the beginning. When the film was started last year, except for the starring Guan Xiaotong, the other cast lineups were not eye-catching. What's more, in the past ten years, the film and television works of "Dream of Red Mansions" have been full of sweat, and the audience has some aesthetic fatigue for remakes.
The producer tried to attract traffic with a promotional stunt of 800 million yuan with an ultra-high production cost, but netizens didn't buy it: "It's another extravagant production, and the special effects will definitely be stained." Industry insiders are even more to the point about Qian Jing: "800 million? Then you have to build Avatar 2.0!"
is in stark contrast to the popularity of blockbusters in the same schedule
In stark contrast, "Catching Dolls", which was released at the same time, was a great success. This comedy, directed by Chen Sicheng, exploded in word-of-mouth and soared at the box office as soon as it was released. Film critic Wu Jiayan praised the film on Weibo as "humorous, interesting, and eloquent", praising the film for "vividly interpreting the triple realm of family, friendship, and love".
In the face of the box office powerhouse of "Catching the Doll", the withdrawal of "Dream of Red Mansions" is undoubtedly an expedient measure. Industry insiders bluntly said: "I'd rather avoid the peak period of the opponent than touch the nail."
The screenwriting team is looking forward to it
Interestingly, the production team of the new version of "Dream of Red Mansions" has received a lot of attention. The play is directed by screenwriter Liuyu Zi, and her previous works "The Legend of Zhen Huan" and "The Legend of Ruyi" have been highly praised.
It is worth mentioning that Zheng Xiaolong, the director of the play, is also the director of "The Legend of Zhen Huan", and his control of details can be described as perfect. Many netizens expressed their expectations for this and put forward their own suggestions on the casting issue.
It seems that for the marquee-like film and television adaptation, the audience is already a little aesthetically tired. How to innovate in the plot and actors is a problem that the producer needs to consider.
The audience's aesthetic taste keeps pace with the times
The changes in the film market reflect the changes in the audience's aesthetic tastes. The fantasy productions of the past are no longer so popular, and audiences want to see warm comedies that are close to life.
In the face of aesthetic fatigue, filmmakers also need to innovate with the times. For example, you can try new shooting techniques and use new technologies to break through bottlenecks. In short, whether it is a cinema blockbuster or an online movie, as long as the content is high-quality and creative, it will definitely win the favor of the audience.