As a pioneer brand in the intelligent transformation of Changan Automobile, AVATR has not only inherited excellent car-making quality, but also performed well in intelligent and personalized services with the support of Changan Automobile. From the perspective of products, AVATR Technology has always put user needs first, and through continuous OTA upgrades, it brings users a common and new travel experience.
AVATR has also shown good strength in the fields of user service and boutique malls, and through the comprehensive upgrade of the customer service butler team, users can quickly respond and solve problems when they encounter them; The rapid response of roadside assistance services provides a strong guarantee for the safe travel of users. At the same time, the launch of the boutique mall provides users with a variety of choices from car peripherals to 3C technology, home life, etc., and it is expected that by the end of this year, the cumulative number of new products will reach 200+, meeting the diverse needs of users.
It is worth mentioning that AVATR Technology will also work with Dior and Fendi art director Kim Jones to create a fashion haute couture work - AVATR 012 global co-branded limited edition. AVATR 012 perfectly integrates the concepts of fashion and industrial design, bringing a new travel experience to users around the world who pursue the ultimate aesthetic and self-pleasing. This not only shows the differentiated brand gene of AVATR Technology's fashion cross-border, but also perfectly integrates fashion elements with the automobile industry, bringing infinite possibilities of travel life to users who pursue the ultimate aesthetics and self-pleasing.
In terms of branding, the public welfare IP "a fund" created by AVATR Technology was officially launched on May 31. The first action of this public welfare IP, "Driving Thousands of Miles for Love - Redeeming Miles for Community Chest", was also launched at the same time, and all the community chests will be donated to the "One Foundation· One Paradise Science and Technology Innovation Classroom" public welfare student assistance project in the name of users. This initiative not only reflects AVATR Technology's commitment to social responsibility, but also demonstrates the company's profound cultural heritage and humanistic care.
To sum up, AVATR is a smart luxury brand jointly created by Changan Automobile, Huawei, and CATL, which not only shows excellent strength and forward-looking perspective in terms of products, services, and brand building, but also embodies responsibility and responsibility in fulfilling social responsibilities. Under the strategic guidance of Changan Automobile, AVATR Technology is leading a new chapter in the future of travel with its unique brand charm and innovative spirit, bringing users a more intelligent, convenient and fashionable travel experience.