#头条首发大赛#
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Text|19K Pure Entertainment
Editor|19K Pure Entertainment
There is never a shortage of topics in the entertainment industry, but this recent drama is really surprising! The pair of variety show divas known as "sister flowers", one is the "Little S" who loves to talk and laugh, and the other is the cold queen "Big S". The two sisters didn't give us a lot of jokes, but this time, they couldn't laugh!
Presumably everyone still remembers the marriage incident that caused a stir in the "Big S" a while ago, right? That caused a sensation in the entire Chinese entertainment industry. And this time, it was her sister "Little S" Xu Xidi's turn to be caught in the whirlpool of public opinion.
Speaking of "Little S" Xu Xidi, she is a sister-level figure in the variety show industry. Her sharp mouth doesn't know how many celebrities have been deflated. But who would have thought that this time she would make a big mistake in her children's career planning!
Shocking melons! The endorsement of "Little S" daughter caused an uproar
Here's the thing, the second daughter of "Xiao S" recently received an endorsement, or on a huge billboard in Chongqing Tianjie. Originally, it was supposed to be something to celebrate.
But who would have thought that as soon as this advertisement came out, it immediately attracted a collective boycott from netizens! What's going on here? Let's take a look!
It turns out that this matter has to start with the usual words and deeds of the "Little S" family. You know, this family doesn't say a lot of things in public.
For example, "Little S" once made a lot of nonsense on the show, saying that his daughter was not good-looking; Another example is her husband Xu Yajun, who also caused a lot of scolding because of some inappropriate remarks.
These things have been remembered by netizens. So when the second daughter of "Little S" suddenly took over this heavyweight endorsement, netizens stopped doing it.
They have spoken out on social platforms, questioning the reasonableness of this endorsement, and even threatened to boycott the brand!
"This family's three views are not correct, why should she let her child be a spokesperson?"
"If we don't replace the spokesperson, we won't buy your products again!"
It can be said that this time the "Little S" family suffered by themselves, and secretly wanted their daughter to test the entertainment industry, but they immediately tasted the bitter fruit.
PR disaster! "Little S"'s family collapsed
It has to be said that this incident taught us a vivid public relations lesson. In this era of information explosion, every word and deed of public figures is being magnified and scrutinized.
Especially well-known artists like "Little S", their every move will attract widespread attention. So the question is, what mistakes did the "Little S" family make? Why such a strong backlash?
What will be the impact of this turmoil on them? Let's find out!
The "Little S" family does have some inappropriate words and deeds. For example, "Little S" once publicly commented on the show that his daughter was not good-looking. This kind of behavior may not only cause psychological harm to the child, but also make the public question her education method.
For another example, her husband Xu Yajun once made some controversial remarks on social media, which caused a lot of turmoil. The accumulation of these incidents has greatly reduced the public's impression of the "Little S" family.
So when her second daughter suddenly took over the endorsement, netizens would naturally associate these negative events with each other, and then resist. Isn't this a typical "personality collapse"?
Rush one's fences? "Little S" paved the way for his daughter and caused controversy
"Little S" paved the way for his daughter this time, which also made people feel a little anxious. You must know that her second daughter is still very young, and she directly takes over the big-name endorsement without any works and achievements, which will inevitably make people feel that she is taking advantage of her parents' fame.
This phenomenon of the rapid ascension of the "second generation of stars" has always been the object of public criticism. Moreover, this incident also exposed the shortcomings of "Little S" in public relations.
Before deciding to let her daughter take over the endorsement, she didn't seem to have fully considered the public's reaction. This kind of practice of ignoring public opinion is undoubtedly very dangerous in today's era of high information transparency.
The turmoil is not over! What will be the impact of the "Little S" family?
So, what impact will this turmoil have on the "Little S" family? Let's break it down:
- The brand may withdraw this endorsement due to public opinion pressure. This will not only bring a blow to the second daughter of "Little S", but may also affect her future opportunities for development in the entertainment industry.
- This incident may have a further negative impact on the public image of the "Little S" family. Although they have been controversial because of some words and deeds before, this time it has directly affected business cooperation, which will undoubtedly make the situation even more serious.
- This turmoil may also affect the career of "Little S" himself. As a public figure, her words and actions represent not only herself, but also her family to some extent. The incident may make some brands and program teams more cautious when considering working with her.
How to "break the game"? The crisis public relations road of the "Little S" family
In the face of such a situation, how should the "Little S" family deal with it? That's a tricky question!
They need to seriously reflect on their words and actions and be aware of their social responsibilities as public figures. Whether in public or in private, you should be more cautious about expressing your opinions.
They may need to apologize publicly, admit their mistakes, and say they will pay more attention to their words and deeds in the future. Only by confronting the problem sincerely can the public forgiveness be regained.
For the second daughter of "Little S", this incident may be a wake-up call. If she really wants to develop in the entertainment industry, she should rely on her own strength, not on the fame of her parents. Maybe she can start from the grassroots level and slowly accumulate experience and reputation.
The "Little S" family may need to re-examine their PR strategy. In this era of information explosion, they need to be more mindful of their public image and also need to be more adept at communicating with fans and the public.
Alarm bells ringing! Responsibility for words and deeds of public figures
Overall, this turmoil has taught us a vivid lesson. It tells us that in this day and age, every word and deed of public figures will be magnified and scrutinized.
Whether it is an artist or an ordinary person, we should be cautious in our words and deeds and be responsible for our words and deeds. This is the so-called "once a word is spoken, the horse is difficult to chase"!
So, do you think the "Little S" family's approach this time is right? How can they restore their image? This problem is probably a difficult problem that is not cut and sorted out.
Do you have any opinions? Feel free to leave a message in the comment section and let's discuss this topic together! After all, in this era where everyone is self-media, each of us should take warning, shouldn't we?